360 advertising placement, 360 advertising display, and 360 advertising account establishment!

Compared with Toutiao and Baidu, 360 promotion is not so widely used, but the effect is also very impressive, especially in the medical and gaming industries, which almost all involve 360. However, there is not much practical content about 360 on the market, so today I will share with you how to deliver 360 information flow?

How to place 360 ​​information flow - Getting Started for Beginners

Open an account

Go to the promotion homepage to register an account. After successful registration, you need to log in to complete the account information and modify the user name. After the recharge is successful and the review is passed, you can add creative ideas for promotion.

Fees

Pre-deposit the promotion fee in your account and only pay for valid clicks. The cost of a single click will not exceed the bid you set. The specific amount depends on the bid, creativity, and quality score.

How to place 360 ​​information flow - channel characteristics

1. Delivery platform: 360 Security Guard, browser, etc.

2. Advantages: The PC side has large traffic and high coverage. Based on 360 search, it can be placed according to keywords.

3. Disadvantages: large amount of off-site traffic, poor traffic quality, and high testing costs

4. Industry recommendations: web games, medical care, products and other large audience industries

5. Occupied positions: 360 Browser, Navigation, Quick Video, 360 Entertainment, Today’s Hot Topics and other cooperative media.

6. Advertising style:

Single image/animated image style, reference CTR: 0.8%-2%

Large image style, reference CTR: 1%-2.5%

Multiple image styles, reference CTR: 1.2%-2.2%

Three-image style, reference CTR: 1%-2%

Video style, reference CTR: 1.7%-2.6%

How to place 360 ​​information flow - placement strategy

Small budget account

It is recommended to implement precise targeted delivery, and you can use DMP population packages and keyword populations.

Big Budget Account

It is recommended to use broad targeted intelligent delivery. You can choose full-network intelligent targeting, media packages, industry packages, data markets, etc.

Materials

It is preferred to use creative pictures for delivery, as the effect is better.

Position selection

PC information flow > scene window advertising > PC standard display advertising > premium product advertising

How to place 360 ​​information flow——Create a new plan

Enter the account backend, click "Display Ads" - "Delivery Management" to enter the plan building page.

1. Create a new plan

Determine the name of the plan. It is best to set it to a name that is easy to distinguish the content of the plan.

Select the plan type: Information flow advertising, just select "PC information flow advertising"

Set an account budget: Try not to use "unlimited budget" and set your own planned budget, but actual consumption may exceed expectations.

Promotion time: Try to choose a time when user activity is high to avoid wasting budget.

2. Set up promotion units

The first step is the same as setting up a plan, first set the unit name.

Crowd targeting: According to your user characteristics, select gender, age, etc.

Media targeting: This step is to set where users see the ads. You can choose unlimited or industry packages.

Set bids: Set bids based on industry averages

3. Set up creativity

Like other traffic platforms, creative setting is the last step, and after setting it up, you can submit it for review.

How to place 360 ​​information flow - special reminder

1. 360 is particularly dependent on the results of early promotions. The later stages will most likely be based on the early models, so if the cost is 1.5-2 times higher than the cost at the beginning, you can pause to avoid wasting budget.

2. It is particularly easy to explode in volume in the early stages, so it is recommended to set a budget.

After reading this, do you understand how 360 information flow is delivered? In fact, it is easy to get started with the initial account building and planning, but being able to do so does not mean good promotion results. Therefore, after learning how to deliver 360 information flow, you still need to consider how to optimize the promotion effect.

For more 360 ​​advertising cases, please contact Qinggua Media official