November Hot Marketing Calendar

Applicable industries: clothing retail, beauty, catering

Recommended gameplay 1: Full discount and full reduction

Full discounts and full reductions are the most commonly used marketing promotions on major platforms. The discounts are directly reflected and you can enjoy discounts immediately after settlement.

Lian Xiaoka offers four discount modes that can be used interchangeably: full-scale discount, full-scale reduction, every full-scale reduction, and discount only for the Xth item .

Recommended gameplay 2: Gift strategy + payment gift

With "warmth" as the theme, you can set up some gift strategies, such as giving away samples when buying a skin care set, giving away cotton socks when buying clothes, giving away gloves when buying scarves, and giving away winter slippers when buying shoes...

With the gift of payment, you can get coupons, points, etc. after the order is settled. It allows users to feel a strong sense of warmth and at the same time helps merchants complete order conversions.

Gameplay highlights:

(1) Full discounts and full reductions: By offering full discounts and full reductions, we encourage customers to choose more products. Merchants can use hot-selling products to drive up sales of slow-moving goods. Drive sales of all products in the store;

(2) Gift strategy: expand the value of promotional concessions, divert traffic to other products, increase repeat purchases, and provide customers with a caring experience;

(3) Payment Rewards: Improve buyer stickiness, encourage buyers to repurchase, and push important information to buyers more effectively and directly;

November 11 Double 11 Shopping Festival x Singles Day

Keywords: rush to buy, shopping cart, confession, bachelor, etc.

The Double 11 e-commerce shopping festival saw late-night live streaming sales by Li Jiaqi, Viya and others, making it as lively as Chinese New Year. Many consumers transformed from being workers to those who had to pay the final payment overnight.

But while shopping, don't forget the essence of Double 11 - Singles' Day. It is also a good opportunity for major brands to "care for single young people". You can also use the combination of "Double 11 + Singles' Day" to pay more attention to single people.

Applicable industries: education, clothing retail, beauty, catering

Recommended gameplay 1: Redeem points for coupons

Recommended function: Points Mall;

Set points redemption rules related to the number 1. For example, 11 points can be exchanged for a 11 yuan coupon, which can be used when spending over 200 yuan; 111 points can be exchanged for a 111 yuan coupon, which can be used when spending over 500 yuan.

Setting method: You can use the [Points Product] function of the Chain Card Marketing Customer Acquisition System, and configure coupons of different amounts in the background. Each member can redeem them daily during the event, and the number of redemptions by members per day can be limited.

Recommended gameplay 2: Just return the red envelope

Recommended function: big wheel lottery;

The red envelopes returned after placing an order can be realized through the chain card [lottery] function. Institutions/merchants can set thresholds based on the actual product prices. For example, if the order amount is over 100 yuan, you can draw the lottery once, and if it is over 200 yuan, you can draw the lottery twice;

Prize setting: Prizes can be points, cash red envelopes ranging from 5 to 20 yuan, physical prizes, commodity exchange coupons, etc.; guarantee a 100% winning rate to attract users to place orders and increase the average order value;

Recommended gameplay 3: Deposit inflation: 10 for 100

Recommended function: Flash sale - grab deposit expansion coupons;

If you pay a deposit in advance for a designated course, it can be doubled to deduct the balance. For example, if a designated children's dance course costs 699 yuan, a prepaid 10 yuan can be used to deduct 100 yuan, and the balance only needs to be 599 yuan.

Institutions or stores can increase course profits by running sales and adjust the deposit deduction price according to the course sales, such as 10 off 30, 10 off 50, etc.

Gameplay highlights :

(1) Points redemption: providing buyers with the most direct discounts, improving buyers’ expectations, and increasing order conversion rates;

(2) The chance to win a prize is determined by the order amount, which encourages users to place orders and increases the average order value.

(3) Deposit inflation and full payment pre-sale: effectively estimate the effect of the activity, make preparations in advance, and make the discount visible to buyers;

November 22: Light snow

Keywords: keeping warm, snow, lamb

Minor Snow is the 20th of the 24 solar terms in the lunar calendar. As this solar term begins, northwest winds begin to become frequent in vast areas of China, and the temperature drops, gradually falling below 0℃. It's time to remind people to keep warm.

After the First Snow, people in various places start to eat mutton. There is a folk custom of "pickled mutton in the winter to store it for the winter."