The 5 most easily overlooked points and solutions for short video operations

The short video content became popular, the number of views increased, the number of fans increased, the leads came, and it was monetized...

So how can short video content become popular?

Sometimes it’s not that we don’t want to make good short video content, but various mistakes always occur during the content creation and shooting process. In the face of these common misunderstandings, we must avoid them, so that short videos can become popular.

Here I will share with you 5 tips to avoid common misunderstandings in short video content.

Misconception 1: No theme

Users have no idea what you are talking about from beginning to end. You are talking about this and that with no systematic logic or core idea.

How to avoid mistakes:

How can short video content become popular? First of all, you need to know what you want to tell users. Short video content must first have a main body and make it clear what you want to express.

Short videos must quickly get to the point. You can use the "pre-breaking point" approach and start with the climax. Otherwise, users may not understand what you want to express and may easily swipe away, and you will not be able to get more recommendations. At the same time, the content should have a plot and a core idea to tell users what the theme is and what you want to express.

Myth 2: Not attractive

The video quality is poor, the pace is slow, the first 5 seconds are incomprehensible, and there is no special feature. The beginning of the video fails to interest users and keep users from continuing to watch.

How to avoid mistakes:

How can short video content become popular? There are three key points for short video content: relevant, interesting, and useful.

If you want users to like your short video content and interact with it, attractiveness is the key among the keys. You must abide by the 5-second rule. If a short video content cannot attract users within the first 5 seconds, users will easily swipe away. This will not only affect the data, but will also further affect the recommendation of the short video content.

At the same time, if you want users to like you and follow you for a long time, your short video account must have a unique style, so that users can feel that you are different from others and can get a different style experience from you.

Misunderstanding 3: Audio and video are not synchronized

Sound is the finishing touch of a video, and synchronization of audio and picture is a basic requirement. I don’t know if you have ever had this feeling: a day’s horrific short video content, accompanied by cheerful music, is not so scary anymore.

The same is true for short video content. If your voice and style do not match, or the sound and picture rhythm cannot keep up, it will lead to a very poor viewing experience for users and seriously affect the video effect.

How to avoid mistakes:

How can short video content become popular? The audio and short video content should be relatively consistent so that users can understand what you want to express, otherwise they will just swipe away.

Music that is played at the right time generally gets more plays than music that is not played at the right time, so it is necessary to match the rhythm, use music and sound effects to form right time with the plot of the video, or echo the character's dubbing, and at the same time keep the sound consistent with the short video screen to avoid abruptness.

Myth 4: No plot or substance

There is a lack of plot design, character settings, and substantive content. After watching it, it feels worthless and fails to resonate visually with users.

How to avoid mistakes:

Design the plot and output useful content. Videos with multiple people must have a plot design. A simple plot design can give users a better sense of immersion and make the story more vivid. A single-person video must have substantive content to make the entire video meaningful and get straight to the point. Short video content must be planned, including plot, characters, scenes, lines, etc. It must not be arbitrary.

Myth 5: You can’t hear clearly without subtitles

The content details of short videos also need to be focused on by short video operators. For example, if the content is incomprehensible or unclear, some video content contains foreign languages, dialects, professional terms, homophonic puns, etc., or is unclear, then if there are no subtitles, it will be difficult for users to understand and they will not understand what you are expressing.

How to avoid mistakes:

Just add subtitles to the short video content. Subtitles can not only allow users to easily get what you want to express, but also serve to emphasize. For example, you can add special effects or change the color of typing to mark key points.

Summarize

These are the 5 common misunderstandings in short video content production and their solutions. To sum up, how can short video content become popular?

Friends who have not been able to increase the number of short video views, please calm down and think about whether you have achieved the above points. If not, the method has been told to everyone, so hurry up and do it!

If you have already done this, but the number of views still does not increase and the video does not become popular, then you need to analyze whether there is a problem with the short video script or content selection.

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)