How to set keywords for iOS APP titles and find the right length and keywords
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Today’s article is about the length of iOS APP names, and briefly talks about keywords. When it comes to launching an application, App Store Optimization (ASO) is inevitable, and the name of the APP is also a topic that cannot be ignored. 1. Choice of APP name 1. Include only the name of the application It is generally recommended to use this because it looks more beautiful. If there are no keywords in the app title, it sometimes looks very cool, because it seems that ASO is not needed and there is no need to pile up keywords, but this does not seem to be applicable to most people. 2. Add a lot of keywords to the name Adding a lot of relevant keywords to the name to gain ASO advantages may seem unprofessional at a glance. Although it does not look very beautiful, it is useful, so even some high-end applications will still add keywords. The length and number of keyword repetitions depends on the mood of the operator. One is clean and beautiful, and the other is a name that contains many keywords. We always have to find a balance. This article will tell you how to find the ideal name length for your iOS app, similar to the keyword density described in the previous Google Play article. 2. Two types of names In fact, every APP has two names, a main one and a secondary one, which together form a title. When you open a web page, the title you see on the browser tab is the title of the web page, which is usually the website name + article name. In most cases, the article name comes first and the website name comes second. But there are character limits. In iOS APP, iTunes In Connect, when you fill it in, Apple will also limit it to 255, because it’s meaningless if it’s too long, so I just look for a suitable point within 255. The ASO we need is the one that is actually in iTunes. In fact, there are two in total. Developers are generally more familiar with iTunes Connect because they often need to fill in those fields to launch the APP. If you are not familiar with it, log in and take a look. If you want to read it but don’t have the APP, just bookmark this article and refer to it later. How to find the ideal name length There is no fixed standard for the ideal length, because the keywords to be displayed are different for each APP. Even if a word is displayed through language description, there will be differences. For example, the words "check traffic violations" and "traffic violation query" for an APP that does traffic violation query are different from "weather forecast" and "check weather" for an APP that does weather forecast. I cannot say that 150 characters is the best, because saying that would be stupid. In fact, by the way, some developers don’t know what to develop and just make a bunch of crappy games. It would be better for them to find a few functional apps that meet the needs of the general public and make a good one. I often encounter developers asking what APP to make money? Can you still make money by making APP now? How to make money by making APP? I will give a unified answer to this type of question. Making apps can make money, but it can also not. The key lies in what you choose to do, how you make it, and how good the app is. If you want to make money in the App Store, you can look at other people's apps, download a few apps every day, and study them slowly. Don't be in a hurry, and don't think that if you don't do it now, someone else will do it. This idea may not be mature. Prepare carefully and practice diligently. Here are some factors to consider when deciding on a name: 1. Keep it short Since shorter names look more branded, include no more than five keywords, preferably three, and three different ones, like the Dark Sky app. But this is not an absolute rule. For example, if you think several keywords are similar, you can add them all, but you don’t need to add unnecessary ones. It is not necessary to add keywords such as QQ and WeChat to every APP. 2. Pay attention to keyword competition For example, when we make web pages and search for cars, it is very difficult for a new website to be ranked high, because everyone knows that this type of website is relatively mature, has been working on the search engine algorithm for many years, and has firmly occupied the top position. In Taobao, when searching for T-shirts, products with large sales are already at the top. It is very difficult to rank new products in a short period of time unless you have some special resources. There are some similar algorithms in the app store. If others are already strong, we don’t necessarily have to optimize from the most difficult words first. You can use some tools and queries to see the degree of competition. This cannot rely solely on one tool, as some are dynamic. The reason why it is dynamic is to convey some hot topics to some opportunists. Some people also like to search in the AppStore. 3. Look more interesting This factor has nothing to do with the length of the name, but you can refer to it when optimizing the name. For example, if you want all the words in the title to form a complete sentence as a title, why not make it easier for yourself and make it more comfortable before truncation (the part displayed on the phone). We can't be too lucky to compare with some APPs, for example, by piling up words. I have seen some operation experts do this, treating the whole as ABC, A is the main name, B is an attractive sentence containing keywords, and C is a combination of some keywords. There is something called combination, there really is something called combination. Do you understand what word segmentation and combination are? Don't judge that you can win by looking at other people's current download volume and ratings, such as this one. 4. Another picture Here are some pictures, take a closer look, those who like to ponder will gain something. |
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