What should I do if short videos have no traffic? How can short videos quickly gain traffic?

As short videos are developing better and better, many people start their own businesses through short videos . When releasing short videos, many people’s works have relatively little traffic. Many people don’t know how to increase the traffic of short videos. Many people think that traffic is related to increasing fans. The method of increasing fans through short videos was also introduced last time. In fact, short videos can only have fans if their traffic increases. What if short videos have no traffic? How can short videos quickly gain traffic? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

What should I do if short videos have no traffic? How can short videos quickly gain traffic?

Methods to increase short video traffic:

1. Video copywriting

It mainly refers to the subtitles in the video and the introduction displayed below when it is playing. Try to write it in a catchy way, such as "You will never guess the ending". This can keep users watching the video as much as possible. However, the prerequisite is that the end of your video must be consistent with what you wrote, so that users can actively like and forward it. If the text introduction does not match the video, it is simply an act of deceiving users. If you were in my shoes, you would not be willing to forward such a video.

2. Video title and cover

Try to use one style for the video cover. For example, film and television commentary can be produced in a series, using the same template for the same series. When others click on your homepage, they will be able to clearly understand your video at a glance, and the overall look will be very neat. The title should be simple and clear, highlight the key points, and add some questions and suspense to attract users' attention.

3. Video release time

Videos released at different times will have very different traffic. Some people are very anxious to release the video after making it. In fact, as long as you think carefully and find the right time to release it, the traffic will increase a lot. If you release it at night, everyone is resting and there will definitely be few people watching. When you release videos in the early morning, more people will watch it, and your work will have been covered.

4. Video shooting

If the video is shot with real people, you should pay attention to preparation before shooting, such as: what is the shooting theme, what actions the protagonist will take, what lines will be there, what props will be used, the shooting location, etc., all need to be prepared in advance. Pay attention to the following points: write the script in advance; design the shooting process, what to shoot first, what to plan; choose a place with few people and clean environment.

5. Video content

The video must ensure that the content is complete, the theme is clear and coherent, the plot twists are interesting, and it is matched with appropriate music. The length of the video should be controlled. The longer is not necessarily better. Some people think that the platform has no limit on the length of 1 minute, so they think that the platform supports long videos and no longer shoot shorter 15 seconds. This idea is wrong. Videos that are too long will affect the completion of playback. It is recommended that you try to shoot 15 seconds.

6. Video address positioning

The amount of traffic when publishing videos in different places will be different. In places with more people, the initial number of views of the video will be higher. When you post a video, you can add locations such as popular places and check-in spots to trigger emotional resonance among users.

7. Make sure to label your videos

Short video tags refer to adding the # tag at the end of the title when publishing a video. Tags are an important entry point for videos to obtain high traffic, especially official platform activities, or tags with relatively high traffic. More participation can increase the possibility of a hit, but also be careful not to invent tags on your own. The platform will not recommend tags that you imagine on your own. Without recommendations, your work will only remain in the low-traffic pool.

8. Video release time

Videos released at different times will have very different traffic. Some people are very anxious to release the video after making it. In fact, as long as you think carefully and find the right time to release it, the traffic will increase a lot. If you release it at night, everyone is resting and there will definitely be very few people watching it. More people will watch the video in the early morning, and your work will have been covered.

The above is what to do if short videos have no traffic. How can short videos quickly gain traffic? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.