Promotion methods of APP new media marketing!

The basic tone of the APP operation and promotion strategy is: online traffic diversion, new media branding, and offline expansion.

1. Content Planning

Before content planning, you need to do a good job of audience positioning, analyze the core user characteristics, insist on producing original content, and keep updating about three interesting contents a day. Catch the hot spots of the week or day and follow up. Creativity, creativity, let your product tell a story and humanize it.

2. Brand-based promotion

● Encyclopedia promotion: Create brand entries in Baidu Encyclopedia, establish SEO system and Baidu Index

● Question and answer promotion: Create question and answer websites such as Baidu Knows, Soso Q&A, Sina iAsk, Baidu Experience, etc.

●Vertical communities: There must be corresponding content on social networks such as Zhihu, Douban, and Weibo

3. Forum and Tieba promotion

Jifeng, Android, Anzhi... You can see many industry forums at the bottom of mobile phone related websites. It is recommended that promoters post promotional posts in the form of official posts or user posts. They can also contact forum administrators to do some event promotion. After posting, you should regularly maintain your posts, promptly answer questions raised by users, and collect user feedback so that you can update and improve the next version.

●First team: Jifeng Forum, Android Forum, Anzhi Forum, etc.

●Second team: Moqu.com, Android Forum, Meizu Forum, etc.

●The third team: Storm Forum, Wood Ant Forum, DOSPY Forum

4. Weibo promotion

●Content: humanize the product, tell stories, identify the characteristics of Weibo, and insist on producing original content. Follow up on the hot topics of the week or the day on Weibo and maintain a certain level of continuous innovation

●Interaction: Follow relevant Weibo accounts in the industry, maintain interaction, and increase brand exposure

●Activities: When necessary, you can plan activities, repost on Weibo, etc.

5. WeChat promotion

The operation and promotion of WeChat public accounts requires a certain amount of time to settle down. Here are a few steps for reference:

● Content positioning: Combine products to make content aggregation recommendations. The content does not have to be large, but it must be refined and in line with the positioning of the WeChat account.

● Accumulation of seed users: In the early stage, a KPI indicator can be given, with a threshold of 500 fans. Seed users can be recommended by colleagues, friends, partners, Weibo, official website, etc.

●Accumulation of small accounts: Open small WeChat accounts and import target customer groups every day;

● Small account leads to big account: recommend WeChat public account through the accumulation of fans of small account, and import fans to WeChat public account

● WeChat mutual promotion: When the number of fans reaches a certain level, you can join some WeChat mutual promotion groups

6. PR communication

PR is not hard advertising. It is very important to learn to tell a touching story to your investors, employees, and users. In the Internet age, everyone is a fucking media. Whether it is Weibo, WeChat public accounts, columns on media websites or major social networking sites, I have to study how to use these platforms to tell a good brand story. Conversely, these platforms will also be the best channels for users to generate UGC for the brand.

7. Event Marketing

Event marketing is definitely a physical and mental job, which requires the entire team to maintain a keen sense of the market. In addition, it requires strong execution capabilities and certain media resources so that the event can be launched as quickly as possible.

The premise of event marketing is that team members need to be exposed to a large amount of fresh information every day. In order to integrate this information, they also need to develop the habit of recording some flashes of inspiration and creativity at any time and share them with other members in a timely manner. For creative ideas that can be applied to the product, we will immediately brainstorm and reason about the events. If we determine that the plan is feasible, we will immediately make a communication plan to match it, start making a project budget and prepare channel resources.

8. Data Analysis

Spend some time every week to carefully analyze the data behind every Weibo, WeChat, and every channel, and you will definitely find the connections and correlations behind the highly disseminated content. This will greatly help improve the quality of content on your official Weibo and WeChat accounts, and make operations more down-to-earth.

9. Marketing

Before a fight: find one of your competitors and set up a five-member team in the company. Search and summarize the weaknesses of the other company and products from the Internet and personal circles, find the most likely point of outbreak, and develop a battle plan. This plan must be spreadable, topical, and challenging. Finally, set up an execution team to be responsible for the fight. Simply notify the media with good relations in advance to spread the news, and prepare corresponding product promotion plans.

After the fight: launch the promotion plan that you have prepared before, let the online and offline media channels help you spread the word, and start to promote the volume at the same time, and things may be successful.

Do you know all the promotion methods of APP new media marketing?

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Author: Shihuo Interactive

Source: Shihuo Interactive