[Dry Goods] ASO optimization black technology: fast review, keyword coverage, Apple list update rules!

Quick review

Let me tell you the specific operation path for quick review. The first step is to enter the App Store developer backend. You can remember the URL in my PPT, find [Contact Us], then click the place marked with a red box, and then submit the information. Generally speaking, when people apply for accelerated review, the success rate for the first and second times is very high. After too many times, it will not be so easy to pass the review.

Keyword coverage

First, enter the iTunes Connect operation background, find the "APP Information" and "Ready to Submit" areas, and then click on the language box respectively. At this time, in addition to Chinese, you can also choose several more voices, such as English (UK), English (Australia), etc. This can increase the number of keyword coverage. If you select the languages ​​of three regions and set the localized language, then your background will have three more sets of keywords. The previous keyword limit was 100 characters, but now it has been expanded to 300 characters.

Different localized languages ​​require uploading different information, including app name, keywords, app screenshots and videos, description, primary language, category, etc. Regarding filling in the app name, I suggest that the app names of the three regions remain consistent and must not be different; secondly, keywords. The keywords set for each region can be completely different, so that your keyword coverage number will be multiplied several times; app screenshots and videos just need to be adapted; the description has little impact; the category can remain the same for the three regions.

Useful information 3: Update rules of Apple's various lists

The list is updated basically every five days. You can take a look at today's list and compare it with the one five days ago. I took screenshots of the rankings on March 7, 12, 17, and 22, and found that the similarity was 99%.

Hot searches will be updated three times a day. The first update is around 6 a.m.; the second update is around 11:30 a.m., and the third update is around 21:30 p.m. These are the three update times a day. Friends who are in need of hedge rankings in the industry need to understand these time points.

What is ASO?

ASO means Apple App Store Search Optimization.

Earlier, if you wanted your website to get more traffic, you had to do SEO. Now in the era of mobile Internet, the focus has extended from websites to apps. The aggregation platform for apps is the app store. If you want to better expose your app, you need to figure out the algorithms of various app stores to expose your app more. This is how the concept of ASO came about.

In foreign countries, people started to systematically explain ASO in 2012, while in China, people only started to talk about related knowledge in bits and pieces at the end of 2014.

App Store exposure 

Let’s first understand the exposure positions of the App Store. There are four types, namely rankings, popular searches, keyword search rankings, and search association words.

The rankings are divided into free list/paid list/best-selling list. The ranking of each list and its corresponding scale are very different.

The hot search list just said that it will be updated three times a day, unless Apple officially adjusts some rules, such as not unbinding for several consecutive days some time ago. The hot searches show 10 keywords. Currently, the volume brought by hot searches is not very impressive. For general apps, if they are on the list for 8 hours, the volume brought is about 1,000. For good apps, some of their keywords are very detailed and can be combined with some current hot spots. It is possible that the volume attracted will exceed 10,000. However, these are extremely rare cases.

Keyword ranking According to statistics, 70% of the current app store traffic is obtained by searching for keywords.

Vest

Vests have been around for a long time, and those who make games should have come into contact with them a long time ago. As the saying goes, "One game, three packages, two of which are vests." In 2014, Himalaya was very good at using aliases. At that time, it had over a thousand aliases (I have talked to their friends about this). Audio apps like Lizhi and Duoting had hundreds or even thousands of aliases. Now, some small games or other apps in the industry have dozens or hundreds of aliases, which is actually very normal in the industry. Let's talk about the original intention of making vests. In fact, there is a sad and touching story behind each vest. By making vests, we can conduct some functional tests, which is reflected in many tool applications. This is one of them;

The second is momentum. When a certain Gou and a certain boss fought a few days ago, to put it bluntly, they were using this method to gain momentum.

The third one is to increase the number of keyword coverage. If you make one more vest, it means you can make one more set of keywords and titles, which means that this set of vests can bring a natural increase in activation. This is the third one.

The fourth one is to manipulate the rankings. Relatively speaking, the risk factor of vests is relatively low. When you perform some operations with low cost but high risk, its cost-effectiveness is very high. For products like financial management/social/Taobao, they need to quickly acquire users to realize cash or raise funds, so they will also take the risk of taking this approach. Whether there is risk in cheating the rankings or not, I will analyze it in detail later.

The fifth is ASO. ASO is relatively broad. At present, our industry mainly uses ASO to manipulate hot words. We select some hot words through vests and use conventional operations to make these hot words the first or even the second. The scale is also very impressive and attractive.

The above points can be summarized as risk avoidance and quick user acquisition. After the vest is created, how to use it to direct traffic to the main product? There are many ways to play. One of them is to directly guide the users through pop-up ads. Another way is to use the same technical background and share their user information. At this time, all their users are in one server, so there will be no problem of directing traffic.

Let's see how to operate the vest. First of all, I would like to state that the installation package on the iOS system is not called apk. apk is the usage of Android package. The correct term should be iap. If you want to use a pseudonym, you need to do the following: The first point is the developer account. You must ensure that the developer account is different. If your product uses an enterprise developer account, then the vest should be uploaded using a personal developer account; secondly, when uploading the package, make sure your network IP is different.

Secondly, if you want to ensure that it passes Apple's review safely when uploading, you must ensure that the binary code is different. This can be achieved with a slight adjustment and is not too difficult.

The third point is icon. For general products, Apple will not pay too much attention to your icon. Your icon can remain consistent or make slight adjustments. For example, if a product icon is "Good Financial Management", then the vest package can be adjusted to "Good Financial Management Plus" to make a distinction.

Fourthly, the core element of application screenshots and videos is to attract more users. No matter what the starting point is, the ultimate goal is to ensure that the directed traffic becomes activated traffic. This is the main purpose of screenshots.

The fifth point is the title. Your main title can be the same, but your subtitle can be slightly adjusted to increase the number of keyword coverage.

Sixth, you can set a new set of keywords.

The seventh point is description. It is fine as long as the description is almost the same. This is not the key point.

After talking about vests, let’s talk about search association words

The first search associated word must be guaranteed to be in the first place. If not, it will be giving volume to others.

Second, place the core keywords in the title. That is, the core word we want to do, place it in the title. For example, Taodiandian is an app for food delivery. It adds the word "group buying" and separates the word with punctuation marks such as commas or semicolons. For these medium and low popularity words, if there are relatively few associated words in the drop-down search, you can use punctuation marks to operate. You will find that the probability of finding the associated words is very high. This only applies to medium and low popularity associated keywords. If you do this for extremely high popularity words (such as financial management), it is basically ineffective because the popularity of its associated keywords is very high. At this time, manual operation is required. You can see the fourth point. If it is not included, you can achieve it through machine brushing and points wall. For example, JD Finance allows users to search for "financial management JD Finance" on a large scale to download this app. At this time, you will find that when your scale reaches a certain level, this word will be included.

If the search association word has gone up to the 8th or 9th place, if you want to further increase the search volume to the 2nd or 3rd place, what you need to do at this time is to search for the associated keyword in large quantities and click on it. Clicks are generally machine-brushed operations, and downloads are generally point-wall operations. This is a distinction between the two points.

I just talked about some practical stuff, such as accelerated review and doubling of keywords. These are all auxiliary methods. If you want to achieve the final effect, you need a combined weight for optimization. At this time, a set of vest + keyword coverage + fast review + ASO hot words is proposed. This is a method that has been used in the industry for a long time.

To put it bluntly, the purpose of vests is to avoid risks and double the keyword coverage to 5,000+ or ​​even 7,000.

The main purpose is to cover more words and obtain more long-tail word traffic. This is the first; the second is to cover more hot words. At this time, if you want to operate ASO hot words, there will be space and opportunities.

This is the first method. Now let’s look at the second method.

Vest + list + ASO hot words + popular searches

The list is quite popular at the moment. A few days ago, a game product basically ranked first or second on the free list. They did this by using technical means. The cost of this list is not high, usually hundreds of thousands or even hundreds of thousands of dollars can achieve this effect. There is a lag in China compared to the United States. In the United States, if an app that is ranked very low suddenly rises to the top of the list, Apple's reviewers will pay special attention to these apps. If any abnormalities are found, these apps will be removed from the shelves immediately. If the punishment is light, the app will be cleared from the list, which means it will no longer be on the list. If the punishment is severe, the app will be removed from the shelves or even banned. The Chinese region is relatively slow to react, because compared to the United States, China is not yet the core of the App Store. So in terms of ranking manipulation, if your product is the kind that needs to attract users quickly, you can try the ranking method. In addition to technical methods, the ranking method also includes a points wall and real devices. The cost of real devices is slightly lower than that of points walls, but the industry currently does not have enough scale to do this. Many of them are mixed with some technical methods, which will lead to the fact that the real device method is rarely used in this industry because it does not have strong strength.

This effect can also be achieved by quickly guiding traffic through the point wall, but its cost will be relatively high. For those with high RP values, you can try this method because it has a relatively lower risk factor.

The third one is the ASO hot word, which has been mentioned before and I will not repeat it here.

4th most popular search

We have just talked about popular searches, but in fact, their scale is not that large. If a product wants to gain exposure quickly, it can put this whole set of rankings + ASO hot words + popular searches, and you will find that this product will have a good performance (externally), and its scale is relatively good. The App Store itself is a very large rich media system. If you want to get exposure in a limited exposure position, you must make more attempts.

Optimize product foundation

It is mainly keyword/title optimization. Let me tell you some tips for optimizing titles. We generally use a main title plus a sub-title. It is recommended to separate the main title and sub-title with a dash. It is recommended to add more keywords in the sub-title. The number of words in the entire title is controlled within 25 words. This is a personal suggestion, because I have done a lot of experiments before, and titles with 25 words can basically pass the review in one go. Next, you can add some core action words, but be careful not to challenge Apple’s bottom line. Try or skillfully add some keywords of competitors. Apple has strict control over titles. Another thing is the keyword setting. If you add keywords in the title, don’t add this word in the keywords. After testing, doing so has no effect. When it comes to keyword setting, for some core words, some words that you want to be included as highlights, I suggest you present them separated by commas and place them in front of the keywords.

If you want to increase the number of keyword coverage, our general idea is to try not to use commas. This comma refers to the comma in the English format. At this time, you can stack some competitive words and high-frequency words that are not closely related to the industry together. Because for competitive words and high-frequency words, the probability of Apple being included is very high, much higher than general long-tail words and behavioral words. After you stack these words together, you will find that its ability to form and segment words is very strong. This is also why some apps put a bunch of brand words in the keywords, and they don’t do any keyword coverage operations, but they have a coverage of more than 2,000 to 3,000.

Vulnerability optimization has been mentioned before.

Optimization of flow

It mainly includes WeChat points wall and review exchange. As far as I know, last year, hundreds of companies engaged in WeChat points wall business emerged like mushrooms after rain, such as the kitten trial of Qinggua Media.

Changing reviews is an operation that all operations and promotion personnel will do. It was very effective in October last year before Apple adjusted the keyword inclusion rules. By changing a dozen reviews and inserting keywords in them, you will find that the targeted ranking of keywords will be greatly improved. But now it doesn’t work anymore. Comments have two advantages. The first advantage is to increase the conversion of exposure traffic to purchase traffic. When many users enter your product interface, they will first pay attention to the star rating of the review, and then click to read the content of the review. If they think it is OK, they will download the app, so it is still necessary to leave comments. Second, comments are very effective in improving the overall keyword ranking. If you ensure 500-1000 comments per day, you will find that the overall keyword ranking will be significantly improved.

Real machine operation

For example, Mr. Wen has 20,000 mobile phones distributed in several studios across the country. Today I asked them to operate the free for all and search the word "free" to download the fully free app. Just make sure the network IPs are not the same.

Technical traffic operation

Technical traffic operations require the collection of a large number of app IDs. There are two ways to collect app IDs. One is to "raise accounts". The real machine studio will raise many accounts and then sell them to technical traffic operation companies at high prices. After having these accounts, they can look at them. They do this through the server and constantly switch accounts to search for an app to download. The second type is account theft, which is very common worldwide. If you find an extra app or receive an email when logging into your iTunes account, it is very likely that your account has been hacked. They will not use your account again after using it a few times.

If you need ASO optimization service, please click this link: Introduction to ASO optimization service

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was compiled and published by (APP Top Promotion) by @文公子. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!