How to use WeChat to increase APP downloads in 3 ways!
| Entering the era of mobile Internet, various apps are emerging one after another. Developers have already taken a step ahead of us, thinking of all possible life problems for us and providing us with relatively perfect solutions - apps. So, to check weather conditions, there is "Moji Weather", for women to check their menstrual period, there is "Auntie", for young people to decorate their houses, you can look for "Woniu Decoration", and for a small comprehensive shopping app, you would choose "Goufengla". Although an app is good, it also needs to be well-known so that it can accumulate downloads. Before Zhuge Liang came out of seclusion, his recognition level was extremely low, and his social status only improved rapidly after he became famous throughout the world. The number of app downloads has always been a major problem for developers and promoters, and effective app promotion is an important guarantee for increasing the number of downloads. App promotion channels are generally divided into: 1. Basic online: comprehensive coverage of major download markets, app stores, and download sites; 2. Comprehensive promotion: forum promotion, Weibo promotion, soft article promotion, WeChat promotion , SMS promotion and email promotion; 3. Paid promotion: built-in paid promotion, pay-per-use and advertising alliance paid promotion; 4. Cooperative promotion, exchange of traffic and mutual promotion: mainly rely on one's own interpersonal relationships to promote each other with other applications. Today I want to study the promotion of new media platforms such as WeChat. What is its promotion model? How to increase App downloads through WeChat? WeChat is an instant messaging social software with a large number of users and a wide range of applications. Although its space is relatively private and the information dissemination is subject to certain restrictions, it has the characteristics of high information delivery rate, high reading conversion rate and high dissemination efficiency. During the promotion process, it can disseminate information efficiently and in a targeted manner, achieving unexpected and amazing results. one. Open a WeChat public account to guide App downloads WeChat public accounts are essential equipment for modern corporate publicity and promotion, and are one of the criteria for testing whether an enterprise can keep up with the trend of the times. WeChat public accounts are divided into service accounts and subscription accounts. Service accounts can push messages to users four times a month, while subscription accounts can push messages once a day. If a company has the manpower and energy, it can open one of each type of account, which will complement each other and produce better marketing results. The following points should be noted in the operation of the official account for App promotion: 1. WeChat LOGO, WeChat name, and WeChat ID: They should be simple and unique, easy for people to search and remember, especially the WeChat ID, which is composed of letters and numbers and cannot be too complicated, otherwise users will be unwilling to enter it. 2. Function introduction: The function introduction of the official account should be concise and not verbose, so that people can understand your positioning and services at a glance. 3. Public account certification: Generally speaking, certified public accounts are more trustworthy and users are more willing to follow them. 4. Customized menu: Menu sections and content can be designed according to the nature and promotional purpose of the App. 5. Content is king: According to the nature of your public account, push corresponding information, promote your App, and guide users to download it. two. Conduct WeChat activities to drive app downloads The feasibility of WeChat activities is determined by its widespread use, efficient communication, diverse forms, and simple operation. The WeChat account I opened, App Activity Expert (AppHuoDong), is a WeChat platform dedicated to organizing activities for various types of apps. There is no publicity, and I have only held two prize-winning forwarding activities for Woniu Decoration. The number of fans has increased by 500. The fans are real and very active. How to conduct WeChat activities? ① First, you need to have a more attractive campaign copy; ② You need to have attractive participation rewards (such as small prizes and event coupons, etc.); ③ The participation threshold of the activity should be low so that users are willing to spread the word; in addition, the selection of WeChat KOLs is also crucial, and the relevance and promotion strength should be strong; ④ You also need to interact and communicate with users in a timely manner, understand their needs, constantly improve your own shortcomings, and become one with users. App downloads can be guided through WeChat activities. The main purpose of WeChat activities is to expand the exposure of App products. Through the attraction of prizes, users are encouraged to actively conduct one-to-one or one-to-many promotions in personal circles such as Moments, thereby expanding the popularity of App products and driving App downloads. three. Advertisements at the bottom of WeChat official accounts guide app downloads In WeChat’s latest promotion function, advertisers can use graphics, pictures and text link advertising specifications when promoting public accounts, IOS applications, Android applications and brand activities, provided that WeChat payment is activated. Show your App product to users through simple and limited text and pictures to attract users to download and use it to the greatest extent possible. From my observation, operating a dedicated WeChat app to guide downloads is a relatively long process. It does not require much investment in manpower, but it requires patience to operate, and the effect cannot be seen immediately. Placing advertisements in the bottom column of WeChat official accounts may bring large-scale brand exposure, but since advertisers cannot track the specific location of the advertisement, the specific effect cannot be estimated, and the cost is also not cheap. Carrying out short-term activities through WeChat official accounts, using the attraction of prizes and the guidance of WeChat KOLs, can bring good exposure, and the cost can be controlled by yourself. Compared with the first two, its effect is the best and most practical. In the era of mobile Internet, some copywriting is worth 3,000, while others are worth 30,000. I think the content may be almost the same. What’s important is how you play it! Dare to think, dare to play, dare to execute! |
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