Private domain traffic operation: How to make your friends’ pass rate reach 100%?

If you want to operate private domain traffic , the first priority is to solve where the traffic comes from?

In summary, there are two types of traffic: active traffic and passive traffic. Active traffic refers to users who take the initiative to add our WeChat and join our WeChat groups, such as when we post on Moments to create groups, put WeChat accounts in express packages, use public account articles to attract traffic, etc.

But active guidance requires either accumulation of content or some financial investment, which is a bit difficult for some novices. So the second type of passive traffic can be tried. Passive traffic means that we take the initiative to find WeChat groups and WeChat accounts, and then add friends.

Regarding how to find a group, you can read the article written by the village chief before. Many of the operating methods are still relevant today. 8 ways to join targeted WeChat groups for free! What the village chief wants to share today is the second stage, which is how to make users willing to accept our friend request and become our long-term friends on WeChat after we have found the group and the WeChat account.

1. Follow the group rules

Once you find a WeChat group and successfully join it, the first thing to do is to follow the group rules. Many group owners will ask group members to make notes within the group such as: nickname + region + industry, nickname + industry, XX mother + X years old, nickname + XX skin type, etc.

If you are a professional member of a group, you should read the group rules before joining the group. If there are no clear requirements in the group rules, you can generally use nickname + industry. This will reduce some trouble for the group owner to check. Another idea is to elevate your own identity again, such as director of XX company, founder, partner, the first person in fission, etc. The more impressive the label, the more attractive it is.

2. One-click triple

After completing the setting of your personal group nickname, do three things simultaneously.

1. First, pin the group to the top;
2. Add group address book to facilitate group messaging;
3. Display the group nickname, so that group members can make notes when speaking in dialect.

3. Introduction within the group

Many people like to lurk after joining a group. This is one way of doing things, but I prefer to speak first. I will prepare more than a dozen different scripts in advance, and decide what to send based on what kind of WeChat group I join. But I won’t post it as soon as I join the group. I will post a self-introduction at least half an hour later.

Remember to highlight how capable you are when you introduce yourself. This will attract attention and may even attract people to add you immediately. Another reason for introducing yourself is to avoid being abrupt when adding others later.

After introducing myself, I will definitely send out two or three small red envelopes. Actually, there is not much money in them, but the main purpose is to attract everyone's attention again. In fact, for many group owners, they welcome such people because you are helping them liven up the atmosphere.

4. Participate in group activities

Don’t add people immediately after joining the group, as the probability of being kicked out or reported is very high.

First, you need to become familiar with the group. Generally, you should take the initiative to participate in any activities that the group leader recommends. Especially when the group owner or other people are speaking, cooperate and interact more. For you, the cost of interaction is very low.

If you are in a professional group, chatting is one of your jobs. In addition to regular chatting, you must learn to support the comedy! Just don’t be stingy with your praise for others. When others are speaking, give them more likes and support. When the frequency of your interaction with group members increases and you give compliments many times, adding them as friends can be approved in seconds without the need for any additional words.

5. Send out red envelopes more often

I have emphasized many times that money is first a tool and ultimately an end. The most useful tool in WeChat groups is group red envelopes. Sending a red envelope can attract at least 20% of group members’ attention. It's not about how much money is, but how much of it is paid out, that is, how often it is paid out.

For example, if you join a group of mothers and send out red envelopes every now and then, you don’t need to share any useful information. If you send it more than once, people will become curious about you. Especially for those who express their gratitude after receiving the money, if you reply a few times and then add them as friends, the success rate can be said to be 100%. After all, it is easy to be reluctant to give in when taking money from others.

6. Who should I add actively?

The purpose of joining a group is to add people, but it must not be adding people indiscriminately. The practice of adding people from the beginning to the end of the group address book is completely unreliable. After all, it is not a machine.

1. Interact with you

This is the first priority. Regardless of whether they have received your red envelopes or have liked your posts in the group, these people have an impression of you and have a good impression of you.

2. Group members look around

1) Look at the nickname

If the group owner has regulations for making group notes, then everyone’s nickname will let you know what he does and whether it matches your business.

2) Look at the profile picture

When we are recruiting team leaders, we give priority to four types of avatars, namely parent-child avatars, female avatars, landscape photos, and animal avatars. Especially the mother and child portraits and personal female portraits, these are the most suitable candidates for WeChat business agents.

3) Gender

Only women are suitable, not men. If you want to be an agent, become a shopping fan, or sell courses, women will always be your first choice.

4) Check your Moments

There are a lot of reposts in Moments, so give priority to adding those group members who keep their Moments updated, which at least shows that they have the intention to post. For those group members who haven’t updated their Moments for half a year, it is difficult for you to learn some sales information that is beneficial to you from their Moments, and it is difficult for them to become your agent.

On the contrary, those group members who are already sharing products, have actions, ideas, and cognition are more likely to be successful and easier to communicate and convert. In addition, the added WeChat scripts will also affect the success rate of adding friends, which the village chief can share separately.

Adding friends to a group is a long process, but if your target users are clear, this method of adding friends to the group is still worth doing. Especially for the To B business model, the founders and salespeople need to join the group.

If you are doing To C sales in a mixed group, then you need a large number, and the more vertical the better. For example, if you are doing shopping or skin care, then it would be more appropriate to find a group specifically for moms, gossip, special offers, etc.

Author: Shili Village

Source: Shili Village (shilipxl)