8 golden marketing ideas, all in use!

In this age of scarce attention, it is not easy to carry out a phenomenal marketing campaign. The author of this article lists 8 golden marketing ideas, hoping to inspire you to create unique marketing campaigns that will have a huge sensation, resonate with people, and ultimately become a part of your customers’ lives.

Myths are the dreams of the people.

Dreams are personal myths.
——"A Thousand Faces of the Hero"

Ever wondered how companies like Apple or Nike became world icons?

Or how they create a loyal following?

Their success seems almost miraculous.

But believe me, their success can be replicated!

Here are 8 marketing ideas that can inspire you to create unique marketing campaigns that generate huge buzz, resonate with people, and ultimately become a part of your customers’ lives.

Marketing idea #1: Place your product in an unexpected marketing channel

Did you know that M&M was originally supposed to appear in the movie ET?

However, for unknown reasons, Mars Foods refused.

Then Spielberg approached Reese’s Pieces, which jumped at the opportunity and their product became the stuff of marketing legend.

If your startup has a physical product, consider promoting it in unexpected places.

Maybe you know a band that is very successful in a certain city and they made a pop music video that is very popular on the Internet.

Why not ask them if you can include your product in their video?

This is a great way to introduce your product to different audiences.

And the rewards are high.

Marketing idea 2: Use humor

Recently a friend recommended to me the commercials for the American men’s grooming brand Old Spice, it was so entertaining!

Millions of people think so too.

Whether it was a captain with a wife who wanted to kiss himself on the lips more than usual, or Old Spice actor Isaiah Mustafa telling girls that their men could smell like him, these ads were a hit.

How to come up with great business ideas?

You can look at the funniest news of the year or the funniest ads of the year, or pay attention to talk shows and foreign stand-up comedy - the key is to pay attention to what's popular.

One of the main functions of platforms like Kuaishou and Douyin is that they can reduce the cost of creating viral ads.

All you need is a recording device and simple editing software and you’ll be in business!

By the way, you don’t always need to have original ideas, and sometimes you can modify your current idea to fit a product or service.

However, it should be noted that humor and memes should be used within limits, think of Durex.

Marketing idea 3: Create a memorable promotion

When Lance Armstrong was diagnosed with cancer in the 1990s, he founded the Livestrong Foundation to raise money for cancer treatment.

To support the foundation, he began selling the now-ubiquitous yellow wristbands.

Why does this idea work so well?

The idea is so popular because buying the wristband supports a great cause and is pretty cheap and easy to wear.

The wristband also taps into the deep human desire to belong.

People who wear these wristbands will feel proud of the cause they all support when they see others wearing the same wristband.

Clothing is probably one of the most popular viral marketing methods.

The red scarf in childhood, the Youth League badge in middle school, and the red ribbon, including the vigorous yellow vest movement in France...

This is so because people like to express themselves and like to stand out.

So if you have a unique t-shirt with unique text on it, people will rush to buy it.

Once people start wearing your t-shirts or hats, they become walking advertisements for you!

For example, I remember that for a while, many foreigners wore Meituan Waimai jackets, and dozens of domestic and foreign media reported on it and provided free publicity. The reason is that many foreign friends saw many people in China wearing it and thought it was a trendy brand.

Marketing idea 4: Communicate with customers in unexpected ways

SF Express’s own aircraft is definitely a great case study and continues to amaze me.

This is such a genius way of advertising!

When I first saw the plane with the SF Express logo, I knew that if I wanted to choose fast and safe express delivery, there was no other choice but it.

I also excitedly told many of my friends and did some free advertising.

If you want to create a clever and unexpected way to communicate with your customers, try to think about incorporating something eye-catching and engaging.

For example, the Little Raccoon Water Margin cards that I loved crazily when I was a kid.

In order to collect various cards, I ate instant noodles for several months.

If I got a special card that was very rare at the time, I would show it off to my classmates, and unknowingly it became popular in the surrounding classes and even the school.

If you were there at the time, you would definitely be caught up in this trend.

Maybe you don't have the money to make these things. Then you can adopt a unique way of doing things. For example, the unique headgear in "Baozou Da Shijian", Teacher Luo Xiang's Zhang San, etc.

Then focus on providing useful and targeted information to your readers.

Marketing idea #5: Keep it simple

Sometimes the best ideas are simple, like the Nike logo.

The little check mark was designed in 1971 and today, people all over the world recognize it.

Another example of a search engine that succeeded because of its simplicity is the Google search engine.

When Page and Brin started the company, their idea was to have a homepage with nothing on it other than a search box.

Because the homepages of other search engines were a mess (even the former leader Yahoo), this quickly attracted people's attention.

In fact, there is such a story. In the early days, a Google user recorded the number of design elements on the homepage every day. If the number was too high, he would email the company to complain.

No matter how complex the products and services you offer, you can make them simple.

Marketing idea #6: Use the media your potential customers are using

The partnership with MySpace helped the movie High School Musical get the attention and buzz it needed.

This strategy was correct because many high school students at the time were spending time on MySpace.

Do you know where your customers spend most of their time?

Is it on TikTok?

Or go to the cinema?

If you don’t know where your customers are spending their time, here are some easy ways to find out:

• Ask your target customers – Pick up the phone and call some friends or family members who you think might be interested in your product.
• Do a survey - there are tools like Questionnaire or Questionnaire that you can easily do online.
• Research - You can contact an offline organization or use an online platform. The online tool I use most often now is 5118, which is also combined with Baidu Index.

Marketing idea #7: Come up with a sustainable slogan

Coming up with a good slogan is hard.

Slogans like Nike’s “Just do it” and Apple’s “Think different” have become sensational catchphrases.

If you're interested, you can also check out a 1984 ad from the hamburger company Wendy's - "Where's the Beef?"

It was so popular that both candidates used it to attack each other in the 1984 presidential election.

A good slogan is like a sharp knife and a bullet.

So, what makes a good slogan?

A good slogan is more than a pithy phrase, motto, elevator speech, or mission statement summed up in a few words or a sentence.

It can show your clients where you stand in the industry.

Your slogan is to communicate your value to the world, you have to be accurate and fast!

At the same time, you must understand that slogans alone cannot continue to attract attention. You must also creatively convey your value.

Think Nike's high-tech (everything is ready for you), Apple's innovative products (truly different), Wendy's beefy burgers.

Marketing idea #8: Use tools creatively to spread your message

Do you remember the little tail “from iphonexxx” that you left when you sent messages on Weibo and WeChat using your iPhone?

This is free advertising space.

It also made many people realize that Apple phones can make them different, even if it's just in a small way.

Another case is Li Jiaqi.

Try out women's lipsticks on your own lips. According to him, if he, a man, looks good with it on, then wouldn't women look even better?

How can you let your customers know what differentiates you from your competitors? Like how Mr. Luo Xiang used simple stories to explain complex articles, or like how Instagram allowed users to share their photos on almost all social media tools in the early days...

Myths are created by humans.

And mythology also created humans.

Tools are just tools, and people can use them creatively.

Of course, generally speaking, it is not possible to create a loyal following for a product based on just one factor.

Or make a company a global hot commodity.

Many times, you need to combine the above factors and string them together.

But this is a good checklist, and if you have any other ideas for helping startups gain attention and popularity, please let me know in the comments or PM.

Author: Panda Li

Source: Panda Lee