How can a new website be ranked first on the homepage through SEO optimization?

Since 2019, many SEO practitioners have had a common view, that is, Baidu SEO is not easy to do. It’s not a problem of optimization skills, but that due to human intervention by Baidu, the rankings of many websites have been declining, especially in the B2B and franchise industries. The fact that many large websites have been directly K or downgraded is a good illustration. New websites have not been included, so how can new websites be ranked first on the homepage through SEO optimization? Let’s learn more about it with Dongguan SEO Feng Chao!

How can a new website be ranked first on the homepage through SEO optimization?

How to optimize SEO to the homepage? Judging from the results of search engine rankings, three factors are indispensable: relevance, authority and user behavior.

1. Maintain the frequency of article updates. When the keyword index and industry competition selected by the website are relatively high, the SEO optimization keywords cannot be ranked on the Baidu homepage. The webmaster must also do regular article updates and ensure a certain quality. If the article quality is excellent, you can apply for original protection on the Baidu webmaster platform. When we write articles, we should pay attention to the readability, title, pictures, clarity of paragraphs and other issues. The content source can be found from other websites, and then sorted and edited again. You cannot directly copy and paste and publish the article. Such articles will be poorly included and will not have good results.

2. Develop a friendly link exchange plan. The quality of external links also plays an important role in SEO optimization. When exchanging friendly links, you should consider the other party’s weight, inclusion, update status, number of friendly links, industry relevance, website security and other factors. The most effective external links are those that are relevant to the website: for example, for interior decoration, you can change the website links of office decoration. The number of friendly links should be increased regularly and bad friendly links should be checked and deleted. The quality and quantity of SEO optimization links are very important. It would be best if there are high-authority links.

3. Do not change keywords and website templates easily. Once the ranking is stable, some webmasters will do this, withdraw some worthless keyword flows to add some competitive words, or change a template, change the path structure and other things, so the stability of keywords is very bad, and sometimes it may lead to penalties, so you must be cautious.

4. Optimization of internal links is one of the important links in website optimization. Effective internal links can not only improve user experience, but also improve website rankings, and then also facilitate search engine crawling and crawling of page information.

5. Stable website space is the foundation. There is no need to say too much about this. If the website space server often cannot be opened, the speed is very slow, or there is a risk of being attacked and unsafe, the keyword ranking will drop. Therefore, choosing a good server space is the first choice. It is not only good for user experience, but also for SEO optimization of search engines, which is conducive to improving website rankings.

The above is how a new website can be ranked first on the homepage through SEO optimization? In fact, it is difficult for new websites to get rankings at present, unless they use old domain names. Why should we use old domain names? Editor Feng Chao will introduce this in the next issue!