Xue Xun: The Strategic Pivot for Great Brands

Xue Xun's "Strategic Pivot for Great Brands" Resource Introduction:

In this class, you will learn: Part 1: Innovation "Formula" and Strategic Leverage In the class "Is Today the Best Time for Consumer Entrepreneurship?" (Part 2), Mr. Li Feng proposed the innovation "formula" for new consumer brands. Is there any correspondence between this innovation "formula" and the strategic leverage model? How to interpret it? Part 2: What is the strategic fulcrum of a brand? Mr. Xue will combine the innovation cases of several Chinese and foreign benchmark brands and explain from the following two perspectives: What constitutes brand value? How does the brand influence consumer decision-making? Part 3: How should brands be built in the unique Chinese market? Under the unique national conditions of China entering the second and third consumption stages at the same time, how should new consumer brands formulate brand strategies?

Course Catalog

0.Highlights.mp4

1. Consumer product innovation “formula” and strategic leverage.mp4

2. What is a brand's strategic pivot?

2020-08-27Xue Xunppt.pdf

2020-08-27Xue Xun "The strategic fulcrum for leveraging great brands".doc

3. How to build a brand in the unique Chinese market?