How did they achieve 1,500 orders per day, 30 yuan per customer, and a cumulative turnover of 20 million?

Isn’t it that product sales have encountered a bottleneck?

Low brand awareness and small product profit margin?

Online and offline sales are sluggish and market competition is high?

Are you so worried that your hair is falling out and you still can’t think of a way to break the deadlock?

Don’t worry, today I will talk to you in detail about a merchant who encountered the same problem and how he used Tencent social advertising to break the sales bottleneck and achieve a cumulative turnover of 20 million.

Wingfish Clothing, a subsidiary of Beijing Bonite Trading Co., Ltd., is a domestic small and medium-sized clothing brand that is committed to providing consumers with affordable and high-quality men's shoes and clothing.

Wingfish Clothing, which has offline stores, joined the e-commerce industry in 2015, established online stores on traditional e-commerce platforms such as Taobao and Tmall , and tried to place information flow advertisements on major platforms to increase sales.

Wingfish Clothing, as a domestic small and medium-sized clothing brand, has low market visibility and small product profit margins.

In recent years, sales of its online stores and offline stores have been sluggish, and Wingfish Clothing is facing fierce market competition.

Although Yiyu Clothing has tried to place information flow advertisements on multiple platforms, the target consumer groups of most platforms have been covered by competing brands, making it difficult to find suitable advertising channels and open up sufficient network traffic for Yiyu Clothing.

This situation made it difficult for Yiyu Clothing to increase its average daily order volume, and advertising had little effect.

Wingfish Clothing hopes to accurately reach its target consumer groups, expand the exposure of its main products, and drive up brand awareness.

At the same time, we hope to be able to grasp the interests of the target population, output product features, gain brand favor, and increase the daily sales of trousers to thousands on the basis of effectively controlling advertising costs.

➤ ➤ ➤Lock in target users and select ad positions to drive efficient brand exposure

When formulating advertising strategies, we analyze its past sales data, divide the target population in detail, and choose corresponding advertising slots based on the different age groups and target populations with different preferences targeted by different product lines.

For example, QQ browser ads are placed to males aged 40-50, while QQ space ads are placed to younger users aged 20-25, so as to obtain high-quality exposure and enhance brand awareness.

At the same time, Yiyu Clothing uses the Lookalike crowd package expansion function of Tencent social advertising to expand based on Yiyu Clothing's existing target users, develop more similar target user groups, and use remarketing crowd targeting to repeatedly influence people who have interacted with the advertisements, thereby improving the sales conversion rate of advertisements.

➤ ➤ ➤ Develop advertising ideas that appeal to customers and quickly increase advertising conversions

Based on the characteristics of its own products, the target audience of advertisements is anchored on male users aged 25-50 in second- and third-tier cities, and interest tags such as clothing and luggage, politics and law, and education are selected.

Based on the fact that this group of people has a high degree of acceptance of discounted products, Yiyu Clothing clearly displays clothing styles through pictures and produces an outer layer of advertising creativity with the "buy one get three free" promotional information as the core copy , highlighting the product's comfort and affordability advantages, stimulating the target group's desire to buy, and driving up the advertising sales conversion rate.

During the optimization process, we continuously absorb professional experience in information flow advertising , re-evaluate the input-output ratio of advertising, and consult professionals for reliable delivery suggestions to select suitable ad positions.

Gradually understand the data patterns and better understand the market positioning of Tencent's social advertising platform and its own products, so as to place advertisements targeting the pain points of the target group, seize high-quality traffic, and gain a large amount of exposure.

By placing Tencent social ads, Yiyu Clothing not only accurately reached its target consumer group and gained a large amount of exposure, but also achieved a sales conversion effect of an average of 1,500 transactions per day, which was 700% higher than other channels, far exceeding expectations.

In just two months, Yiyu Clothing shipped a total of 100,000 orders and achieved a turnover of 20 million yuan. By continuously optimizing its advertising strategies and operational capabilities, Yiyu Clothing increased its advertising input-output ratio to 1:3.3 within half a year of advertising, and reduced its order acquisition cost to 30-40 yuan.

Are you excited after seeing the results of this client’s advertising? Take action if you feel like it!