What are the tips for building a Baidu bidding promotion plan?

A campaign plan is a large unit for managing keywords/creatives. Creating a campaign plan is the first step in designing your account structure. Before you start, it is recommended that you break down one or more clear promotion goals based on overall considerations and establish different promotion plans for different goals. Regarding the segmentation of promotion goals, what are the techniques for building a Baidu bidding promotion plan? Let’s learn more about it with Dongguan Network Promotion Editor!

What are the tips for building a Baidu bidding promotion plan?

1. Type of product/business being promoted

If you are running multiple products/businesses at the same time, such as IELTS training, CET-4/6 training, professional English training, etc., especially if each product/business needs to measure costs and benefits separately, or is managed and promoted by different people, this segmentation method may be the most convenient and practical option for you.

2. Promotion area

For example, the Beijing Promotion Plan, the Shanghai Promotion Plan, or the Sichuan Branch, the Hubei Branch, etc. If you provide different products/services in different promotion areas, or need to promote to different market areas in different areas, you can consider this segmentation method.

3. Promotion budget

For example, you can group words with good effects and high conversion rates into one promotion plan and allocate a higher budget to focus on their promotion. Or, if you want to try a batch of keywords with large traffic, but are worried that these keywords will increase overall consumption, you can create a separate promotion plan for them and allocate a certain budget.

4. How to target potential customers

Even if you are only promoting one product/business in one region, you can also consider dividing the promotion plan based on the way of targeting potential customers, such as product words, popular words, regional words, brand words, crowd-related words, etc. For details, please see Which categories of keywords can I choose?

What are the techniques for building a Baidu bidding promotion plan?

5. Website structure, conversion goals, etc.

If your website has multiple promotional goals, such as getting more registrations, getting more calls and orders, attracting more people to participate in online activities on your website, etc., then you can divide it into three plans: registration, sales, and online activities.

6. Different languages ​​and versions of the website

If your website is promoted in two languages, Chinese and English, targeting domestic customers and foreign customers respectively, or has two versions for corporate customers and individual consumers respectively, it is recommended that you establish a promotion plan accordingly

The above are some tips for building Baidu’s bidding promotion plan? You can divide the specific content according to your usual management method. We recommend that you name your campaigns in a way that is easy to distinguish and understand. For example, compared to "Promotion Plan 1" and "Promotion Plan 2", names like "IELTS Training" and "TOEFL Training" will help you grasp the key points of the campaign at the first time. During the promotion process, you can rename any promotion plan at any time. We also provide a high-quality account model for your reference.