What are the traffic source channels? 3 ways to get website traffic!

The website is the best publicity platform for enterprises, superior to any other form of publicity. Unlike traditional publicity media such as newspapers and brochures, which have inherent deficiencies, the website is a tool that can truly achieve publicity 24 hours a day, 365 days a year. Enterprises should make good use of this feature of the website and do a good job in website dissemination.

The source of website traffic lies in the strength and channels of your website promotion. Generally speaking, we divide the sources of website traffic into the following three channels: search engines, external links, and direct visits . The following will explain these three parts in detail.

What are the traffic source channels? 3 ways to get website traffic!

1. Search Engines

This is divided into natural search ranking and competitive ranking. Natural search refers to the click traffic generated by optimizing the website keywords to obtain Baidu ranking. This method is stable and does not require payment. Competitive ranking is to set keyword bids through the Baidu Fengchao system to compete for ranking. This method requires payment and will be offline after the fee is used up. In addition to Baidu, the search engines here include 360 ​​and Sogou. The traffic source method is basically the same as Baidu.

2. Direct access

By directly entering the URL in the browser address bar, this type of traffic mostly comes from paper promotional media, such as brochures, business cards, etc.

3. External links

It refers to the URL link you leave on other websites, which can lead to your website by clicking on it. Such links can not only allow customers to visit your website directly and bring traffic, but also help improve the ranking of the website from an optimization perspective, and are also part of search engine optimization.

For small and medium-sized enterprises, the best way to improve website dissemination is search engine optimization. Search engines have a large number of users and a large search demand. Keywords use natural optimization methods and have stable rankings. They can bring in accurate customers over the long term and are free of charge. This is the best choice for small and medium-sized enterprises to build and promote their websites!