What is Xiaohongshu's agency operation?

Xiaohongshu is the largest and most reputable grass-planting platform on the entire Internet. The number of active users has reached 100 million, and users of the grass-planting platform are aware of their high degree of dissemination, which can achieve the effect of one person spreading ten people, and ten people spreading a hundred people. The hot spots are highly persistent and the promotion effect is better with a long period. Present word-of-mouth to users more intuitively.

More and more people are looking for ways to promote on Xiaohongshu, hoping to share a share of Xiaohongshu's traffic. Many companies have also begun to shift from Xiaohongshu influencers and amateurs' promotion to Xiaohongshu brand operation, but have encountered problems in operational marketing ideas, resulting in their brands not receiving attention for a long time and having no new fans. At this time, a professional Xiaohongshu agency operation company is needed to help you operate and use professional knowledge and skills to quickly increase brand awareness and influence. So what is Xiaohongshu's agent operation? Who should we ask for Xiaohongshu's agent operation? Let's follow the editor to learn more about it.

What is Xiaohongshu's agency operation?

The agent of Xiaohongshu must be familiar with Xiaohongshu's distribution recommendation mechanism and community rules, and have rich experience in brand operation at various industries and time nodes. We conduct data analysis on brand characteristics, product advantages, and corresponding customer groups, use online product reputation evaluation to track and record, and conduct a three-dimensional analysis of the product's multi-dimensional advantages. Accurately match experts and amateurs who are good at writing copy to write copy that matches the brand's customer base.

Resource advantages

Master the resources of celebrities to meet the resource needs of the project

Data Report

Analyze reports based on delivery status

In the later stage of the campaign, Xiaohongshu, as a professional agent, will customize the data analysis and campaign analysis report for customers. Comprehensively analyze the effect, reputation, traffic and cost-effectiveness of this campaign. Help customers to perfectly conclude this campaign, let them know what is going on, and make the next campaign more accurate and effective.

Guarantee service quality

Overall cooperation is the best way to ensure service quality. We have professional editors and writers who are good at writing reviews of various products and have excellent ability to promote products. More flexible methods can bring more effective promotion.

How to operate Xiaohongshu on behalf of others?

The promotion strategy of Xiaohongshu’s agency operation is to use celebrity recommendations + KOL diffusion + internet celebrity dominance + celebrity promotion and other measures to increase brand awareness.

Xiaohongshu agency operation service projects:

Xiaohongshu settles in

Help merchant agents open stores on Xiaohongshu and maintain operations

Xiaohongshu store operation

Merchants store all-round hosting operation to improve store order conversion rate

Celebrity KOL promotion

With the help of celebrity effects and influencers, brands or products can explode in a short period of time.

Celebrities collaborate to dominate the screen

Using the content of popular influencers to create a "phenomenal screen-sweeping" effect on the brand

Red people planting grass evaluation

Influencers focus on products, thus making users want to own something.

Celebrities live streaming products

The best, fastest and most direct way to sell goods