Mini Program Development Cost List, How Much Does It Cost to Develop a WeChat Mini Program?

Many businesses with marketing awareness have begun to deploy mini programs. In particular, many fast-moving consumer goods brands, such as KFC, McDonald's, and Ribak, in addition to the mini programs with store order management functions, have also made use of the mini programs in many other ways. They realized the importance of building relationships with consumers, so they began to make a big splash in gift cards . What is the cost list for developing a mini program? How much does it cost to develop a WeChat mini program? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Mini Program Development Cost List, How Much Does It Cost to Develop a WeChat Mini Program?

1. Supporting components of WeChat Mini Programs

1. Domain name

The website of Jimifeng Technology is: http://www.jimifeng.com/. Why do mini programs still need URLs? When we browse some mini-programs, the product pictures we see are actually uploaded through the background of the mini-programs. How are they uploaded? All mini-program backends are opened in the browser on the computer and require a URL. Therefore, the mini program must use the URL. What about the cost? There are many registrars that provide domain name registration. The current price in Alibaba Cloud is 59 yuan for the first year. Please note that this is an annual payment.

2. SSL Domain Name Certificate

Usually the URLs we open all start with http, but you will find that some websites start with https. Why use https? The purpose is safety. And the official WeChat mini program also clearly requires that it must start with https. Only in this way can you use the e-commerce mini program. This is what we call a domain name certificate. The prices range from over 1,000 to several thousand yuan. Currently we can help users apply for free.

3. Server

The server is mainly used to store product images in the mini program, the mini program's source code files, and the database. In addition to storage, it will also affect the opening speed of our mini-programs. You will find that some applets are very fast and some are very slow. The main reason for the slowness is usually the server configuration and bandwidth. Of course, if there are not many users in the early stage, you can buy one with lower configuration, and then continue to upgrade when there are users in the later stage. Generally, Feng Chao from Jimifeng Technology recommends that you buy one for around 3,000 to 5,000 yuan first.

4. SMS charges

Generally, when you log in to the mini program, you will need to send a text message verification code to bind your mobile phone number. And when the customer places an order, a text message reminder is sent to the customer to inform the customer that the payment has been received. You have to purchase and pay for these text messages yourself. If you have the budget, you can use it, after all, the user experience is better. No budget is not required. The initial cost is about 500-1500 yuan.

5. WeChat applet authentication

This is what I mentioned earlier. WeChat officially charges 300 yuan per year. The above are the supporting components and related fees of a general mini program mall.

2. Development costs of the mini program mall

The cost of developing a mini program is mainly determined by what functions the mini program you want requires. To put it simply, it means decorating your home however you want, such as demolishing walls, installing ceilings, painting, carpentry and furniture making, etc. The decoration company will evaluate and calculate a price based on what you need to do, and the same applies to the development of a mini program mall. Below, Feng Chao from Jimifeng Technology has compiled and summarized the essential functions of common e-commerce applets based on the needs of most friends.

What is mainly introduced here is a list of functions of mini program e-commerce. In fact, mini program can not only be used for e-commerce, but also for other platforms. The above is the list of functions of most e-commerce mini programs. I won’t go into much detail about the other functions, I’ll just focus on the marketing function.

1>, coupons

Coupons are a feature that users enjoy great experience with. For example, we give each new user a 10 yuan coupon, and then the new user only needs to use it when placing an order of 10.1 yuan or more. The purpose is to let users experience our shopping process once; in addition, we can also issue coupons to some designated members. For example, if a member has not made any purchases, we can issue coupons to these members to stimulate users to consume.

2. Group buying

This is a kind of shopping marketing similar to Pinduoduo. We can find some popular products and do group buying, setting up groups of 2 or 3 people. It won’t make money, but it can attract traffic. When setting it up, try to have some price differentiation.

3. Poster sharing

Poster sharing is to automatically take screenshots of the products within the mini program and share them on WeChat Moments. This feature makes it easy for users to share with their friends.

4. WeChat friends

WeChat group forwarding is for sharing with WeChat friends and WeChat groups, so that members can help you attract new users

5. Limited time special offer

You can set up some limited-time promotions based on your inventory situation. This is relatively easy to understand, so I won’t go into details.

6. Distribution

Let me talk about this distribution in detail. Nowadays, users all want to do distribution, do three-level distribution, but they have misunderstood the concept of three-level distribution and ended up turning it into pyramid schemes. Let’s first talk about what the officially permitted three-level distribution is like.

That is, your mini program is at the first level, user A is at the first level, and B introduced by A is also at the first level. This is level three. Excluding your applet, there are only two levels. But strictly speaking, there is only one level. That is, if user A introduces a new user B, A can get a rebate, but if user B introduces user C, user A will not get a rebate.

Okay, let me introduce the functions of our distribution. We have two types of distribution. The first is distribution to terminals, and the second is distribution to distributors.

The first one is distribution to end users.

End user A shares our mini program with friends in WeChat Moments, WeChat friends, and WeChat groups. Then any member B who enters the mini program through user A will be bound to A for life. B can give A points when purchasing goods, and you can also set up cash rebates.

The second type: distribution by distributors.

This is equivalent to the agent of your mini program. He has certain customer resources, and you can directly give him cash rebates, and the amount can be set higher. The binding relationship is the same as the first one, lifelong binding, and there will be benefits as long as there is consumption.

7. Points redemption

The exchange can be physical gifts, vouchers that can be used to purchase goods, or cash, which can be withdrawn directly; the above are the functions of most mini programs summarized and sorted by Feng Chao of Jimifeng Technology, and the approximate development cost is 20,000-30,000 yuan;