Cocos brings "Adventure and Mining" to both native and web games

Big-budget, high-investment mobile games have almost dominated the top positions on Apple's charts, but the recent fresh mobile game "Adventure and Mining" with a placement + pixel style has rushed into the top of Apple's charts, breaking the unspoken rules and becoming a veritable dark horse. The game is developed based on the Cocos engine, and the agency rights for the mobile web version were won by Chukong Technology!

Mobile game market booster: critical and commercial success

The Cocos game "Adventure and Mining" has been recommended on Apple's homepage many times. Since its release, its performance has been rising all the way and has been firmly in the top ten of the paid list. After the limited free activity during the National Day, it quickly topped the AppStore free list***, which was particularly amazing.

Industry insiders have praised it: "Adventure and Mining has injected a shot of adrenaline into the dull mobile game market" and "If you can't find me, I must be on the way from adventure to mining." Chen Haozhi, CEO of Chukong Technology, also gave it a high evaluation: "This is a good game made with the Cocos engine, and its success has just begun."

Built with Cocos engine: First test retention rate reaches 40%

As a slightly alternative niche game, why has "Adventure & Mining" been so wildly sought after and loved by a large number of players? Recently, Lu Jiaxian, CEO of Shanghai Muqiqi, the developer of "Adventure & Mining", was invited to participate in the Cocos2015 Autumn Summit and gave the answer.

Lu Jiaxian (second from right) at the Cocos2015 Fall Summit

"When I started my business at U77, I discovered a very special phenomenon. At that time, there was a type of game called "idle games". According to the traditional game platform standards, these games had no core gameplay. I never expected that the number of clicks would exceed 10 million after the release. Later, I communicated with users many times and fully understood the user usage scenarios. I thought that idle games would definitely have a big wave." Lu Jiaxian discovered the blue ocean field of "idle games" and chose the Cocos engine to complete the development and production of the game. With interesting content and an excellent game engine, "Adventure and Mining" achieved a retention rate of up to 40% during the *** test and gained a good reputation.

Native web games work together to create new glories

The agency rights of the mobile web version of "Adventure and Mining" have been acquired by Touch Technology, which has aroused great expectations in the industry. Previously, with the excellent performance of Touch Technology's Cocos engine, the iOS version of "Adventure and Mining" has achieved impressive results; now, the two will join forces again, deepen cooperation, and enter the mobile web game market with the most positive attitude.

At present, Cocos can integrate CP and content from the upstream, and provide content for platforms and traffic suppliers such as Tencent in the downstream, and has its own business model. This move can help many manufacturers release mobile web games at the same time as native games, which is expected to solve the problem of lack of natural users and high user acquisition costs after the game has been online for a period of time. "Adventure and Mining" has blossomed in both the native and mobile web game fields, and it should be just around the corner to continue to achieve impressive results.