These days, Kris Wu is the spokesperson for Honor,

Song Zhongji endorses vivo, C Ronaldo endorses Nubia,

Wu Xiubo endorses Redmi, Jay Chou endorses Magotan,

Jing Boran endorses Airbnb, Kiko Mizuhara endorses Meilishuo

. . .

This is not surprising.

What's strange is that Kobe Bryant endorsed it after he retired.

The first ad was

Are you hungry?

It seems that our Black Mamba

I'm really hungry!

Step one: The more you try to hide something, the more obvious it becomes; have you ever seen takeout food served at 4 a.m.?

A few days ago, many netizens said that they saw the video of Kobe Bryant in the elevator. In the 5-second video, Kobe only asked " You Hungry? " Although no brand was revealed in the video, everyone still speculated that Kobe might endorse Ele.me.

This is probably the first step of Ele.me's attempt to cover up its true intentions. Then, the news broke out from Ele.me's internal employees. It seems that the two winning magic weapons in the public relations industry: the boss's internal email and the employee's statement of revelations have been used to perfection:

Therefore, the doubts that netizens had after the 5-second advertisement became more and more obvious under the guidance of some people with ulterior motives;

Ele.me, the first step was completed successfully.

Of course, it may be that people feel imperfect.

So the suspense was left and the live broadcast started if there was any disagreement;

Step 2: The truth comes out: Wang Zulan holds hands with Kobe Bryant

It has been revealed in the live broadcast that this is the time to make a big fuss; so the topic of "Ace CP" was released; but are the styles of @科比 (科逼) and @王祖蓝 (王祖蓝) really suitable for being a CP?

After whetting everyone's appetite, Ele.me CEO Zhang Xuhao recently officially announced that Kobe will become the company's brand spokesperson and will jointly endorse it with Wang Zulan. The first Ele.me TV commercial "Table Tennis" starring the two has also been launched.

sweat! Could it be that Wang Zulan’s unique secret is laziness?

The style does seem a bit inconsistent, doesn't it?

Could it be that Wang Zulan was doing the sleeping fist?

Use stillness to control braking;

Kobe Bryant can't even play basketball when he's hungry.

All right! Forgive me this is ping pong;

It seems he is really hungry!

After Kobe suffered his first defeat, Wang Zulan’s unique secret recipe finally came out: Ele.me, free shipping with one click!

Well, this is the first time that Feng Shao knows that table tennis actually needs to be spiked.

And Kobe naturally couldn't help but roar!

The short film mainly demonstrates the product function through the plot that Kobe regains his strength because Wang Zulan orders food for him. Kobe does not show his basketball skills in the film, but instead shows off his table tennis smash, which may bring a different kind of surprise to Kobe's fans.

Step 3: Putting the wrong thing on someone else’s head; Kobe’s spirit = Ele.me’s spirit

Obviously, Ele.me did not miss the 4 a.m. joke.

#Kobe endorses Ele.me# He, Kobe, has seen every Los Angeles at 4 a.m. and created a miracle of 81 points in a single game; it, "Ele.me", has delivered takeout at 4 a.m., and 8 years of hard work have made it a takeout legend. How many times have you stayed up late, opened "Ele.me" to order a meal, and continued to work until dawn. spell! It is the driving force of success. Kobe and Ele.me will fight with you. Come on!

#Kobe endorses Ele.me# 4 a.m. symbolizes diligence; 81 points means breakthrough; 30,000 points represents transcendence... Every number on Kobe's body reflects his fighting spirit. Our hungry knights are also using their actions in their ordinary positions to make Kobe's fighting spirit integrate into their bones. Every hardworking hungry knight is the MVP of the takeaway industry.

According to Zhang Xuhao, CEO of Ele.me, the reason for seeking Kobe as the spokesperson is that 2016 is a big year for sports, with the European Cup and the Olympic Games being held successively in this year. Ele.me hopes to incorporate more fighting spirit into the brand.

On the other hand, Kobe's fans can also reach the audience that Wang Zulan failed to reach before.

Step 4: Topic diversion; grafting Kobe's personal attention

Ele.me’s Baidu Index growth also almost reached 100%, directly from a benchmark of 30,000 to a level of 60,000.

Ele.me has also gained a lot of attention on Weibo, with nearly 40,000 discussions, and the number of fans is really embarrassing.

Perhaps the only benefit is that I helped #hungry# push its readership to 200 million; please forgive me, the number of fans is less than 250.

Step 5: H5 surroundings; shoot at the slightest disagreement (challenge)

#Ele.mechallengeKobe81points# This summer's super popular H5 mini game ! Challenge @KobeBryant and swipe until your hands are tired!

Step 6. Surprise: Black Mamba Kobe is indeed hungry

It turns out that Black Mamba accepted the endorsement of Ele.me because it was short of money for milk powder; is he really hungry?

It’s a pity that users’ focus is not on the fact that Black Mamba has a third daughter. . .