No budget and want to quit? Teach you how to play ASO even if you don’t have money!

The superiors are always urging ASO to achieve results, while the subordinates are always worried about the lack of budget for ASO. After a long time, conflicts arise between the two sides. The superiors are gloomy when the results are not ideal, while the subordinates complain that there is no effect without a budget. If communication cannot solve the problem smoothly, then after several rounds of cold war, the superiors may want you to pack up and leave as soon as possible. Since your work is not recognized, your work enthusiasm is bound to be greatly reduced. After some days, you may even hand in your resignation letter in anger.

I believe that some practitioners will often encounter this kind of problem, but no matter which company you go to, the company is considering minimizing expenses and maximizing the results. There is no qualitative difference between ASO optimization and SEO optimization. Without strong financial support, it is difficult for their work to produce very obvious results in a short period of time. Having said that, the nature of ASO optimization is a long-term, gradual-effect type of work.

ASO faces the embarrassment of having no budget. Realistic capital enterprises should abandon radical effect theory.

Some companies have radical demands on their employees, trying to squeeze as much labor value out of their employees as possible. This is common in capital companies. I have even experienced a company requiring its employees to have the attitude and awareness to closely link their life and work.

If the employee's salary is proportional to the intensity of the work, it may be tolerable. However, if the company's salary cannot keep up and its demands on employees are radical, then the administration will probably be overwhelmed with resignation letters every month.

As a senior executive of a company, I think we must understand one thing: only sustainable deprivation can lead to sustainable development.

Just like ASO optimization work, sustainable optimization will have sustainable results.

The job of an ASO is not to go up the mountain to hunt tigers. If you kill one, you can go home for the New Year and don’t have to worry about the whole winter. ASO is like planting rice. You select good seeds, wait for them to grow into seedlings, plant them in the fields, maintain them carefully, and finally harvest the fruits. This cycle repeats year after year without stopping.

ASO: Select keywords, submit the application to major markets, record original ASO data, start ASO optimization, wait, replace bad keywords, and then start ASO optimization again. This cycle goes on forever, and ASO's work goes on like this year after year, just like planting rice, it never stops.

What should I do if I want to quit my job without a budget? Can I do ASO well without money?

Sometimes you cannot blame the company for not giving you a budget. The company has its own difficulties. Maybe it has other arrangements for its working capital. A qualified employee does not need a budget every day. If you ask for more and the effect is obvious, it's fine. But if the effect is not good, I believe you will be embarrassed.

Talking about money hurts feelings, it’s the same everywhere. Don’t always think that the boss has a lot of money. The richer the boss is, the more concerned he is about spending money.

Try to do your job well and don't talk about money with your boss. Some people say that ASO cannot be done well without spending money. In fact, this idea is wrong. So what aspects should ASO focus on to do ASO well without spending money?

1. Keyword Setting

For ASO people who don’t have a budget, they should try to avoid keywords that are highly popular and competitive. It would be best if they can find keywords that are popular and not very competitive.

The choice of keywords needs to be relevant. For example, if a word is popular and has little competition, but has nothing to do with your software, then it is useless.

Always pay attention to hot search words. What are hot search words? It means that users search for a certain keyword in large quantities within a certain period of time, causing this keyword to become highly popular in a short period of time. You can pay attention to the hot search list for such keywords. The keywords on the hot search list can bring considerable downloads in a short period of time. As an ASO, you should keenly pick out competing words related to your software and quickly set up coverage. The advantage of doing this is that you can get free gifts.

2. What to do if you don’t have money to buy traffic? Fight a free resource war

Software download volume is a key area of ​​ASO optimization. Those with money buy volume, while those without money exchange it. In the initial stage, how can an ASO increase the number of downloads? It's very simple. Start with the company. If the company has several Apple computers, borrow them all and use them to download your own software. Then mobilize friends, classmates, and relatives. We have worked hard in society for so many years, and we always have a few close friends. Classmates are generally willing to help with this small favor, and as for relatives, it goes without saying.

In short, make use of all resources that are available for free.

3. What to do if you have no comments and no money?

While we use free resources to drive downloads, we should also ask friends to rate and write reviews for the software two to four days after downloading it. This way it is more authentic and the traces of human manipulation will not be too obvious. Compared with the reviews purchased by peers, the quality of this type of reviews is superior. Why do I say that? Because the ID weight of real users is very high.

Of course, the method of finding someone to exchange comments is also a good idea. Generally, both parties cannot uninstall the app within three days, and the comments must contain keywords.

And what I want to tell you is that as the algorithm continues to be updated and improved, the success rate of optimization through cheating methods will become lower and lower, and you may be punished by Apple at any time. So if we look at the problem from another angle, we will find that for ASO, having no budget is not necessarily a bad thing.