Huang Jue's personal profile: What is Baidu's Ice Bucket Algorithm and what impact does it have on SEO?

It is an indisputable fact that the Internet has entered the era of mobile Internet. It is urgent to standardize the mobile web. As early as 2014, Baidu released the search engine algorithm for mobile terminals - the Ice Bucket Algorithm. After five years, the Ice Bucket Algorithm has been updated 6 times. It can be seen that Baidu attaches great importance to the mobile web terminal. Xiaohei SEO has personally experienced the changes that the Ice Bucket Algorithm has brought to the mobile Internet. Today, we will discuss what the Ice Bucket Algorithm is and how to avoid the Ice Bucket Algorithm:

Detailed explanation of Baidu's Ice Bucket Algorithm and the harm of the Ice Bucket Algorithm to SEO

1. What is the Ice Bucket Algorithm? Baidu Sogou Search Engine Quality Management Team: Baidu Sogou Search Engine will make a series of adjustments to low-quality site names and pages, which we call the Ice Bucket Algorithm. In addition, for the mobile web algorithm, Baidu officially announced that its business direction is migrating to the mobile Internet.

2. Ice Bucket Algorithm Upgrades over the Years Ice Bucket Algorithm 1.0 (August 22, 2014)
Relatively speaking, the number of resources that require app downloads and logins before they can be used normally will be greatly reduced.

Ice Bucket Algorithm 2.0 (November 18, 2014)
Problems such as full-screen download, placing large-scale advertisements in the narrow mobile phone interface to block the main content, and mandatory account login to use.

Ice Bucket Algorithm 3.0 (July 7, 2016)
We will severely punish any behavior that causes users to search through Baidu and Sogou engines and cut off their complete search paths.

Ice Bucket Algorithm 4.0 (September 19, 2016)
For pages with too many mobile search result ads that affect user experience, we will make strategic adjustments.

Ice Bucket Algorithm 4.5
Make every effort to crack down on extreme advertising behavior on LandingPage.

Ice Bucket Algorithm 5.0 (November 12, 2018)
Web Search upgraded the Ice Bucket Algorithm on November 12, 2018 and released Ice Bucket Algorithm 5.0.
This algorithm upgrade is based on Market Research Report 4.0, which covers problems such as landing page advertisements, APP reminders, and expanded text functions existing in the Baidu APP, and filters illegal content or limits search presentation for existing search results. With so many SEO algorithms, how can SEOers avoid the ice bucket algorithm when optimizing and promoting?

3. How to avoid the ice bucket algorithm
1. Improve the quality of manuscripts. High-quality manuscripts have always been the favorite of search engines and users. Mobile terminals are also a top priority. Fully understanding the industry and improving one's own writing skills are the magic weapon for personal webmasters to optimize and promote.

2. The theme of the ice bucket algorithm for mobile terminal standards is the standard of advertising words, so the ice bucket algorithm is avoided and the advertising column is improved first.
① No advertising words are allowed in the main body of a page or article in order to improve user experience.

② The total area of ​​advertisements appearing on the search results page or search page shall not exceed 1/3 of the total page, and the content of the advertisements shall not be greatly different from the content of the page. These will violate the algorithm and will be punished.

③ In addition to the requirements on style, size, and position of page advertisements, there are also requirements on the content of the advertisements. If there is a big difference from the page content, there may be a penalty.

④ The content of the advertisement contains illegal content, not limited to the content format such as text, photos, videos, etc., pornographic, vulgar and other illegal content are also the other half of the algorithm's crackdown.

⑤ The Ice Bucket Algorithm does not discourage advertisements. It does not reject advertisements with high quality and healthy themes, such as Nongfu Spring’s advertisements. Rough advertisements are a kind of torture for users, which ultimately improves user experience.

3. Improve the web page loading speed. The web page loading speed is a key factor affecting the user experience. Improving the mobile terminal loading speed is also one of the factors to improve the ranking. Generally, the mobile terminal web page loading speed should be within 1.5 seconds.

4. Mobile compatibility In the mobile Internet environment, the website's serp on the mobile web cannot be the same as the PC version, so mobile compatibility is a prerequisite for circumventing the algorithm.

① If the website has been created, you need to create a mobile website and submit mobile compatible pages and compatible links to Baidu as soon as possible to avoid algorithm penalties.

②If the website is not established, consider using a responsive website when building the website to alleviate the inconvenience of adjusting the website in the later stage.

③ If you have not yet prepared for the mobile web terminal, you can responsively update the PC site name to facilitate integration into the mobile browser page and improve the user experience.

5. Reasonable layout of layout design ① The function and setting of navigation, the website navigation setting position is obvious to prevent customer fraud and improve user experience.
② The page font style, text size, color, text, link spacing and other layout design should be integrated into the mobile display to improve the user experience.

6. No fraudulent buttons should appear. The buttons that appear on the web page must have the same function as the actual text label. Fraudulent clicks or inability to click are the other half of the ice bucket algorithm's crackdown.