How to write a copy that takes advantage of New Year’s Day?

How to write a copy that leverages the situation? Look first, search again, and write last.

First find the keywords for New Year’s Day, such as New Year’s Day, 2019, New Year’s Eve, etc. and combine them with brand elements.

Recommended reading:

1. We have written the 2019 New Year's Day copy for you!

2. I have written 20 New Year’s Day messages for you!

3. How to write the New Year’s Day copy in 2019?

Recommended WeChat account: Operation Uncle (operation and promotion copywriting WeChat account)

1. Car

Copywriting: A new beginning, a new journey .

Time can be used to divide a road or scenery into two. There are already tire marks on the road of 2017, but the road of 2018 is unknown.

2. Skin care products

Copywriting: New year, new look.

A simple comparison can also be made. Compare the time between 2017 and 2018, and then compare the external complexion.

3. Condoms

Copywriting: Happy New Year.

You can make a couplet. Write a couplet based on the characteristics of the condom or the scenario in which it is used, and then the horizontal banner will be "Happy New Year", with the emphasis on the word "Happy". Here we can also briefly review the New Year’s Day copywriting of Durex and Jissbon .

Durex: From 2016 to 2017, tonight, you are the man who has lasted the longest.

Jissbon: The first mission of the new year has been unlocked. Are you ready to go?

4. Financial management

Copywriter: I have a wish, I hope everyone will be obsessed with learning and making money in 2018.

There is another direction. Every year we set a small goal, such as earning 80,000 this year. Then, we can start from the perspective of helping to achieve New Year’s goals faster.

5. Mobile Phone

People are used to comparing a year to electricity. The electricity level in 2017 is less than 1%, and starting tomorrow it will be 100%. At this time, the mobile phone brand can make a GIF, a dynamic picture of the battery level instantly going from zero to full, to promote the flash charging function.

6. Shampoo

Copywriting: I wish you a smooth new year from beginning to end.

Copywriting: I wish you a prosperous family, a successful career, and smooth hair in the new year.

In addition to starting from the "straight", you can also look for connection points from the "head". For example, my friend Shancha wrote: It’s better to start from the beginning than to start over.

7. Express delivery

Copywriter: Hello, your 2018 is here.

We all have this feeling that time flies and the New Year is coming again in the blink of an eye. Use the feature of "fast" and associate it with express delivery.

8. Sanitary napkins

Copywriting: I wish you a prosperous new year.

Place two sanitary napkins under or next to the word "Honghong". The final effect is that the two words "red" disappear, thus highlighting the absorption effect of the sanitary napkin.

9. Snacks

Copywriter: Friends, let’s chat more in the New Year~

Friends and family can get together, talk and laugh, and then eat melon seeds, dried fruits, passion fruit, pistachios, etc.

10. Exercise

Copywriting: Let last year’s body keep up with the New Year’s pace.

Maybe I am running against time, and then the fat me is left behind by 2018. Or it could be a GIF, where you cross the line in 2018 and transform from a fat self to a strong and muscular body.

11. Alcohol

Copywriting: Let go of all the worries of last year, and you will have a happy new year.

As the saying goes, I can't help but express myself, so I will explain it here based on my own understanding. Maybe it’s because of a bottle of wine that you can slowly talk about your worries and your mood will gradually become happier.

12. Fresh food

Copywriting: New Year brings freshness.

You can use fresh food to form the word 2018, and then this "2018" can dance and look very energetic.

13. Dog food

Copywriting: Eat something good and have a happy Year of the Dog.

You can use 2018 and dog as the main elements, and then put a bowl of dog food next to the dog, and the dog will look very happy.

14. Reading App

Copywriter: Warm 2017, knowledge 2018.

Reading is about reviewing what you have learned and learning new things, and treating every year as a book. Summarize 2017 and understand the new 2018.

15. Bedding

Copywriting: Sleep till next year.

Take advantage of the year from 2017.12.31 to 2018.1.1 and use its long duration to highlight the features and functions of the product. For example, the durability of Durex mentioned above, and the comfort of the bedding here.

To sum up. Yuandan literally means the first day of the new year. So its keywords are New Year, beginning, first day and the number 2018. Think about it, what are the daily actions in the New Year? Such as blessings. Then, the copy will mainly revolve around newness and blessings.

The author of this article @震惊文案 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century