up to date! Traffic rankings of 39 popular information flow platforms!

The December data of major popular information flow platforms are freshly released~~, let’s take a look with Qinggua editor

In this issue of the information flow platform traffic list, the platform categories are still social , information, browser , video, short video / live broadcast , Q&A, tools ... a total of 7 categories and 39 platform data.

Want to know the traffic of these platforms we are targeting? Let’s take a look at the data performance of various information flow platforms last month with Ai Qijun:

▼ Overall Ranking

From the overall list, we can see that in December, the overall trend of major platforms performed well in terms of monthly active users, daily active users, or total effective time, especially for social and short video apps, whose activity increased significantly compared to before.

▼ Monthly Activity Top Ranking

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Judging from the monthly active list, WeChat and QQ are still in a dominant position, Qutoutiao is still growing at a high rate, and Maimai is a dark horse , a social APP positioned in the workplace circle. Although the current user base is small, according to Aiqijun's observation, the quality of users of this APP is relatively high, and its development prospects cannot be underestimated.

UC Headlines performed weakly. Compared with search, UC's information flow business development has to be said to be really low-key. Since Jack Ma has acquired UC, why not make use of its mobile advantages to give it good play?

▼ Daily activity TOP list

▼ Top three daily activity growth rates

▼ The top three daily activity declines

▼ Monthly total effective time TOP list

▼ The top three increases in effective duration

▼ The top three reductions in effective duration

Qutoutiao, Douyin, and Neihan Duanzi are still maintaining a strong momentum, with daily and monthly active users growing for several consecutive months, and user activity is also increasing. It has to be said that social and entertainment platforms will occupy the majority of mobile APP traffic.

▼ Top Male Users

▼Top list of female users

The above two tables are the top lists of male and female users. If the products delivered in the information flow have a clear gender tendency, you can refer to the male-female ratio of the APP for targeted delivery.

▼ Top list under 24 years old

▼ 24-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

Age is also one of the factors to consider when choosing information flow channels , and can also be used as a reference for delivery optimization. According to the focus of the age group on the platform, targeted targeting methods and creative optimization can be set.

The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century