The secret to increasing followers through short video operations!

We found on the short video platform that there are too many short video bloggers in various fields, and they have gradually formed a head effect. That is, there must be an extremely popular account in each vertical category, which plays a leading role, and its position is becoming more and more unshakable.

Whether it is the science account Akimi Wu that we shared before, or the popular science review account Lao Dad Review, they have become the top short video experts in their respective fields.

So today, we are going to take you to analyze Liu Zhiqiang, the top account in the fishing field on the two major short video platforms, Douyin and Kuaishou.

1. Follow the Shoot

2. Make good use of various camera techniques

3. Characters as the Subject

Based on the camera movement and tracking, we have determined that this is an account whose video content is shot with people as the theme.

However, during the process of Liu Zhiqiang fishing, the video still ensures that the character is the main subject. The benefit of this is that it can help the audience strengthen their memory, from thinking of fishing and then thinking of Liu Zhiqiang, to first thinking of Liu Zhiqiang and then thinking of fishing.

In other words, continuously strengthen fans' memory and increase fans' stickiness and loyalty.

02 Editing method

There is an obvious feature in the editing of Liu Zhiqiang's account, that is, he himself appears at the beginning of almost all videos.

For accounts like this that are mainly oriented towards character images, you can use the following three editing techniques to further standardize the content of the account.

1. Keep a neat beginning

When we look at the homepage of a short video blogger’s account, we can almost always see a concise and clear homepage display.

Either it is in the form of a fixed cover with a title, or it is in the form of revealing characters in different videos and adding titles.

As can be seen in the picture, the content of Liu Zhiqiang's account is displayed in the form of characters, which looks relatively neat.

2. Explain the story background as early as possible

Who am I, where am I, what am I going to do?

Where am I, who is around me, and what are we going to do.

3. Present more valuable content

Objectively speaking, the process of fishing is often time-consuming, so when editing content like this, we must consider the value of the content presented more.

For fishing, knowledge explanation, experience sharing, and results display are relatively important and valuable contents.

If too much worthless content is displayed, it will be harmful rather than beneficial to the completion rate.

After all, the weight mechanism of Douyin is that completing the broadcast is more important than likes and comments.

1. Add a topic

2. Arouse the audience’s curiosity

A video copy with a semi-open attitude can give the audience room for imagination. At the same time, appropriately presenting an introduction to the video content can also arouse the audience's curiosity, which are effective means of increasing the video's completion rate.

Liu Zhiqiang's copywriting model is one that is worth learning from, because he adopts the form of informing the results but not the process.

A specific example is the copywriting on March 30, 2021: "Today's target is crucian carp, but they don't play by my rules!"

3. Question-based copywriting to enhance the atmosphere of the video

4. Give fans a unique title

The advantage of doing this is that it reduces the sense of distance between the host and the audience. Starting with a title, the role relationship at both ends of the video is changed from blogger and audience to friends and friends.

As for this point, not many accounts have implemented it yet.

Looking at the entire Internet, whether it is singer Li Jian calling his fans "listeners" or live-streaming host Viya calling her fans "Viya's women", it can be concluded that changing the title will appear much warmer.

Only by making fans feel that they are taken seriously and valued can the empathy between short video bloggers and their audiences be better deepened.

1. Live streaming

According to the pinned video of "Liu Zhiqiang Fishing Gear", the small account is not only for live broadcast, but also for publishing fishing techniques that have not been broadcast on the main account and are less involved.

In terms of sales performance, as shown in the figure below, we can see that Liu Zhiqiang's fishing gear account had good sales performance on May 15 and 16, 2021, reaching 500,000 and 320,000 respectively.

2. Open product showcase

In addition, the window also introduces products from other stores, such as self-heating rice, other brands of fishing rods, etc.

But whether it is the goods in one's own store or in other people's stores, most of them are still vertically related to the fishing field, and other types of goods are still in the minority.

Another point is that most of the products sold in their own stores are low-priced bait products, which is in line with the characteristics of the Douyin platform that consumers are more willing to consume for low prices and practicality.

At this stage, it is more appropriate for small and medium-sized accounts to sell products with low customer unit prices.

Conclusion

Liu Zhiqiang's account is a typical vertical field account. Through a series of thoughtful operation methods, it finally embarked on a good path of monetization with its huge number of fans.

Accounts in vertical fields often pay more attention to the details of the account before thinking about the content, such as the use of copywriting topics and the design of fan names to change the relationship between the two ends of the account.

At a time when content homogeneity is quite serious, even if the operating methods are only slightly different, the level of personalization of the account can be greatly improved to gain the love of more fans.

Author: Internet Celebrity Headlines

Source: Internet celebrity headlines, founder: Dawei