Telecom Open Platform Releases In-App Billing SDK to Help Apps Make Small Amounts of Quick Payments

Abstract: In early September, China Telecom Tianyi Open Platform (open.189.cn) first released the in-app billing (call payment) SDK interface, adding a very competitive substantive content to the comprehensive service window for mobile Internet developer services, and taking a solid step towards developers' dream of realizing traffic monetization based on the operator's open platform.

In-App Purchase (IAP) is a simple, transparent and secure payment method with flexible billing strategies and support for multiple types of application billing. It not only fully respects and protects the rights of users, but also creates conditions for sustainable development for developers. Its main purpose is to create a safe billing environment and a sustainable business model for free applications. Compared with the development process of foreign App markets, the domestic application market still has room to catch up, but the market size has tended to be vertical and saturated, and the market opportunities are mainly in mobile games and in-app charging. First of all, on the mobile game side, the model of selling props or exchanging virtual currency is the most typical. The value-added model of terminal games and web games has been successfully copied to mobile games. Regardless of which country or region, game applications are still the most downloaded and the source of income in the global app market. In sharp contrast, on the non-game app application side, applications that charge users directly are more popular, but the applications themselves do not want users to vote with their feet after the first transaction. As the trend of applications themselves tends to be free, a new model of in-app charging is emerging. Due to the inherent convenience of mobile phone bill payment, this model is gradually being accepted by more and more users who are willing to pay. Just as most of the "richest people" engaged in mobile Internet are from mobile game companies, the in-app charging model has been proven to be successful by them.

As an important member of the more than 300 interfaces of China Telecom Tianyi Open Platform, the in-application billing SDK directly connects to the high-quality billing channel of telecom operators, bypassing the SP agents in the downstream industry. Its core features and industry competitiveness are as follows: First, after the product is connected to this SDK, it can cover 200 million telecom users, and all partners can enjoy an exclusive profit share of no less than 70% once connected; second, product users can click three times to pay the call bill and confirm it twice without entering their mobile phone numbers; third, the flexible and changeable billing points of 1 yuan to 30 yuan can match the needs of product operations in a timely manner, and enjoy safety and convenience throughout the process; finally, it has a wide range of applicable fields and subdivided scenarios, supporting many fields such as life services, leisure and entertainment, e-commerce, comprehensive office, medical education, etc.

With the implementation of the Telecom In-App Billing SDK on the Tianyi Open Platform, the three major operators have completed the strategic layout of mobile payment services on their respective open platforms, which has brought benefits to the practice of business models by practitioners in the mobile Internet industry. Unlike traditional SMS collection and similar forms, the SDK on the Telecom Tianyi Open Platform has greatly lowered the entry threshold for partners, and no longer restricts the installed capacity, DAU and other user scales of the partners' Apps. At the same time, it does not intervene in or require the partners' App distribution channels, which has better expanded the business coverage and business flexibility of related products. In addition, the process of applying to use this interface is also relatively convenient. Register as an enterprise partner through the Tianyi Open Platform official website (open.189.cn), create the corresponding application and choose to use the "In-App Billing" interface, sign the required billing point directly online, and after obtaining the corresponding SDK, you can embed this SDK on the product side to complete development, commercial use and promotion.

Mobile games overwhelm ordinary apps, and in-app charges overwhelm app charges. These two trends make it important for the application market to have payment capabilities. How to simply and efficiently solve the payment experience of users who are willing to buy has become a focus of widespread concern in the industry. In-app billing is also called phone bill payment. It is simple enough. Users only need to click two or three times on the touch terminal of the mobile phone to complete a small amount of convenient payment. The three telecom operators have more than 1 billion users, many of whom are willing to pay. The future prospects of the phone bill payment market are very broad. Obviously, the credit card pre-authorization payment currently used by the App Store is difficult to cater to the habits of Chinese users. Perhaps, the gradual opening of a series of value-added service interfaces and technology penetration, including in-app billing, can become a powerful driving force for the development and growth of the application market again.