Teach you how to write a perfect product promotion plan in 6 steps! (2)

We will teach you how to write a perfect product promotion plan in 6 steps (1). We have introduced the first 3 steps. What are the remaining 4-6 steps? We will reveal it today.

4. Overall planning

Before promoting a product, you must make an overall plan for the project, which is what we call the big framework, and then fill in the details within this framework. The overall plan should include the time of new product launch, promotion platform, promotion rhythm, etc.

In this project, we selected self-operated social media, media, KOL, SEM and other platforms, formulated different cooperation contents according to different platforms, and exposed the products in an all-round way.

5. Promotion strategy

The promotion strategy plays a very important role in the entire plan and directly determines the implementation effect of the plan. It is necessary to control the promotion rhythm, coordinate event planning, and cooperate with advertising. Any problem in any link will affect the overall results.

Of course, the final implementation of the plan must be combined with the actual situation of the company. No matter how good a plan is, it is necessary to consider the implementation situation. Usually the factor that has the greatest impact on a plan is the activity funding . The quality of a plan's outcome definitely requires financial support. If you want to get something for nothing and don't want to spend money but still want to get a good effect, then I advise you not to do it. How can you get good things then?

It is also necessary to appropriately adjust the promotion plan according to the company's budget. Based on the company's specific situation and its budget, some modifications were made to the previously ideal promotion plan to make the plan more feasible and provide the company with multiple options.

6. Activity follow-up/summary

After the campaign starts, the plan should be evaluated periodically, and data analysis should be done on the progress of different stages, promotion progress, and promotion rhythm to ensure that everything is as expected and that any problems arise and adjustments are made in a timely manner.

Media contact: The progress of the cooperative media needs to be constantly followed up to match the timeliness of news exposure.

Kol follow-up: After the samples are sent out, you are also responsible for following up on the sample status. This process is also very cumbersome. Periodic follow-up makes it easier for you to grasp the progress of the Kol.

Of course, there is still a lot of other work to be done, the most common of which is follow-up, analysis, adjustment, and summary.

Summarize:

To implement a good product promotion plan , you need to do the following:

1. Product positioning analysis

2. User portrait and audience analysis

3. Media and promotion channels

4. Overall planning

5. Promotion strategy

6. Activity follow-up/summary

No matter what plan we make, we must combine it with the actual situation of the company so that the plan can be better implemented. There is no point in talking about it on paper. Don't always focus on the operating strategies of those big companies. Many companies today cannot afford what they do.

As an operator, you need to find ways to get the maximum output with the minimum investment. Everything starts with a good promotion plan. Can you do it?

In addition, I want to say something to some bosses. Don't compare everything with those big companies. Not everyone can make consumers pay for their products based on sentiment. Not wanting to invest in promotion funds, but still forcing promoters to make the product a hit, isn't this just deceiving yourself?

"You can't even use Photoshop, what kind of operations are you doing?"

"You can't promote the product without funds, what operations do you do?"

"You can't even write copy, what kind of operations are you doing?"

I believe these problems are often encountered by operators, and they are a fatal chain reaction.

Some bosses, don't think that operations staff are omnipotent and can do everything.

When you see other companies being able to dominate the screen with copywriting and emotions, you fail to see the long-term testing and financial investment behind them.

Related reading:

1. Elements and channels of online product promotion plan!

2. Why do product promotion and advertising require calculation?

3.2019 Complete list of product promotion channels!

4. The cost of product promotion is almost zero, how to recruit KOLs?

5. Product promotion: How to place advertisements?

6. Two core elements of product promotion: content and channels

author: SayB2C

source: SayB2C (ID: sayb2c )