Let’s talk about event operation today. Event operation plays a very important role in the operation system, because basically as long as it is an Internet company, it will hold events, whether online or offline . So there is quite a lot of content in the activity section, come and take a look at it together.

I mainly divide the activities into two parts:

1. Creativity

How to come up with a good idea?

It is broken down into the following steps:

1. Collection

Always remember, when you want to innovate, first look at what is already in the market? Summarize existing ideas, learn comprehensively, and then innovate.

Many people think they are the smartest in the world, so they want to innovate right away, thinking they have come up with an idea that no one has ever thought of before. But what is the result? I searched on Baidu and found that someone had come up with this idea many years ago.

You don’t even know what’s on the market? How dare you say that the ideas you come up with are innovative?

Let’s first collect the basic gameplay of Internet products:

Lottery, competition, sign-in, subsidy, voting, test

#lottery#

Principle: Probability and luck

Why users are willing to participate: low participation cost, high returns once winning the jackpot

Common forms of lottery games:

#Guess#

Principle: Use your brain

Why users are willing to participate: low participation cost, stronger sense of participation, and taking advantage of user curiosity

Common forms of lottery games:

#Sign in#

Principle: Material incentives and gradually developed user habits

Why users are willing to participate: initially for the prizes, then to slowly develop a habit, and finally for the sense of accomplishment of completing a task.

Common forms of lottery games:

#subsidy#

Principle: Adjust user demand by lowering prices and gradually develop user habits

Why users are willing to participate: for rewards, to save money

Common forms of lottery games:

#vote#

Principle: Utilize some of the participants’ specialties and personal influence

Why users are willing to participate: Sense of honor, people want to compete in things they are good at

Common forms of lottery games:

#test#

Principle: People have an innate desire to understand themselves and others better.

Why users are willing to participate: I want to know what I am like? I wonder what other people are like? I want to know how I relate to other people?

Common forms of lottery games:

2. Apply

3. Adaptation

Adaptation method:

① Two basic gameplay superposition

②Extract certain elements from the basic gameplay and replace them

③ Combine gameplay with current hot topics

④Associate gameplay with important people or things

How to collect gameplay?

① Keep a close eye on the activities of competitors and peers

② Pay attention to the activities of first-tier Internet companies or companies famous for their innovative activities

③ Collect all the activities spread in the circle of friends

④Use search

4. Selection

2. Landing

Implementation process:

Planning, project establishment, implementation and evaluation

1. Planning:

1. Determine your goals

2. Determine the time

3. Determine the gameplay

4. Decide on the theme

5. Select the form

6. Inventory of resources

7. Evaluate your budget

2. Project establishment:

1. Planning

2. Project review

3. Expenses approval

3. Execution:

1. Communication needs

2. Material preparation

3. Execution schedule

4. Activity Development

5. Activity test

6. Go Online

7. Promotion

4. Evaluation:

1. PDCA management

2. Evaluate the effect

3. Generate a report

4. Others

The author of this article @张木匠 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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