How do these Werewolf Killing APPs build channels and quickly acquire users?

In addition to short videos , Werewolf was also a hot topic on the Internet in 2017. As for how popular Werewolf is, you can see the shadow of Werewolf on live streaming platforms , online variety shows, and TV shows. There are 600 Werewolf apps listed on APP Annie, and this is not a complete statistics.

Just last month, Miwei Media released its first APP – Dinner Werewolf APP. As a die-hard fan of Werewolf and Ma Dong, Hezijun tried this APP with great interest. Out of his love for his work, Hezijun also analyzed the operations of several similar Werewolf APPs on the market.

1. Dinner Werewolf APP, celebrity effect + brand

First there was "The Temptation of Dinner" and then there was "Dinner Werewolf". As early as 2016, Miwei Media produced an online variety show related to Werewolf, which ignited the Werewolf board game. In Ma Dong's eyes, the Dinner Werewolf APP is his attempt at content.

1. Promoting the own programs " Strange Talk " and "Werewolf Killing at Dinner Party"

The debate show "The Rap of China" is very well-known among young people. As Ma Dong said, "The Rap of China" is a debate show for young people. The Werewolf game is a game that young people often play at gatherings. "Werewolf at Dinner Party" tests logic and the viewers also enjoy it. During the internal testing period, young female users accounted for more than 60%, matching the audience of "U Can U Bibi" and "Werewolf at Dinner Party". Therefore, these two self-owned programs are undoubtedly the best promotional channels for the Dinner Werewolf Killing APP.

2. Promotion through new media channels

New media is another promotional channel for the Dinner Werewolf APP. Before the broadcast of "Werewolf at Dinner Party", Miwei Media's WeChat public account "Dongqimen" had previewed the program. The official Weibo account of "U Can U Bibi" also promoted the "Dinner Werewolf Killing" APP. The number of fans on these two platforms has reached over one million, bringing a large amount of traffic to the "Dinner Werewolf Killing" APP. At present, the number of fans of Dinner Werewolf on Weibo is only 9,000+, but I believe that in the near future, it will definitely become a big account with millions of fans.

3. Xiao Xiao, Yan Rujing and other celebrities play with you

The Dinner Werewolf APP was launched not long ago. Stars such as Xiao Xiao, Yan Rujing, Ma Dong and others played games with users in the APP as accompanying guests. Although the number of places for playing games was limited, it still attracted many fans to watch, and the whole scene was very lively.

2. Happy Werewolf APP, with large traffic

Similar to the Dinner Werewolf APP, Happy Werewolf is also promoted by TV shows and celebrities. Moreover, Happy Werewolf APP is an application under the live broadcast platform YY Voice.

1. Large platform with large traffic

As an application under the YY voice platform, Happy Werewolf APP has huge traffic advantages. YY Voice added the Happy Werewolf Killing live video to the live broadcast channel and promoted the Happy Werewolf Killing APP.

2. Celebrity endorsements

Xie Na is the chief gaming officer of the Happy Werewolf APP. Her fame and fan effect have brought considerable downloads to the Happy Werewolf APP.

3. TV program promotion

On the variety show " Happy Camp ", the "Happy Family" started a war with stars such as Wang Yuan, Zhang Bichen, and Leo Ku using the Happy Werewolf APP. During the game, the IQ of each star was exposed and the audience also enjoyed it. The fame of the show and the stars has rapidly increased the popularity of the Happy Werewolf APP.

3. Tiantian Werewolf APP, live streaming platform diversion

This APP is exclusively sponsored by Panda TV - PandaKill, and is also the first Werewolf Killing APP with video + voice mode. A large number of users flocked in within a short period of time, causing jamming, disconnection, etc., but it cannot stop users from loving the Werewolf Killing APP.

1. Create the online variety show "Panda Kill"

Panda TV spent a year integrating the platform's big-name anchor resources to create the online variety show "Panda Kill". These big-name anchors come with their own fans, creating a fan effect. Moreover, the competition level is high, the program is highly watchable, and it spreads quickly, which also promotes the spread of the Tiantian Werewolf Killing APP.

2. Well-known anchors take the lead in playing Werewolf

Well-known game anchor Miss Erke and others took the lead in playing Werewolf on the Panda TV platform, directing traffic to the Tiantian Werewolf APP, which also became the second explosive point of the APP. There is a corresponding live video entrance for Werewolf Killing every day in the Panda TV APP. Users can watch the live broadcast through the Panda TV APP. Panda TV also diverts traffic to the Werewolf Killing every day APP.

4. Werewolf Killing APP, civilian-style operation

Compared with the other three apps, Werewolf APP has no big platform support and no celebrity promotion. It can be said to be a civilian-operated APP. However, since it was launched on the market at an early time, the market competition is not high, and it has one million active users per day. The Werewolf Killing APP received millions of dollars in financing in the early days.

1. App Store Recommendations

The Werewolf APP was selected into the App Store 's Star APP list in February, and was recommended by the App Store, enjoying the traffic brought by the platform. This also proves that good APPs are worth waiting for and will always be discovered one day.

2. Werewolf video tutorial

In the form of MG animation, the rules and skills of Werewolf are introduced to users. The teaching video, which is full of practical information , has captured the hearts of many users.

3. Operate on multiple live streaming platforms

Recruit anchors from live streaming platforms such as Douyu and Chushou to broadcast the game process of Werewolf Killing APP, and use the platform traffic to divert traffic to Werewolf Killing APP.

Summary: The Dinner Werewolf Killing APP has just entered the market with great momentum. It is still unknown how the market of Werewolf Killing APP will be divided in the future. But one thing Hezijun can confirm is that apps that make products and operate them with care will not be abandoned by the market.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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