Xiaohongshu Promotion Guide

1. Beauty and personal care

1. Don’t drive a courier on the road if you are fine…it’s heartbreaking!

(Note data: 27,000 likes, 8,684 favorites, 567 comments)

The title of a popular article on Xiaohongshu : The title "Don't open the package on the road if you are fine...it will break your heart" is a threatening + curiosity-provoking title. Circle the word "Don't do that" because it will be tested in the future. Generally speaking, when users see this kind of title, they will be curious and wonder why they should not open the package on the way, so the click-through rate will be affected.

Xiaohongshu’s popular article cover: the above title, plus a cover with strong visual impact. The blogger or PR who planned this note is different from general planners. The method of breaking the glass bottle is indeed novel, and the scene takes place on the road, which looks like an "accident scene". The scene story is more immersive and more attractive.

The content of the popular article on Xiaohongshu: from the planning of the title, to breaking the bottle to show the texture of the product, to the details of the usage process, and finally the result of whitening long legs. In fact, the routines are similar, but the scene "accidents" are more eye-catching than ordinary notes.

Xiaohongshu interactive comments: Readers, please read the comments carefully about drainage, "peach hfp body lotion. Now peach emojis cannot appear on Xiaohongshu, so you can use English instead. This method can still be used now, and this English may also be a sensitive word in the future, but there will always be a way.

Copy homework: If your cover scenes are too homogeneous, you can also refer to the "accident scene" in this note. Of course, it must be presented in a scene that has nothing to do with product quality. In addition, the title "Don't xxx" can be used as a direct reference. And the peach drainage technique in the comment section.

2. When the manicurist takes out this palette of paint

(Note data: 2.3w likes, 1666 favorites, 669 comments)

The title of the popular article on Xiaohongshu: "Manicurist" identifies the group of people and products, points out the content and leads to the following text, and "Paint Palette" has a clear destination and boldly describes the intention of the note. It is not difficult to guess that although this is a paint palette, it can also be used by art students.

The cover of the popular article on Xiaohongshu: The product picture itself is not attractive, but the effect picture at the back fully shows the color tone of the paint and the effect of using it, which is intended to attract the attention of manicurists and users who like to do manicures.

Isn't it important to focus on color tone and effect when doing manicure? After all, pretty girls have no resistance to beautiful things. Bloggers seize people's love of beauty to promote products and spark discussion .

Hot content on Xiaohongshu: The content not only emphasizes the manicurist's superb skills, but also reveals the color and saturation of the paint, adding highlights to the product. It is no exaggeration to describe it as stunning. It is eye-catching and attracts users to click in to take a look. The blogger’s vocabulary is simple, but his purpose is precise.

Xiaohongshu interactive comments: detailed details make it easier for users to understand product attributes. The product is more practical, and the collection rate and comments will be relatively high. It deepens the understanding of multiple products and completes product promotion. When displaying the appearance of the product, it is also necessary to pay attention to the details of the product, which is more conducive to increasing netizens' awareness of the product.

Copy homework: Compared with other promotions, the highlight of this picture and text lies in the color tone of the product. Only by catching the user's eye can there be a chance to promote the user's curiosity about the product, and the renderings directly hit the user's heart and let him see the effect of the product.

2. Dressing and dressing

1. Why can’t you get Bing Dwen Dwen? Because you got step 1 wrong! !

(Note data: 26,000 likes, 11,000 favorites, 1,599 comments)

The title of the popular article on Xiaohongshu: Combining with the latest craze of "Bing Dwen Dwen", the Winter Olympics is a big craze recently. Taking into account the fact that many people cannot get the Olympic lucky items, the blogger made a tutorial on how to get Bing Dwen Dwen, using rhetorical questions to test the readers' psychology and capture the key points just right.

Cover of a hot article on Xiaohongshu: The cover image is of the cute Bing Dwen Dwen. Young people who are interested in the trend will surely take a look at it, increasing the click-through rate and promoting the effect of grabbing products. Then the flowchart and method are released, which are so useful.

The content of the popular article on Xiaohongshu: "Limited edition" reflects the scarcity of the product, and then detailed steps are given, emphasizing the preciousness of the surrounding areas, and repeatedly emphasizing the time points to increase the store's traffic and hook buyers' desire to buy. When recommending the product, the blogger also implants the APP and adds detailed steps. It's really too "scheming".

Xiaohongshu interactive comments: Understand the authenticity of the product. After all, Bing Dwen Dwen is not cheap now. Satisfy the purchasing needs of more shoppers, increase product promotion efforts, and complete product orders.

Copy homework: Whether it is the layout of the text or the content displayed in the picture itself, there are detailed steps, strong operability, and high collection value.

Combining hot topics to promote products is an implementation plan that most people have in mind, but how to set it off in a novel way is a big science, and it is also a big problem that confuses many bloggers.

" Why...because..." These transitional conjunctions are also included in the exam, so take note of them in a small notebook .

2. The collection of summer skirts you asked about is here!

(Note data: 72,000 likes, 38,000 favorites, 594 comments)

The title of a popular article on Xiaohongshu: "The collection of summer mini skirts you asked about is here!" It shows the direction that netizens are responding to and increases the click-through rate of notes. "Summer" is positioned as a season, and the target group for wearing "mini skirts" is clear.

The cover of the popular article on Xiaohongshu: It is not difficult to see from the cover that this is a grass-planting note. The little skirt on the body naturally becomes the protagonist of the note. The exquisiteness and saturation of the picture are very pleasing to the eye, giving the user a comfortable and strong aesthetic first impression. At the same time, a store is inserted into the picture, and netizens who are attracted by the products will subconsciously search for the store to complete the traffic.

The popular content of Xiaohongshu: simply and crudely states the purpose, goes straight to the point without any nonsense, and does not use too many promotional words. Although simple and crude, netizens often prefer this concise rhetoric, breaking the shackles of adjectives. Although users do not have a sense of experience, beautiful clothes look good on others, which is itself a beautiful scenery.

Interactive comments on Xiaohongshu: enable readers to fully understand how clothes fit their body shape, and have a further understanding of the size, length and quality of clothes.

Copy homework: In this type of picture display, the picture should be displayed from the overall to the details. Platforms and users will also prefer this type of content; paying more attention to the comment area is the most intuitive place to understand user needs. Of course, the saturation of the image itself is also one of the factors that affect its aesthetics.

3. Let’s talk about how much influence hairstyle can have on a person’s appearance! !

(Note data: 66,000 likes, 49,000 favorites, 1,280 comments)

The title of the popular article on Xiaohongshu: The title shows the importance of hairstyle. If you choose a good hairstyle, you will definitely look good. External image is something that everyone pays great attention to, and it is also the source of a person's self-confidence.

The cover of the popular article on Xiaohongshu: The cover is fascinating with a sweet picture, boldly interpreting the contrast of hairstyles, and clearly contrasting the effect, attracting young sisters who are troubled about what hairstyle to choose, and it is also a reference for hairstyles.

Hot article on Xiaohongshu: The different effects of multiple pictures produce comparison pictures, showing the diversity of hairstyles, emphasizing that it is not picky about face shape. Even if the facial features are not three-dimensional, the hairstyle can be used to cover the defects, making the facial lines smoother. It is a perfect hairstyle for first love and meeting parents.

Xiaohongshu interactive comments: It helps to answer readers' questions about face shape, hair volume, hairstyle tutorials, management difficulty, and analysis of different ages, eliminating appearance anxiety.

Copying homework: Life is not always the same. If you learn to change and try more, you will always discover a new world. While imitating the experts on Xiaohongshu, you can also use the appearance of celebrities as a reference. When copying homework, readers should pay attention to the diversity of things and not stick to the same old thing.

3. Sports and Fitness

1. I slimmed down my pear-shaped body and got slim legs and leg lines by doing these exercises

(Data analysis: This note has 46,000 likes, 43,000 favorites, and 467 comments)

The title of the popular article on Xiaohongshu: "Pear-shaped figure" directly targets the crowd and indicates the benefit group, while "losing weight" clarifies the purpose and goes straight to the point, making it fascinating. "Slimming legs" and "leg lines" clearly define the parts and are well organized.

The cover of a popular article on Xiaohongshu: The cover directly shows a beautiful picture of long legs and a slim waist to attract the reader's attention, and the meaning of the picture is "If you also want to have such a perfect body, then you can come in and take a look." The back is a comparison picture of the leg lines, which allows readers to see the effect simply and clearly, and finally gets to the point, the method of losing weight, how to lose weight and the source of the method are all directly clear.

Hot content on Xiaohongshu: The blogger directly revealed the original height, weight, and body fat percentage, which indirectly highlighted the effect of persistence. He described the leg information in detail to illustrate the before and after effects, which directly made girls with pear-shaped bodies excited, emphasizing that as long as you move your legs and control your diet, there is nothing that cannot be improved.

Interactive comments on Xiaohongshu: As long as you lose weight, you will look good in anything. The difference in the effect pictures is even more attractive to girls. The fat burning training table has detailed notes to help readers further understand and strengthen the fanatical idea of ​​burning fat through exercise.

Copy homework: When bloggers make such notes, they should pay attention to inserting other leg-slimming products at the same time as releasing the training plan, such as: leg-slimming rings, stretching shoes and other leg-assisting magic products to complete product drainage. They should also emphasize the post-training effects. The most realistic effect pictures are the only motivation for readers to click on the notes.

4. Maternal and Child Care

1. Why did I only discover this thing when my child was two years old?

(Note data: 27,000 likes, 17,000 favorites, 368 comments)

The popular title of Xiaohongshu article: Why did I only discover this thing when my child was two years old? Identify the beneficiary group (moms). I regret that I got to know this product too late, and I emphasize its usability and safety. This is similar to the “Why…because…” above, using a transitional approach to highlight the product.

The cover of a popular article on Xiaohongshu: The cover directly shows the product picture with the intention of promoting good things. The cover itself is not very attractive, but it works well with the title to arouse the curiosity of readers. The blogger is familiar with the confusion of contemporary mothers and records good things to help mothers solve the dilemma of raising children.

Hot content on Xiaohongshu: The blogger uses the word "awesome" to highlight the usability of the product, arouse users' curiosity, and gives examples of the product's basic features and advantages to increase awareness and usage of the product.

Interactive comments on Xiaohongshu: Must-have items for babies and long-term household necessities must of course be of good quality and inexpensive. Only surprising content can stimulate users' desire to leave messages and discuss. For practical products, the use value of the product itself is a major highlight that attracts readers.

Copy homework: As long as people live, there will be problems and troubles of varying sizes. And our existence is to solve these problems and troubles.

There are countless small things in life. In addition to sharing daily good things, the blogger’s own values ​​are also very important. The more practical the products are, the greater the fans’ stickiness to the blogger will be, achieving a better planting effect.

2. Your mood during pregnancy directly affects your baby’s appearance

(Note data: 16,000 likes, 1,290 favorites, 1,234 comments)

The title of a popular article on Xiaohongshu: Mood during pregnancy affects the appearance of the fetus. No matter whether the parents are good-looking or not, they don't want their children to be too "ugly" when they are born. Sensible parents have already clicked in to read it.

The cover of the popular article on Xiaohongshu: The so-called extreme ugliness is beauty. Here are two beautiful pictures to feast your eyes. The influence of good or bad mood during pregnancy is what many pregnant mothers are worried about. The big difference between the before and after pictures further emphasizes the title "direct".

Hot article on Xiaohongshu: Comparing the blogger’s first and second children, the mood index is indeed one of the determining factors of the baby’s appearance. The second child is like someone else’s child. They all have their own unique looks, breaking the cute image of ordinary children, which is bound to make people laugh.

Interactive comments on Xiaohongshu: Some people say that the uglier a child is when he is young, the prettier he will be when he grows up; some people say that eating more grapes and other fruits during pregnancy can make the child's eyes bigger and the skin smoother, and so on. If you believe it, it exists; if you don’t believe it, it doesn’t exist. Only when the pictures and short articles are close to life will people believe it and want to comment.

Copying homework: Popular articles sometimes go against the grain and do not follow the original routine. Refusing to copy blindly may lead to unexpected results. The article uses the opposition and conflict between beauty and ugliness to emphasize the decisiveness of a certain factor.

5. Home Furnishing

1. Healing refrigerator storage/practical and safe!

(Note data: 12w likes, 9.1 favorites, 1078 comments)

The popular title of Xiaohongshu: Targeting people who don’t know how to store things. The "healing style" is very similar to the immersive style that has been very popular on the Internet recently. In this video, we can see that the fingers are neatly stored and arranged in an orderly manner, giving people a comfortable and relaxing feeling. "Refrigerator storage" directly states the purpose, partition storage and avoid clutter.

Cover of the popular article on Xiaohongshu: The cover is simple and direct. It can be seen that the cover image of this video is neat and orderly, leaving the viewer with a very full and well-placed plane image. The packaging is divided into sections to avoid mixing of flavors, and the orderly classification is an effect shown by the entire video.

The hot article content on Xiaohongshu: Storage is a problem that troubles many people, and how to store and how to buy storage are what most people are anxious about. The blogger simply and clearly explains how he arranges and stores things and the reasons for classification and zoning, which has set a leading role for most people. If you don’t know how to organize, come and see me teach you how to organize your refrigerator.

Interactive comments on Xiaohongshu: Things that are close to life often receive more feedback and doubts from the majority of netizens. This is also where the blogger's care lies. In the comment area, you can discover many points that the blogger did not mention, which increases netizens' awareness and recognition of the recommended products.

Copy homework: Use recording method to face netizens directly, which is more detailed and intuitive, improves user attention, emphasizes the importance of storage, makes users empathize, and improves conversion rate.

2. A door separates the aesthetics of two generations

(Note data: 50,000 likes, 8497 favorites, 1369 comments)

The title of the popular article on Xiaohongshu: "A Door" arouses the interest of readers. What kind of event will a door trigger? If you are curious, come in and take a look. "The aesthetics of two generations" reveals the difference.

Cover of a popular article on Xiaohongshu: A few pictures roughly show the differences and styles between the inside and outside of the room. Is this considered a difference in aesthetics? The older generation pays attention to medieval beauty, while the styles of modern young people are ever-changing. So the question is, is your home also like the blogger's, with two different worlds inside and outside the door?

The content of the popular article on Xiaohongshu: The focus of the content is consistent with that on the cover. The turning point of the note is inside and outside the door. The furnishings in the house are neat and orderly. It is not difficult to see that the blogger is a person who pays attention to life and decorates the room in his own style.

Xiaohongshu interactive comment: Is this someone else’s nest? It’s comfortable, clean and tidy. People always yearn for and pursue all beautiful things.

Copy homework: Do your own thing, live your own life, you must have one of the passions and dreams. Having a comfortable room can be a kind of comfort for office workers after get off work.

Modern young people focus on experiencing and enjoying life, so as young people, we are also a good entry point. When writing an article, don’t forget that we ourselves are also a highlight of life.

3. Family members, stop guessing, there really is no 150 square meters

(Note data: 3.4w likes, 2.8 favorites, 991 comments)

Hot article titles on Xiaohongshu: "Don't guess" stimulates readers' curiosity, and "150 square meters" uses digital titles to trigger topics and roughly determine the direction, which is the correct way to design a house to make the space appear larger.

Xiaohongshu popular article cover: The cover shows the room structure, design style, home furnishing placement, color tone and best results. It makes people think about what kind of style and decoration they want for their house, which leads to thinking and hesitation about the product.

The hot articles on Xiaohongshu are rich in content and details. Just like the effect description of the cover picture, it simply and clearly states one’s own decoration concept and is easy to understand. Putting the effect picture while attracting traffic can achieve twice the result with half the effort.

Xiaohongshu interactive comments: increase purchasing desire and increase product attractiveness. The content is not too rigid, the active atmosphere increases credibility, and the text is combined with product topics, which is more likely to be favored by the platform and users.

Copy homework: Useful information usually comes from life and is a summary of life's explorations. It is nonsense to just talk about so-called good methods that have no effect. It is not just about simply giving examples of methods, but also about clarifying the user's curiosity and doubts and prescribing the right medicine.

4. Promise me…if you have an air fryer, you must try it! !

Hot article title on Xiaohongshu: "Air Fryer". Friends who like to eat, drink and cook can take a look. It is an easy-to-use and simple food tool. I believe no one can resist the temptation of delicious food.

The cover of the popular article on Xiaohongshu: It fully demonstrates the effect of delicious food made in the air fryer, which makes people drool. It is very appetizing at first glance, and the color and exquisiteness are perfectly displayed, forming an encirclement of delicious food: "If you want to eat – make it yourself – use the tools – learn the method – taste it carefully."

Hot article on Xiaohongshu: Are you tired of eating takeout every day? It is not only unhygienic, but you can also make your own takeout, which is clean and hygienic. Both the layout of the text and the content displayed in the pictures have detailed steps, are highly operational, easy to use, and have great collection value.

Interactive comments on Xiaohongshu: Tag your good girlfriends and friends to learn from you, especially the beauties who have boyfriends. This is a good opportunity to show off. You can also discuss more dishes with netizens and discover a new world of food.

Copy homework: Dear readers, you can use reverse thinking to sell products . Usually users are not receptive to sales thinking and can only explore on their own. Only by experiencing real events in which they have participated can they have a deeper understanding and show the most real scene to the majority of netizens.

6. Beauty and Cosmetics

1. I will be sad if anyone has not used this double eyelid tape, OK?

(Note data: 2.4w likes, 8916 favorites, 299 comments)

The title of a popular article on Xiaohongshu: The title "Those who have not experienced it will be sad" implies the usefulness of the product, firmly locks the eyes of beautiful girls with single eyelids, puffy eyelids, and double eyelids, locks in the range of demand, uses rhetorical questions to seduce people's hearts, and gets straight to the point.

The cover of the popular article on Xiaohongshu: directly displays the product picture, accurately and powerfully showing that this is an Amway article, and directly releases comparison pictures and order pictures to attract customers. Customers will subconsciously search and browse in the store, thus completing brand drainage.

Hot article on Xiaohongshu: It emphasizes that the product was recommended by Xiaohongshu, which reflects its authenticity. It compares with other brands in terms of price and cost-effectiveness, and has a natural and lasting effect. Moreover, the small box is easy to carry and comes in large quantities.

Xiaohongshu interactive comments: reflect the authenticity of usage, the degree of usage, and add descriptive words for the product, so that readers will increase their love for the product and have the desire to place an order.

Copy homework: When attracting traffic for beauty products, we focus more on the value of the product itself and the needs of the user group. Therefore, we can produce a detailed video tutorial and usage guide to introduce the product. For example, when producing an eye makeup tutorial, we can zoom in on the details of the eyes before and after makeup to enhance the practicality of the content.

2. The best eyeshadows worth buying

(Note data: 2.4w likes, 8916 favorites, 299 comments)

Hot article titles on Xiaohongshu: The title “Worth buying” highlights the product’s high cost-performance ratio, and “fairy” describes the product’s ease of use and versatility. "Eye shadow" clearly indicates the product category.

Cover of the popular article on Xiaohongshu: From the cover, we can see that the blogger mainly recommends three eye shadows to us, using effect display to show the color effect of the product, as well as the difference in color rendering and color number and the degree of colorization, which is conducive to the needs of different makeup effects.

The popular content of Xiaohongshu: The blogger first emphasized that it was a niche eye shadow product, which means that the product was inexpensive and of good quality, but with great color and effect. He also selected two colors from the same color category that were both good in color and quality, solving the customer's tangled psychological state.

Interactive comments on Xiaohongshu: It is convenient for consumers to choose brands and color numbers, and to understand the substitutions. It has given them a strong reassurance on how to choose color numbers for their skin tone. While you are being recommended to the product, you can also tag your good friends for reference and increase the number of views on the product.

The blogger's selection of products is extremely important. Sequins, glitter and multifunctional makeup are all subtle and bright expressions of eye shadow. In addition to the blogger's own makeup skills, the ability to explain the products is also a major module that accounts for consumer appeal and an important factor in increasing the number of fans, achieving better grass-planting effects.

Copy homework: The range of beauty products is extremely broad, and the effect of combining them may be better. For example: a colleague bought a bottle of hyaluronic acid water, and after using it for a month with compound acid, she said the effect was very good... This can not only promote the products in the article, but also expand to previous products. Conduct secondary traffic diversion for previously promoted products.

3. Come save money! 6 simple and easy-to-use beauty tips!

(Note data: 16w likes, 85w favorites, 765 comments)

The title of a popular article on Xiaohongshu: I guess girls are not unfamiliar with the feeling of smelling like money from head to toe, and “Come and save money” just hits the money-saving psychology of girls. Even if they are using some of the methods themselves, they still want to come in and take a look. I have to say it’s really attractive.

The cover of Xiaohongshu’s popular article: The big words on the cover boldly highlight the theme, create suspense, and arouse the curiosity of netizens. Don't just use numbers to highlight the theme, but also include English to make the title interesting. Just like the text abbreviations that were very popular some time ago.

The hot article content on Xiaohongshu: From the video, we can see that the blogger recommended a total of 6 tips for saving money. The content mainly revolves around the word "saving money", which is more attractive to girls. The content appears diverse but not very long, which meets the requirements of modern short videos.

Interactive comments on Xiaohongshu: Any bold and uncertain ideas can be answered here. It has been 22 years. Are there still beautiful girls who don’t wear makeup? The beneficiaries are so broad, there must be a lot of talented people in the comment section. Invisible hidden bosses often hide in the comment section.

Copy homework: In fact, this kind of publicity method is very similar to the publicity method of "a certain big brand substitute", both of which are for saving money. As long as the content is exciting enough, the chance of being exposed is also very high. Being able to accurately keep up with the trend is a basic requirement that a blogger should have. Readers should pay more attention to this aspect and use the trend to increase the appeal of the product.

7. Cute Pets

1. Huhu has used up four bottles of probiotics. It is safer to have them at home~ (Reporting notes)

(Note data: 18,000 likes, 8,916 favorites, 423 comments)

The title of a popular article on Xiaohongshu: The name "Hu Hu" is just right. This year is the Year of the Tiger. The author uses an anthropomorphic title to tell the story, making the originally boring article a bit more interesting. It’s not just humans who need to supplement probiotics, pets also need appropriate supplements.

The cover of the popular article on Xiaohongshu: Echoing the title, it is a kind of probiotics for cats, don’t get it wrong! The little cat on the cover is so cute and loves animals so much, so he must be a very loving owner.

The hot article on Xiaohongshu: Indirectly recommending the product, it is not good to eat something to help digestion after eating meat, which is not good for the eating habits of small pets. Of course, it is also very helpful for kittens with loose stools and diarrhea. The blogger resonated with cat owners and solved the headaches that caused headaches for all cat owners. He stated the advantages of the product, then displayed the product, introduced the ingredients, informed the safety and effectiveness of the product, and gradually dispelled the owners' doubts.

Interactive comments on Xiaohongshu: Expanding products, coupled with the blogger's own experience, can give a reliable effect. It can also help pet lovers understand different types of pets and raise pets rationally, which plays a role in avoiding mines/planting grass. In the message area, you can see that the name of Xiu Cat has triggered wishes for wealth in 2022, which has greatly increased the capacity of the comments area.

Copy homework: This type of article can hardly be called a big hit. It should not only capture the details of raising pets, but also resonate with pet owners as much as possible to promote communication. The content of the notes should also be novel so that pet owners will not lose interest in further understanding.

8. Final Conclusion

New hot spots emerge every month, and we will promptly analyze the popular articles. Operators need to learn from them and not be blinded by hot trends. Seeing the essence through phenomena is the source of innovation.

It is necessary to understand what kind of content is defined as high-quality content and what are the dimensions for measuring it. After producing high-quality content, you can decide how to promote it more effectively and reasonably (that is, more cost-effective and more cost-effective).