Holiday Tips: A summary of the first batch of user source methods for 24 apps!

Regarding the promotion of Apps, there are a lot of soft articles and chicken soup on the Internet, telling you to provide good user experience and how to create user portraits. These are too chicken soup. Many times, problems arise. The App in front of you needs to be promoted, and the boss has given you a task. At this time, the App must be promoted. How will the first batch of users come at this time? Where to start? The boss wants numbers tomorrow? This is the time to truly test your strength. I think you can understand the situation by looking at what the promoters of the following 24 apps say.

I think this is the real stuff that can actually bring you users. Although many methods are stupid and tiring, they can really help us attract the first batch of seed users .

1 There is Muya

Through QQ group promotion and social networking sites, we attracted more than 1,000 users. Comment: QQ groups and communities are ideal sources of seed users.

2dbell fitness

By inviting each individual to the WeChat group one by one and then sending out red envelopes to encourage everyone to download the app, we attracted 5,000 users. Comment: This method may seem stupid, but it is very effective.

3. Navigator

Because our software is a stock follow-up investment software based on real-time order sharing, the stock scenario is mature, so our first batch of users can directly develop friends around them, then introduce friends through friends, and then post articles or blogs on relevant forums and BBS.

4. Bomei App

1,000 users came from plastic surgery hospitals through ground promotion .

5. Haier washing machine

We make tool products, and the method we first used was [rewards and discounts during interaction]. That is, we added coupons to the products, combined them with washing machine products, and made corresponding discount strategies, which were coordinated by offline physical stores and 52 industrial and trade branches.

6 Denim Network

Founded in 2009, the website first launched the PC version and then developed the app. The first batch of users were old users of the website.

7Listen to FM

The first user group is internal employees of the company who spread the information to each other, their families, friends, etc. Everyone shared it in their circle of friends! In addition, other high-quality users are obtained through large-scale uploading to electronic markets, forums, Weibo, WeChat and other operational means! Within two or three months, the number of users exceeded 100,000!

8. Money

I hadn’t joined the company when the App was launched, so I wasn’t particularly familiar with it, but I remember that the first batch of new users were recommended by internal employees.

900 million connections

The first batch of users brought 1,000 downloads through the first launch on 360. How many users came in total? There should be several hundred.

10 Easy Doctor

I got it through QQ and the hospital.

11 Winter Melon Films

The first batch of users were recruited through the QQ group.

12 Want to fall in love

Our company is quite wealthy, and all users who want to fall in love are bought with money. Comment: Rich companies are different.

13 Look at the

The first batch of users came from the application market , and then a group of seed users were selected based on their login behavior to contact and maintain them.

14 pocket red envelope

As a third-party red envelope software that connects merchants and users, Pocket Red Envelope did not use traditional promotion channels to acquire its first batch of users. Instead, it tried to invite some video live streaming celebrities such as Kuaishou and Yingke to embed them in short videos and share them with fans as benefits. After testing, we achieved a maximum video playback to registration conversion ratio of 10:1, which also allowed our app to gain more than 10,000 new users on the second day of its launch. The internet celebrity economy is in vogue nowadays. If you are good at utilizing it, it will definitely be a golden opportunity for app promotion!

Comment: This idea is worth learning from.

15 Chinese jewelry

Recommended by WeChat friends circle , users who have the need to buy authentic jewelry online, attracting 1,000+ users. Comment: This feels a bit like micro-business, but it is not easy.

16 Gift Pack

"Youlibao" is a tool application for mobile game players. The promotion method we thought of at the beginning was to invite players from QQ groups to try our products. Unexpectedly, whenever I sent a message in the QQ group, I would be kicked out and failed to attract anyone.

Later, we honestly put the app on mainstream app stores such as Baidu Mobile Assistant and App Store to find seed users. "Gift Packs" can provide players with free Tencent and NetEase mobile game gift packs. When they receive a gift pack, they can recharge 10 or 20 yuan less, which is actually quite attractive to the lower-level mobile game players. Even though it is just on the app store, without any paid promotion , the organic traffic it brings in is still pretty good, enough for us to find a group of seed users.

After the seed users arrive, the question becomes how to listen to their voices. We came up with a solution - to add a small function of "join QQ group with one click" in the application to import players into our QQ group. Half a month later, there were more than 300 people in the group. We finally found a group of seed users who were willing to provide feedback on product issues and help us understand players' ideas.

Comments: The method is written very carefully and you can copy it. Thanks bro!

17 Programmer Inn

The top 1,000 seed users are obtained mainly through the following channels:

1- Own circle of friends:

In the first week, the average user growth rate was around 30, and the main growth came from new users who were brought in by sharing appropriate content in our own circle of friends or specific friend groups. This is when the strongest relationship comes into play. Basically, every time someone follows us, we know who they are and which article they followed us because of. I have seen an article about APP promotion before. The gist of it is that if you promote the same APP three times in different time periods in the circle of friends, then people who are potentially interested in this APP will basically download it to try it out. The same is true for other content promotion. Operational precautions: Only recommend truly high-quality content. For different groups, choose content that people in that group will be interested in, so as to avoid giving people a direct advertising impression and affecting everyone's acceptance of WeChat.

2-After Douban Hot/Category Hot, some of our Douban blog articles began to be included in Douban’s hot recommendations. During those days, the number of followers of Douban personal pages increased by more than 500 people every day. Since we added a WeChat QR code at the end of the article, it also brought a significant increase in WeChat followers. The peaks in the above picture all come from the popular articles at that time. There is always a well-known forum community in your industry, or there is always a place where your target users gather. Go there, showcase your products, and use quality, not quantity, to get a chance to be featured in the headlines. Then you will find that users are gathering around you very quickly.

3- WeChat’s self-propagation effect. As a new social tool at the time, the reading rate of WeChat public accounts could basically reach about 20%, and a forwarding rate of 1% was considered normal. Good content can even achieve around 5% forwarding. This was our third main source of users at the time - the first batch of users forwarded the content after seeing good content, thus attracting new users. However, this effect is gradually decreasing so far. At present, if a WeChat public account can achieve a 10% opening rate, it is considered very good, and a 0.2% forwarding rate is also normal. Therefore, the growth effect brought about by self-propagation through WeChat will be slower.

However, no matter which channel, the key is the content itself: it meets the needs of the target user group and can solve a problem they care about. And they can use the language they are accustomed to so that people can understand. Such content is bound to be widely disseminated.

As mentioned at the beginning of the article, the reason why it has been circulated so widely is not because it seems to help start-up projects solve the most difficult cold start problem?

Comment: This brother wrote very detailed and worth learning.

18 Wow House Decoration

Through offline event promotion and online posting promotion, there were about a hundred users. Comment: I have also posted on the forum to attract the first batch of users.

19 Close

Seed users obtained through one’s existing circles and people around him. Comment: The first batch of users of my public account were also obtained through friends and address books. It was a bit difficult, but the first batch of users were still good.

20 Goose Riding Igola

Through early self-media and word-of-mouth influence, we established multiple WeChat user groups to guide users to download. Comment: Directing traffic through WeChat groups is a very good technique.

2.1 billion meters of high-quality products

The first batch of users were attracted by sharing QR codes on WeChat Moments and QQ Space, as well as by friends and classmates.

22 Sloth Village

Recommend and forward through friends in circle of friends.

23 Shuangge English

Shuangge English attracted 5,000 seed users before its launch, mainly through the following channels:

1. Establish contact with the leader of the English Douban group. If you have a good relationship with them, you can directly pin the QQ group number to the top of the group. Generally, you will pay a small fee to have the group number pinned to the top for promotion.

2. Post soft articles on various English-themed forums, telling the story of our entrepreneurial journey of making English apps. This method will not be deleted and the interaction rate is high, attracting many seed users. 3. Participate in various industry gatherings and strive for opportunities to talk about your own products. You will also gain users through conference dissemination.

4. Get in touch with the English QQ group owners and post advertisements on the bulletin board

5. Participate in various English corners, establish connections with those who really want to learn English well, and slowly convert them into seed users. These people are very accurate, understand English learning very well, and can provide a lot of product feedback and suggestions.

6. Post soft articles on Zhihu. There are a lot of people following the English topic on Zhihu. At that time, I integrated an English learning post with Shuangge English to attract seed users. It received more than 3,000 likes and the effect was very good.

7. Open Toutiao and Sohu self-media accounts before the product is launched, and attract attention and seed users by exposing the brand through content release

8. Post soft articles in the English section of forums such as Tianya to convert them into seed users. At that time, we attracted more than 5,000 seed users through the above methods. After attracting them, we added them to QQ groups and WeChat groups to maintain and establish friendships. These users put forward many effective suggestions for the products, and I am still in touch with many of them. Thank you to these friends.

Comment: The above 8 methods can attract 5,000 seed users. This is good. You can learn from them.

24 days of news

The first batch of users were attracted through traffic from the app store. Comment: Those who can now attract users from app stores have probably laid out a lot of app store channels.

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The author of this article @李建华 is compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!