How to formulate an APP marketing and promotion plan? Share 2 points!

Before writing a promotion plan, you must make a promotion plan

Formulating an APP promotion plan is itself a website promotion strategy. The promotion plan is not only an action guide for promotion, but also a measurement standard for testing whether the promotion effect has achieved the expected goals. Therefore, a reasonable APP promotion plan has become an indispensable part of the APP promotion strategy.

If an APP wants to ensure better promotion effects and benefits, some preparations before promotion are essential. Before formulating a promotion plan, the following preparations are indispensable:

1. In-depth understanding of enterprise products

You must first have a deep understanding of the products you want to promote. Only with a deep understanding can you design the most appropriate promotion plan and do the best promotion work to achieve the greatest effect.

2. Understand your competitors

Knowing yourself and your enemy, you can win a hundred battles. Focus on understanding your competitors' promotion methods, learn from their good experiences, and draw lessons from their failures. The most important thing is to avoid conflicts during the promotion process.

3. Good at analysis and regular evaluation

A summary and analysis should be made in a timely manner after each project is completed. Otherwise it will be like a headless fly, and the promotion will become blind. If you let an Internet company do the promotion, they will generally issue an analysis report every month, just like a certain company's profit-based Internet service will issue a specific report.

Compared with a complete APP marketing plan, a website promotion plan is simpler but more specific. Generally speaking, an APP promotion plan should at least include the following main contents:

(1) Determine the stage goals of the APP promotion plan.

(2) Promotion methods adopted at different stages of APP release and operation.

(3) Control and effect evaluation of APP promotion strategy

After making a plan, start developing a promotion plan

The success of Internet marketing depends more on the factor of Internet promotion, which is the key to the success of Internet marketing. How to better plan the APP promotion plan and form a truly executable APP promotion plan?

First, analyze the current status of your own and your competitors’ online marketing

Know yourself and know your enemy, and you can fight a hundred battles with no danger of defeat. Before making any online promotion plan, you must have a detailed understanding of yourself and your competitors. What are your advantages? In what aspects are you inferior to your competitors? What have your competitors done? What are they doing? What do they want to do next?

For example: analyzing which media both parties use for online promotion, the specific promotion methods used, evaluating the actual results, and performing data queries.

Second, list potential customer groups

Who are our potential customer groups? Further refine the relevant groups, such as age, gender, number, education, income, interests and hobbies, Internet habits, etc., and formulate APP promotion plans based on the habits of the target group.

Third, choose APP promotion methods and strategies

Based on the analysis of the collected information, determine the APP promotion methods and strategies, and list in detail the APP promotion methods that will be used, such as search engine promotion, blog promotion, email mass marketing, QQ group communication, forum community posting, writing soft text promotion, event promotion, online advertising, etc. Analyze the advantages and disadvantages and effects of each APP promotion method and how to implement it specifically.

Fourth, clarify the goals of each stage

1. APP ranking

2. How many keywords are there and how are their rankings?

3. How many customers are actually converted through online promotion?

7. How is the online brand image?

Fifth, work progress and personnel arrangements

A good plan also requires a good execution team. A detailed plan schedule should be made based on the plan, the progress of the plan execution should be controlled, the promotion activities should be listed in detail, and specific personnel should be assigned to be responsible for implementation to ensure that the plan is effectively implemented.

6. Confirm the advertising budget

The implementation of an APP promotion plan will inevitably involve an advertising budget. It is necessary to make the advertising expenses achieve the greatest online promotion effect through planning and control, regularly analyze and optimize the account structure, reduce capital waste, and maximize the promotion effect.

7. Effect Evaluation and Monitoring

Install monitoring tools to monitor and track data sources, clicks, etc., to help companies adjust their promotion strategies in a timely manner. And evaluate the effectiveness of each stage.

8. Prepare APP promotion plan

The market is not static. When the plan cannot keep up with the changes, it cannot be fully implemented according to the original APP promotion plan. If you make a risk preparation plan in advance, you won't be caught off guard when the market changes.