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Q: What are the advantages of mini programs in acquiring traffic?
A:
1. Provide a new development platform. WeChat applet can connect WeChat application number and upgrade the functions of public account. For traditional enterprises, the development cost of APP is high and the frequency of use is also low. Although it is downloaded and used, the uninstall rate is also relatively high. The introduction of mini program just makes up for this shortcoming.
2. Reduce enterprise development costs. When developing an APP, the compatibility of different platforms must be considered, and the introduction of WeChat Mini Programs has just solved this major problem. The emergence of WeChat Mini Programs can not only reduce the development costs of programs for enterprises and save time, but also allow enterprises to take advantage of WeChat’s existing advantages and simplify the promotion process of programs. Combined with the marketing advantages of corporate WeChat public accounts, users only need to scan the QR code to use it.
3. Bring potential customers to the enterprise. In the early stage of the operation of the mini program, many users will have a certain curiosity about the mini program. The enterprise needs to seize this opportunity. During this period, the enterprise can use the mini program to develop some interesting applications, which can easily attract users to pay attention and bring a large number of potential customers to the enterprise. Its biggest advantage is the free coverage of five kilometers based on the company address.
4. Improve user experience and increase user stickiness. The mini program has received a lot of attention from media, companies and individuals during the internal testing phase, which increases the opportunity for corporate brand exposure, and relying on this mother body of **, it can provide a good user experience.
5. Build a new business system. The Internet is developing rapidly. If traditional enterprises want to give full play to their advantages, they must develop products + offline + online in parallel, and use WeChat mini-programs to improve the network system. The emergence of WeChat mini-programs can well connect the relationship between users, content information, and product services, and directly complete the closed loop of the business model within the WeChat ecosystem.
6. The marketing methods of enterprises have been enriched. The emergence of mini programs has further deepened the marketing layout of small and medium-sized enterprises. Mini programs plus the subscription accounts and service accounts previously registered by the enterprises, the three carriages on the WeChat side will complement each other. If enterprises combine these three WeChat marketing methods, they can form a synergy to play a greater role, and will further enhance user stickiness in a more personalized service form.
6. The marketing methods of enterprises have been enriched. The emergence of mini programs has further deepened the marketing layout of small and medium-sized enterprises. Mini programs plus the subscription accounts and service accounts previously registered by the enterprises, the three carriages on the WeChat side will complement each other. If enterprises combine these three WeChat marketing methods, they can form a synergy to play a greater role, and will further enhance user stickiness in a more personalized service form.
7. To obtain more traffic for enterprises, the mother body of mini program is **. Enterprises can obtain more traffic by using WeChat platform.
8. The company's products have more opportunities for trial and error. Mini programs are different from APPs. Before developing an APP, you should plan and build the framework in advance. After the development is finally completed, if you find that the APP does not match the market and is not applicable, you have to make modifications, which is equivalent to redeveloping the APP. The applet operating environment is independent. Even creating a new mini program from scratch doesn’t take too much time. Compared to developing an APP, entrepreneurs have more opportunities for trial and error.
9. Saving corporate resources can greatly assist small businesses and individuals who have little funds and resources.
10. Build industry solutions. Enterprises use mini programs to better connect to the Internet, provide mini programs with more industry characteristics, and form industry solutions.
Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764 |
