How can you quickly achieve results for a new SEM promotion account?

Business is a broad concept. The editor thinks that to understand the business, you can directly understand the buyers and sellers around the products. Any business is inseparable from the buyers and sellers. Only when the two exist at the same time can a business be formed and business can be generated.

1. The seller is the supplier or seller

We have the industrial chain formed by the product in our hands. Since the product already exists in the market, it must have its value. Starting from this aspect, we can understand the product's function, characteristics and even the culture behind the product.

You can learn about it through the company's product department and sales department, and you can also obtain relevant knowledge through the Internet. You are not required to find the target users at the right time and place to sell the product in a short period of time, but you should at least understand the direct value of a product.

2. Buyer refers to the demander and purchaser

In life, certain demands need to be addressed. Small demands can be customized, and general demands can be mass-produced. When a large number of users have such needs, this business module will inevitably appear in the market, thus generating business.

To understand buyers is to understand their own characteristics, which group of people they belong to, such as gender, age group, social status and other user attributes, what purpose they usually have in obtaining these products, and what characteristics of the products they will pay more attention to when purchasing them.

If all of these are obtained through search engines, the value of SEM bidding is created.

This area also starts from two aspects, one is industry data research, and the other is current SEM bidding data performance.

1. Industry data research

You can obtain it directly from an organization, or simply infer it based on the coverage and popularity of business-related keywords.

The purpose of doing this is mainly to understand the current industry market situation and compare the company's current business penetration rate in the market. In simple terms, it is to see how big the market pie is and how much of the pie you currently occupy, so as to infer the future growth space of the company's business.

You also need to understand your direct competitors , mainly by making comprehensive comparisons from the perspectives of product structure, service, etc., to identify your own advantages and be suitable for subsequent SEM bidding operations.

2. Current SEM bidding data performance

We mainly need to have a general understanding from five aspects: word volume, geographical coverage, user cost, ROI, and historical data performance.

The word count can reflect the proportion of users covered by the current advertisement;

The geographical coverage can reflect the coverage of the company's business, and the corresponding strategy will be made in the future according to the market situation;

User cost combined with ROI can reflect the effectiveness of the current company's SEM bidding;

By understanding the historical data performance of the account, short-term effect prediction can serve as an important reference when operating the account in the early stage.

You need to be aware of all these data, which will be of great help in formulating SEM bidding strategies in the future.

1. Vocabulary expansion

Use keyword expansion tools to expand the search intention coverage of the target population.

Here I would like to recommend our Aichi SEM keyword expansion tool. You can download and use it for free by replying to the backend of the official account with the keyword expansion tool . You can use 20w keywords without any pressure!

Although search engines have their own keyword recommendation tools, in reality they do not dig deep enough to recommend all the keywords.

2. Invalid word filtering

After all, the keywords in the account must be fully covered. It is unrealistic to set precise matching, which is not conducive to the long-term development of the account. It is indispensable to use phrases or extensive testing of the account during operation, which will lead to many invalid clicks. Therefore, it is very important to filter invalid words.

3. Stable effect words

This part is crucial. You can use multiple monitoring folders to focus on monitoring. As the account operates, more and more effective words will be discovered. After all, these words are the core of improving SEM bidding results.

4. Geographical coverage

In the data analysis, it was mentioned that regional distribution will be combined with the actual market potential. However, due to budget factors, it often leads to uneven consumption, and the regions that should have been focused on have their potential limited. Therefore, in order to lock in the target region, it is recommended to open a separate sub-account for operation.

5. Time period optimization

This part is also very important. Long-term full-time delivery of the account will accumulate a large amount of data. Sometimes due to budget factors, the account will be offline early, and some important promotion plans will not be well delivered. Therefore, time period optimization is the focus of every SEM bidder.

The ultimate goal of the above steps is to achieve conversion effects. When the operation of an account reaches a certain balance within the budget, you will find that even if you rack your brains, the effect will not be greatly improved.

At this point, it can be said that you have a clear understanding of every aspect of account operation, and you must have a deeper understanding of the improvement in effects. You can make corresponding decisions based on any fluctuations in data, which is what is called control effect in this step.

If we want to steadily increase market penetration based on the current SEM bidding, the only way is to obtain high-quality traffic . To achieve this, increasing the budget and increasing investment efforts are what we need to do at this stage.

Each budget increase is allocated to a reasonable point based on the effect you control, but the increase may not be proportional. You need to go through the entire SEM bidding process and optimize in a cycle to get infinitely close to that point and achieve the goal of controlling the effect and steadily improving.

Source: Aichi SEM