NetEase’s chicken-eating game “Wild Action” advertising strategy!
|
Today we will take a look at a classic case of 360 promotion - NetEase's chicken-eating game "Knives Out" . Won the 2018 360 Marketing Award. Game: Knives Out Advertiser Name: NetEase Case summary A market environment analysis was conducted in response to the rise of "chicken-eating" mobile games. As the first "chicken-eating" mobile game, RS adopted an innovative marketing combination to market Knives Out, fully combining RS's existing resources with 360's high-quality resource locations to reach the user group in all directions. Future Trends The chicken-eating themes have been recognized by users, the chicken-eating mode has been absorbed and applied by major manufacturers, and games containing the chicken-eating mode have developed steadily. Source: Aichi SEM |
<<: Meditation Coach Training Course (Theoretical Course) Value: 3380 yuan
>>: What is an effective traffic pool?
Recommend
Millions of IPs Create Science and Technology Talents to Strengthen the Country丨LiuGong: Extending Human Power with Smart Green Machinery
In recent years, China's construction machine...
As family functions enter the process of intelligence, will machines change the future family structure?
Preface If intelligence is regarded as a technolo...
The magical world is all lies. It would be strange if a Bowtruckle could protect trees!
In the movie "Fantastic Beasts and Where to ...
If the concert encounters artificial rainfall, can it be rescheduled? | Expo Daily
If the concert encounters artificial rainfall , c...
Thermal imaging of Asian elephants is back! The number of these giant "treasures" has increased significantly!
Recently, wild Asian elephants appeared again in ...
“Jike APP” UGC community operation skills!
Community is a good product, but it is also a com...
【Food Information】Food Recipe Tutorial Collection Document
【Food Information】Food recipe tutorial collection...
What are the functions of WeChat homework mini program and how to use the homework tutoring mini program?
Not long ago, I went back to my hometown for some...
Exclusive ranking of “Werewolf Killing” App: Can “killing each other through the air” become the next Kuaishou?
"I still don't understand what Werewolf ...
Amap launches new feature nationwide: Navigation voice prompts waterlogging points
According to the Central Meteorological Observato...
Behind the ban on Kuaishou: the crisis and fear of the WeChat platform
After a few days of hesitation, WeChat gave the r...
Expert interpretation | Is artificial intelligence a master key to the future?
The fourth industrial revolution is approaching. ...
1688 Alibaba TrustPass Operation. From Beginner to Master
Learn to master: Understand the positioning of 16...
This scary-looking sea centipede may actually be tastier than the shrimp monster itself!
Recently, a magical food has become popular - shr...
Bluecore: The greatest value of artificial intelligence in the marketing industry in 2020 is personalization
What was most notable in 2019 was the maturation ...