Group buying community operation and traffic generation techniques!

This article mainly discusses various methods of attracting traffic to group buying communities , including how to talk to strangers and common online and offline activities to attract people. It is recommended for those who are just starting to build communities and those who have ideas about operating group buying communities .

How does a team leader attract traffic?

To do the traffic generation process, first you need to understand what traffic is?

In a community/social environment, we can understand user traffic as the number of nearby people based on their geographic location. As a group leader, the more targeted users you cover, the more likely you are to close a deal. If you don’t have a basic number of users, your group will have very few people and basically your transaction amount will not be large. Therefore, the first thing you need to do in group buying is to have your own user traffic.

In fact, many group leaders have some user traffic of their own at the beginning. For example, they have lived in this community for a long time, or they used to run a shop, or they know many people in this community. Such group leaders can easily start their first group buying community. Just listen to the traffic-generating part. We mainly target group leaders who currently do not have much user traffic base, and provide guidance for everyone's thinking.

I can’t say that all the methods of drainage are available, nor can I say that all methods are suitable for you, but I will provide you with some ideas and explorations. Many times, there are thousands of methods, and it is important to find the one that suits you.

Many people have their own advantages:

• Some people like to chat with others offline, so setting up a street stall may be suitable for her to attract traffic.
• Some people are suitable for online communication, so some online regional-based traffic diversion methods can be adopted, such as inviting neighbors to join the group, inviting neighbors' friends to join the group to give gifts, etc.
• Some people prefer to be straightforward, so they can design a set of flyers and scan them directly in each community, or even distribute small cards and business cards.
• As for those who are good at communication and marketing, they can also directly cooperate with nearby merchants, make roll-up banners and place them at the entrance of stores with high traffic, or give away gifts with small cards for first purchases.

No matter what method you use, the more friends you have in your circle of friends and the more users in your group, the greater the probability of a deal. Therefore, drainage does not mean that it will stop after reaching a certain number of people, but it should be done over the long term and continuously.

Sometimes when you go with your children to special classes near the community, or even to some interest classes and schools in your own community, there will be many parents gathered there. This is when you can take the initiative. If you treat traffic generation as one of your tasks or abilities in the long term, it will not only improve your personal abilities, but also allow you to get to know more neighbors and friends.

Being the group leader of Yimi Lingxian is not just about doing new retail of community group buying , we should be doing more socializing. Making your neighbors like you, need you, and know you is more important than what you sell. What should I do after joining the group? We will continue to explain the subsequent parts in the following courses.

1. How to start?

Many group leaders must be very shy at the beginning. After all, they are talking to strangers and they may feel like they don’t know how to start and are embarrassed to speak. But in fact, based on my own experience in promotion, it is really true that: All things are difficult at the beginning.

The first words and the first step are the hardest, and often people don’t dare to continue because of others’ rejection. This is often the time when you are tested. When you persist and have recommended your group buying platform to 10 or 20 people, you will feel that it is no big deal. Then the 50th and 100th people will become more and more proficient and quick.

It is so important to open yourself up and allow yourself to take the first step!

I once met a very shy tour leader who often stayed at home to take care of his children and didn't talk to others. He almost lived in his own small circle with his children and didn't socialize much.

But I will encourage her and let her come out. She herself also recognizes the platform and wants to try a new life. After doing group buying, she obviously found that she had become much more confident, and many neighbors would say a few words to her because they often came to her house to get things. After that, she became a well-known group leader in the neighborhood and a very famous mother in the nearby community circle.

The changes in her life not only affected her own, but also her children's. The child went from being introverted at the beginning to becoming more and more lively, and had more and more good friends around him. She later came to thank me and said that working in this field had truly changed her and her children's lives. Because I opened myself up, I gained more friends and a sense of happiness.

When building a community, a lot of the time it’s about making friends. When you speak, please remember this sentence: treat the other person sincerely, and the other person will definitely treat you sincerely in return.

2. Commonly used baits

When we are doing traffic-generating activities, we often use some gifts and presents. There are several categories here, such as discounts, coupons, small gifts, and even some small courses, physical cards, etc. Next, I will tell you a few drainage methods that may be suitable for you to implement at present.

3. Common Activities

1. Offline method, how to use

The methods we can use offline are mainly adding people actively and passively.

Passive adding method:

• Cooperate with merchants. For example, if there are some merchants you are familiar with who are doing good business, you can chat with them, such as putting up a roll-up banner, or asking them to help you create a group. You can give them 1 yuan or a certain amount per person and ask them to help you invite your neighbors to join the group. This effect is very good, and the store itself has a certain degree of trust, so it is relatively easy for you to build trust.
• If the other party does not agree to the above option, you can also put some small cards on their cash register. When a customer pays, give one to them. They can come to you to claim the small gift with the card. Of course, the card and roll-up banner design must clearly indicate which community you are doing the group purchase in, so that the people who join in are very precise potential users.

Actively add people method :

• Hand out flyers. If the community is big enough, you can go and sweep the buildings and the school gate after school. These are all key places worth posting. People from the neighborhood often gather and appear in these places, and especially when they are waiting for children, you can strike up a conversation with them. It should be noted here that it is best not to start a conversation too suddenly. Try to recommend the product to others as a neighbor in the community and it is more appropriate to do group buying yourself.
• You can also set up stalls in places where residents gather in some communities. Is the street stall economy hot now? It is actually the most appropriate time to set up a stall, find a good location, bring your children, and exercise together. It is really great. There are also some considerations when it comes to what to sell at a stall. Don't just sell everything. You must find things that your group-buying target group likes and things that they will be attracted to at first sight. The flowers we bought in a group purchase before are very suitable. Of course, we can also expand our range of ideas, such as small gadgets that flash at night, which are also very popular among mothers.

2. Online method, how to use it

First, after adding your neighbor, you can exchange a few words with the other party. If you add someone offline, first look at the other person's circle of friends, try to comment and like, praise the other person, chat with the other person about some activities in the nearby area or some conditions in the community, try to be close to life and praise the other person without leaving any traces, and even ask the other person to help you answer some small questions, so that you can continue to chat with the other person.

After getting to know each other for a while, you can start inviting the other party to help you invite your neighbors to join the group.

The key point here is that every community actually has several key node figures. Some are the leaders of the community square dance, such as the square dance leader of Jianwei; some are the leaders of the community property owners' committee; some are the building leaders of the community or some business owners. Such people must be our priority. Chatting with them and building good relationships with them, and asking them to help you invite neighbors to join the group, can achieve twice the result with half the effort.

Second, draw your own traffic from other people’s groups. For example, if you often go to some businesses nearby to eat or consume, they generally have customer groups, and even some property groups, interest group, like the fitness clubs and leisure places around me, each consultant has almost hundreds of people near the community.

These are the key nodes we are talking about. Find them and ask them to recommend you, the effect will be very fast. Just post a circle or a group message and invite everyone to the group and it will be full quickly. After all, everyone has met each other and will have a deep sense of trust, making it easier to close a deal.

When sending invitations, be careful not to say that you are doing group buying at the beginning. Instead, say that your group buying group has many flash sales, surprise benefits, and red envelope rains. It will be more effective to attract others to join the group in this way!

At the same time, when we are doing some group buying activities, the price-performance ratio is very cost-effective. We can post in the property group or the group that prohibits advertising: This product is cheap and delicious, I have eaten it myself, and it can be given away for free because it requires a certain amount of purchase. I want to join the group with everyone. Those who are interested can join the group, and then add a small red envelope and send your own group QR code or your own QR code, which can quickly attract people to join the group.

3. Some commonly used small methods include inviting 3 neighbors to join the group, giving them food tastings, or sending small gifts. This method is suitable for once every half a month or so and can add a small number of users. I have previously provided some free membership cards for movies and TV shows across the entire network, which has won the hearts of many users. It is suitable for use both online and offline, and when users don’t quite understand how to use it, teaching them can also promote trust between the two parties.

To sum up, the online method must remember:

1. Try to build a group based on the resources around you.
2. There must be a certain sense of trust or medium, such as which building you’ve lived in, where you’ve been before, or where you often go, so that the user feels friendly and trustworthy, and your transaction will be smoother.
3. Online recommendations are a great way to use your money, so don’t be stingy with your red envelopes!

Author: Researcher of Private Domain Engineering Institute

Source: Hongshi Private Domain Coconut Green (ID: hongshihui6)