praise! What were those articles with over 100,000 likes in 2017 about?

Liking is a silent expression.

On the WeChat public platform , 100,000 views are common, but 100,000 likes are rare . However, compared to the past, we may have found that there are more and more articles with over 100,000 likes recently (they are all from other people anyway).

That’s right, taking November just past as an example, there were many phenomenal hot articles on WeChat . According to the 490,000 WeChat public accounts that Xinbang monitors on a daily basis, there are three articles with more than 100,000 likes. Among them, two are related to the "Jiang Ge case" that was heard in Japan today:

"She Kan"'s "Jiang Ge, you died for Liu Xin for 100 days, she bought a new bag and dyed her hair new"

" Mimeng "'s "Liu Xin and Jiang Ge case: The law can punish the murderer, but who will punish humanity? 》

If an article with over 100,000 readers still has interference from clickbait titles , then an article with 100,000 likes more or less represents the overall level of content creation and the public's aesthetic preferences .

Which posts got 100,000 likes in 2017? What exactly was written? From which numbers? Xinbang took the time to sort it out for you today.

48 popular articles with 100,000 likes

From 32 public accounts

Do you remember the “Just now” from Xinhua News Agency?

This summer, the news that "Saudi Crown Prince was deposed" not only verified once again that the shorter the news, the bigger the matter, but also completely made the editor of "Xinhua News Agency" popular in the comment section.

Corresponding to this is the magical self-media account "Ye Ting". On September 2, on the occasion of its second anniversary of its launch, it won 100,000 likes with an article titled "【Ye Ting】The Road is Too Long".

According to the 490,000 WeChat public accounts that Xinbang monitors on a daily basis, there have been at least 58 viral articles with over 100,000 likes since 2017 , 10 of which have been deleted by the platform or publisher.

In other words, there are currently 48 articles with 100,000 likes that are still visible, of which 22 are marked as "original" .

It is important to note that the data collected here is subject to a more stringent restriction: after the article is published, the number of likes must reach 5w+ within three days, and the number of likes must exceed 10w+ thereafter .

Literally, it can be understood that the speed of dissemination of these hot articles is extremely explosive, rather than the 100,000+ likes accumulated slowly. According to this requirement, some articles with over 100,000 likes were actually excluded, such as the article "The Idiot King Nima" recently pushed by "Rock and Roll".

Those that meet the requirements and still have 100,000 likes come from 32 different WeChat public accounts.

Drawing/Revision

"People's Daily" and "Feng Webmaster's Home" took the top spot with 4 articles that received 100,000 likes, becoming the public accounts with the most articles with 100,000 likes. "Visual Diary" and "Mimeng" are tied for second place.

"Ye Ting", which usually only pushes out one message a day, has 100,000 likes, and is on par with "Xinhua News Agency", which has almost "unlimited firing rights" every day.

It is not difficult to find that with the deepening of content entrepreneurship , traditional institutional media and emerging KOLs are equally capable of disseminating and attracting likes on new media . To some extent, self-media, as a new force, has greater influence.

48 popular articles with 100,000 likes

What exactly was written?

What was the article with 100,000 likes in 2017 about? One picture will make it clear.

Drawing/Revision

Improved overall content quality

Emotional transmission is still the mainstream of 100,000 likes

Last year, Xinbang tweeted "What were those articles with over 100,000 likes last year about?" to record the articles with over 100,000 likes in the WeChat ecosystem in 2015.

In 2015, we counted at least 17 articles on WeChat that received over 100,000 likes.

Compared with this year, not only is the quantity much less, but the quality is also incomparable. At that time, articles with 100,000 likes usually consisted of three types of content: funny jokes, emotional chicken soup and sensational anecdotes .

For example, "Once the video was released, it made millions of people laugh to death! 》《Precursors and prevention of cerebral infarction and myocardial infarction! ! Just one short article, worth millions! 》…Just looking at the title is quite eye-catching.

Compared with these contents, unlike the funny jokes and sensational anecdotes that dominated the articles with 100,000 likes two years ago, nowadays, whether it is the central media that controls the exclusive first-release rights of news, or the self-media that is good at riding on hot topics and stirring emotions, the overall quality of the contents with 100,000 likes produced has greatly improved, and there is basically no place for marketing content that relies on patchwork.

However, combining hot topics, expressing opinions and conveying emotions clearly are still the mainstream of the 100,000 likes.

For example, "Feng Stationmaster's Home" published "Today's Focus: THAAD is approaching!" during the sensitive period of THAAD deployment in South Korea. China, strike hard, shows China's bottom line! Expel Lotte and severely punish South Korea! 》; "Yi Zhongtian"'s article closely following the current hot topics shouting "How can a man of blood be guilty?"...

Then there is "Don't! " written by Mi Meng, whose title makes you feel like you can hear a scream. Again! advise! I! born! two! fetal! it’s done! ”; and the often positive “Visual Magazine” recently launched a rare article titled “Huang Shufen, as you wished, the person who was seriously injured was finally killed by you! 》……

Of course, there is also the release of positive energy emotions such as "there is always a force that makes people cry."

For example, from "Beiyang Home" there is an article titled "A rural boy from Hebei Province scored 684 points and was pre-admitted to Tsinghua University. His story moved China and is worth reading for everyone." Amid the clamor that it is difficult for children from poor families to become successful, such stories are more likely to be liked and spread.

Another example is the famous 50 million+ hit article "Thank You for Loving Me", and the article reprinted by Phoenix Finance about China's "Father of the Sky Eye" Nan Rendong: "He gave up 300 times the salary and returned to China to create the "Sky Eye" that shocked the world, but he closed his eyes forever..."

In contrast, the People's Daily relied on "Breaking News! The Indian army withdrew! 》 can win 100,000 likes with just one short message. At a time when the truth is not enough and institutional media control the release of breaking news, speaking for circles and appealing to empathy seem to be the only outlet for explosive self-media articles.

Compared with the popular articles, behind the 100,000 likes, there are not only the secrets of content entrepreneurship , but also the public aesthetic tastes of this era.

In addition to these 48 articles with 100,000 likes, Xinbang will also conduct a more detailed and in-depth analysis of the explosive articles based on its long-term observation of the new media industry and its own data capabilities.

The author of this article @新榜 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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