These 273 PR and marketing campaign tools in 2017 helped me turn from a novice into a planning expert in seconds
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As a PR person who deals with offline events all day long, I often hear my peers asking about various details of event planning and execution... It's a bit troublesome to answer each time, so I might as well sort them out all at once. The implementation of an offline event idea can be roughly divided into two stages: procurement and marketing. The procurement stage is mainly about "purchasing goods", including plans, venues, designs, personnel, materials, and making preparations for various activities; while the marketing stage is mainly about "selling" your own activities, selling them to KOLs, customers, and audiences, so that more people know about this event. The editor started collecting in July last year and spent half a year to compile a total of 273 activity tools. Yige 's full-case procurement is mainly divided into three categories according to the type of activity: commercial activities, gatherings and team building, and exhibitions. On these platforms, you can find one-stop event planning and execution service providers. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : After the activity plan is formulated, procurement of each link needs to be carried out. Venue booking: Search for venues that meet your needs based on different activity types, number of people, scenes, and budgets, such as stadiums, hotels, shopping malls, creative parks, private spaces, etc., and compare prices and make reservations. 【Huitang】Online conference resource procurement platform 【Huixiaoer】Online conference resource booking platform 【Hotel Brother】Venue search, price comparison and booking platform 【Qunar Venue】Venue query and booking platform 【Baichanghui】Short-term rental market for unique venues 【Taohuichang】Venue supply service platform 【Yunspace】Commercial space service platform 【Qujuhui】Venue resource and event hosting service platform 【Venue.com】Event venue B2B e-commerce platform 【Conference Worry-free Network】Vertical conference venue booking platform 【51 Conference Network】Focus on conference room search and booking services 【Qu Sports】Sports venue booking service 【Dongwang】Online domestic sports venue booking platform 【Jinhu Sports】C2B+O2O full sports booking platform design and construction mainly refers to the design and construction of LED, lighting and sound equipment, stage, booth exhibition hall, theme installations, etc. [Convention and Exhibition City Construction Network] O2O exhibition project resource integration platform [Yiluzhan] Exhibition decoration design and construction O2O platform [Exhibition Master] Exhibition display design and construction service platform [Zhanku.com Exhibition Decoration Platform] Exhibition industry chain e-commerce platform Exhibition decoration channel [Exhibition Xiaoer] Exhibition special decoration O2O Internet platform [Kuaizhantianxia] 3D model material sharing and exchange platform [China Exhibition Decoration Network] Booth design and construction O2O e-commerce platform [Dongfangshejie] Exhibition industry comprehensive platform [Luban Construction] Exhibition decoration self-construction system [Exhibition Decoration Easy] Exhibition decoration industry resource sharing and collaboration platform [Construction Brother] Conference construction direct procurement platform [ Zhubajie.com Booth Construction] Comprehensive outsourcing service platform Human resources The human resources of human resources activities include not only part-time staff for on-site reception, translation, and security, but also hosts, emcees, speakers, and models. On-site personnel [will find people] [China Exhibition Talent Network] [Yilan Exhibition Talent Network] [Kanzhun Advertising, Public Relations and Exhibitions] [New Graduates Network Exhibition Recruitment] [Meeting Service Shorthand] [Exhibition Bang On-site Professionals] [58.com Etiquette Model] [Ganji.com Etiquette Model] [Zhubajie.com Etiquette Model] Guest Speakers [Bandenghui Finds Guests] [Activist Speech Agency] Performing Arts Resources [Performing Arts Bar] [Zhubajie.com Host Performing Arts] Service Outsourcing If the project is short of personnel, you can outsource graphic design, video production, copywriting, event promotion and other businesses through the following platforms. 【Zhubajie.com】Enterprise marketing outsourcing service platform 【Time Fortune】Witkey online part-time platform 【Task China】Task outsourcing platform 【Yipinke】Innovative creative design service crowdsourcing platform 【Chuangyi.com】Creative service product e-commerce item procurement When purchasing event props, gifts, and materials, you can purchase in bulk online in one stop. Items and gifts [Tmall Enterprise Purchase] [JD Enterprise Purchase] [ Suning Enterprise Channel] [ Gome Online Enterprise Purchase] [ NetEase Yanxuan Enterprise Purchase] Event materials [Advertisement Nation] Advertising material production O2O platform [Yunyin] Internet printing and design service platform [Giraffe Network] Internet + printing customization service platform [Alibaba event materials] Global procurement wholesale platform Procurement execution mainly involves the above six links. You can also reply "welfare" in the background of Yiwen.com official account to receive 50 marketing event planning plans of brands such as Porsche, Tencent, and Agile for reference. When it comes to the marketing execution stage, the main focus is on reaching participants directly and expanding the popularity of the event. Comprehensive event preview platforms and ticketing websites for event distribution have large traffic . However, segmented activity platforms such as commercial performances, parent-child activities, and sports events can reach more targeted users directly. The publishing channels can be selected comprehensively based on the audience of the event. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Marketing tools An event, from publication, registration, notification, sign-in, to statistics, can be integrated and managed through event marketing solutions to improve the organizational efficiency of the event organizer. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Regarding communication, reply “welfare” in the background of Yiwen.com’s official account to receive 50 essential public relations, communication and digital marketing plans from top agencies such as BlueFocus and Ogilvy. 【Weibo.com】Social media advertising platform 【Yun Zimei】First-hand media resource trading platform 【Media Box】Internet marketing resource service trading platform 【360 Media Network】All-media trading platform 【New Media Mine】Brand communication new media resource trading platform 【Tao A Network】Third-party advertising trading platform 【Hongjiao.com】 Self-media marketing service provider 【Lingku】Social self-media advertising platform 【Xunhaobao】Self-media advertising 【Advertisement Buy and Sell Network】Advertising resource trading platform 【Sandaha】Internet promotion service trading platform 【Xinbang Advertising】 Content entrepreneurship service platform Manuscript delivery mainly refers to the targeted delivery of press releases. The delivery of this type of media overlaps with advertising delivery and can be used in combination. [Star Media] Media service platform [Soft Article Street] Internet news marketing service platform [Cloud Self-media Soft Article Release] Soft Article Marketing Promotion Platform [Soft Article Communication] Small and Medium Enterprise Marketing Promotion Media Platform On-site interaction General marketing tools will also have on-site interaction functions, but there are also tools that focus on on-site interaction at events. Making good use of the tools will improve the scene experience of the event. In addition, online live broadcasts of events can now achieve simultaneous online and offline linkage to maximize the event effect. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Users may think that one or two recommendations are enough for each link, but in this "decentralized" era, whether it is big and comprehensive or small and beautiful, they should have the opportunity to become the focus. We have compiled nearly 300 tools at once, so there are bound to be errors and omissions. You are welcome to leave comments to correct errors or recommend your favorite tools. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @陈淑华 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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