Baidu Ocpc effect optimization tips!

As the threshold for smart delivery is gradually lowered, more and more people are using it. Some people say that ocpc is particularly poor in effect optimization, while others say that ocpc is a magic tool for word expansion. Why is there such a big gap when using the same tool? How to optimize the effect of ocpc?

Then let me share with you some tips on optimizing Baidu ocpc effects.

Tips for optimizing Ocpc effects

1. Ocpc effect optimization | core problem

High costs and no courage to adjust: The costs are getting higher and higher, but we can’t find where the problem lies and we don’t know how to make adjustments.

Few conversions and no adjustment: low consumption, unable to meet lead requirements, and failing to achieve the purpose of keyword expansion.

2. Ocpc effect optimization | core data

Display volume: The amount of display volume directly determines the scope of traffic exploration. If the display volume continues to decline, it means that the scope of ocpc exploration is getting narrower and smaller. At this time, it is necessary to optimize the display volume in time. The increase in display volume is the guarantee of the effect of keyword expansion.

Click-through rate: The click-through rate is an important basis for the system to judge the quality of creativity. If the click-through rate does not rank well among peers, the competitiveness of the advertisement will also be very low.

Page conversion rate: The conversion rate directly affects the distribution of system traffic.

3. Ocpc effect optimization | Improvement

Reduce costs

Optimize creatives regularly. If there are few clicks or displays in ocpc, pause them in time and add new creatives. Once the new creatives have stable clicks and displays, delete the old ones.

Add words regularly, especially conversion words.

Arrange negative words regularly, do not add negative words frequently, be precise when adding negative words, and try to use as few short phrases as possible.

First lay the groundwork with positive operations, and then reduce the price by 5%.

Observe for about a week, analyze the changes in display and average price, and consider raising or lowering the bid based on the results.

For words with good effects and low costs in ocpc, create separate plans, run cpc, and use ecpc to increase consumption after consumption.

Stabilization effect

Improve display, regularly expand keywords in a targeted manner, release negative keywords in a timely manner, and expand the scope of traffic exploration.

Do not modify basic settings such as promotion period and promotion area at will.

Note that the operation frequency Cpc depends on hand speed, and the optimization of ocpc effect depends on patience. Control your hands and observe more.

Generally, brand words and competitor words are not included in the delivery package. If the effect is very good, you can create a separate package.

Author: Houchang College

Source: Houchang College