Zhang Kaili’s personal profile: What is the purpose of website structure optimization?

We know that website structure is a very important link that cannot be ignored in the process of search engine optimization. Website structure is divided into physical structure and logical structure. The physical structure generally refers to the hierarchical relationship of many directories and files in the virtual space. This structure is generally not directly visible to users. The logical structure mainly refers to the link relationship in the website interface that we can see with our naked eyes after the website is online. Both of these are key contents that webmasters need to pay attention to during the optimization process. So, what is the purpose of SEO website structure optimization? Now Dongguan SEO Feng Chao will teach you.

First, an excellent website structure is the basis for article inclusion. This is evident in many large portal sites, especially the clear directory hierarchy and reasonable logical structure planning. A clear website hierarchy can help search engines crawl website pages more smoothly. In terms of physical structure, the common tree structure and parallel structure have their own advantages and disadvantages for sites. For large sites, the tree structure is their commonly used structural layout method, while the parallel physical structure of small enterprise websites is beneficial to improving the overall website directory weight. Since the small site itself has a relatively simple hierarchy, the parallel structure is the structural method adopted by many small enterprise sites.

Second, continuously improve and enhance the user experience of the website. Whether users can find what they need in the first time when visiting a website is often closely related to the webmaster's content layout. When users visit a website, they can follow the design of the website to smoothly reach the information page where they can find the information they want. This proves that the webmaster can display the key content to users through a reasonable website structure, and can guide users to find the information they want through the construction of key modules of the website. These structural adjustments and optimizations are undoubtedly the best ways to increase user experience.

Third, the anchor text within the website must be reasonably controlled. In order to improve keyword rankings, many webmasters deliberately make some fixed keyword templates for their websites. A large number of core keywords of the website will appear on each page. We know that anchor text is a very effective method of transferring weight, but it must not be abused. The reasonable setting of anchor text is a detail that webmasters should pay attention to. It is best not to have more than two anchor text internal links in each article, and the anchor text setting should not point to the homepage of the website. Pointing to relevant pages for weight transfer through anchor text is the red line that should be grasped when setting anchor text within the site.

Fourth, the website structure reflects the details of the website weight distribution. We know that for on-site optimization, especially for the directory page that carries the weight of the entire website, reasonable and clear navigation is a very beneficial way to reflect the weight distribution. There is also a transfer of weight between pages within the website. For pages that hope to increase their weight, a template must be set up through an excellent architecture to prepare a reasonable import page for the weight page. As far as optimization is concerned, which page has a higher weight? Distribute the weight properly. Do not form a weight competition relationship between the homepage and the inner pages. They should be a relationship of support and dependence. These are the core points of weight distribution through structure.