Introduction to the bidding and display charging standards for OPPO market advertising process

1. Delivery Process

1. Create a new promotion

Path: Promotion – App Distribution – New Promotion

1.1 Promotion Name: The name of the promotion plan, used to identify the promotion plan, and can be modified on the promotion management page.

1.2 Applications: You can search for other non-uploaded applications through "Search Resources". Developers need to upload the latest version of the application. Some applications cannot participate in the promotion due to restrictions. For specific rules, please see the usage specifications.

1.3 Daily limit: The daily limit is set. After setting, if the consumption of the promotion plan on that day exceeds this amount, the promotion plan will be automatically suspended. You can make modifications on the promotion plan management page. When a promotion plan is suspended due to insufficient daily limit, you can restart the plan by increasing the daily limit.

1.4 Bid: The amount consumed for each download can be modified on the promotion plan management page. The minimum bid is 1.2 yuan.

2. Manage promotion

Path: Promotion – App Distribution

2.1 You can start and stop the promotion at any time, and modify the promotion name, daily limit and bid, and the modification will take effect immediately

2.2 Modification of the program name will not require re-review and will not affect the current status of the advertisement

2.3 If the resource status changes, the promotion plan will be suspended due to the resource status. Please do not change the resource status at will.

3. View the report

Path: Reports – Application Distribution

3.1 The report module can view/download data for the current day, the past 7 days, and the past 30 days from the account dimension, module dimension, and single promotion plan dimension.

3.1.1 Overall data report: You can view the total exposure, total downloads, CTR and other indicator data of all promotion plans of this account under the distribution channel. It reflects the overall conversion efficiency of the account in the distribution channel.

3.1.2 Module data report: You can view the exposure, download, CTR and other indicator data of the promotion plan in each module. It reflects the conversion efficiency of the promotion plan under different modules.

3.1.3 Promotion plan data report: You can view the exposure, download, CTR and other indicator data of a single promotion plan under the distribution channel. It reflects the conversion efficiency of a single promotion plan in the distribution channel.

2. Bidding Display Standards

Bidding display standard: bid × quality

Products are displayed in promotional order according to their ranking. For example, if it ranks first, it will be displayed in the first ad position, and if it ranks second, it will appear in the second ad position. The product is displayed in real time after the promotion plan is set up, and the cache time is less than 5 minutes. If no display is seen within 5 minutes, and no amount is consumed in the promotion background within 30 minutes, it is possible that the comprehensive result of "unit price × quality" is low and there is no display. In this case, in the short term, you can improve the ranking by resetting the unit price of the promotion plan. In the long term, you can improve the ranking by optimizing product quality and increasing the unit price.

3. Bidding Fee Rules

Charge calculation: Consumption cost = single download bid × effective download volume

Only downloads generated through CPD promotion will be charged, and there is no charge for natural downloads. The sources of natural downloads include: natural results after user searches, product updates, etc.

4. Types of non-cooperative applications

1. Basic mobile phone applications

2. Desktop applications

3. Power saving applications

4. Safety assistance applications

5. Flashing apps

6. Hardware Rating Applications

7. App Market Applications

8. Android assistant applications

9. Malicious traffic-boosting apps

10. Adult products apps

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store