How to promote WeChat official accounts and attract fans? How to accurately direct traffic to WeChat official accounts?

Before we knew it, WeChat official accounts have been launched for 7 years. In the beginning, many people relied on WeChat official accounts to become the first group of people to make a profit. Although some people say that WeChat official accounts have declined, it has to be said that WeChat official accounts are still a very good platform for attracting traffic. So, how can WeChat official accounts promote and attract fans, and how can WeChat official accounts accurately attract traffic? Let’s learn more about it with Dongguan SEO editor!

How to promote WeChat official accounts and attract fans? How to accurately direct traffic to WeChat official accounts?

The first step is positioning.

All you have to think about is the scope within which you can provide useful information to others. Can be positioned according to the direction of the content. For example, if you have insights and resources into urban construction, you can do urban construction; if you are interested in food, drink and entertainment, you can do food, drink and entertainment; if you are sensitive to fashion, you can do fashion... You can also use the coverage area as your positioning direction. For example, food, drink and entertainment at XX University; urban construction in XX District; Lohas XX, etc.
In short, the more precise the positioning, the easier it is to organize content and the easier it is to test whether it is valuable.

The second step is to find suitable content.

Once the positioning is done, it becomes obvious what content to choose. Take Lohas XX as an example. XX represents a district. It can be seen that this is a regional number positioned as a life service. Everything in the district that is closely related to the lives of the people can be used as content of the official account.

So, first of all, pay attention to the official accounts and websites of the various administrative departments in this district every day to see what new information is available and analyze what changes may be brought to the lives of people in the area - in order to sustain it for a long time, it is best to be good changes.

The third step is to increase the number of followers.

I have been running a public account for four or five years. I have participated in many fan-increasing activities and am familiar with the various ways companies increase fans. However, I always believe that content is the blood and bones that sustain the life of a public account. Increasing fans through activities or other means are just additional nutrients added to the public account. That is why I talk more about the second step.

However, increasing followers is also an essential task for operating a public account. After all, running a public account is inseparable from fans. The more fans you have, the closer you are to monetization. Therefore, it is very necessary for us to use the correct attitude to cheer for the results of our hard work.

Step 4: Monetization.

After completing the above three steps, the official account will be able to operate normally and regularly, and will have formed good interactive relationships with merchants, peers and fans, and there is no need to worry about content. Then, monetization is basically a natural thing.

Promoting businesses is still the most convenient and practical way for individuals to monetize regional self-media. If the fan stickiness is very high, you can charge an appropriate fee for the event. For example, organizing offline dinners, tea parties, book clubs, etc.

In addition, there is another question that needs to be thought through in advance: whether to build a personal IP. If you want to become a personal IP in a region, you should pay attention to managing your circle of friends from the very beginning, and be strategic about what content to post and how to post it. The content of the regional public account must also be combined with its own personality, highly matched, and complementary to each other.

But it is not necessary to link the two. Some people only focus on IP and do not run a public account, but they are still doing well. Some people don't do IP, but only run public accounts, and can still make money to support their families.

The above is how to promote WeChat official accounts and attract fans. How can WeChat official accounts accurately attract traffic? Of course, more people, whether they are doing IP, self-media, or both, are unable to make a living from it. But this does not mean that there is no future and value for individuals to run regional self-media. In a word, "Rome was not built in a day!" We need everyone to work hard for it!