k12 advertising creative optimization guide!

This issue provides you with ideas for optimizing advertising creativity if you are working in K12 education. So hurry up and start learning!

1. K12 education advertising image optimization case

【Case 1】

This case promotes a free trial class of AI 1-on-1 tutoring. The picture has been optimized and the click-through rate has increased by 150%. The optimization analysis is as follows:

Before optimization

① Picture selection: Choose pictures of children doing their homework, but do not highlight the characteristics of the course.

② Appeal of the picture: The child’s expression is ordinary, the overall tone is dull, and the appeal of the picture is slightly weak.

After optimization

① Image selection: Choose a group photo of teachers and combine it with a small amount of copy to highlight features such as "free trial effect" and "AI teaching" to stimulate user demand;

② The appeal of the picture: The teachers are confident and smiling, full of positive energy, with bright colors and are very appealing.

【 Case 2 】

This case is for kindergarten enrollment promotion. The pictures have been optimized and the click-through rate has increased by 200%. The optimization analysis is as follows:

Before optimization

① Picture selection: Choose pictures of kindergarten corridors. The characteristics of the kindergarten are not obvious and the features are not prominent.

② Appeal of the picture: There are no children or teachers, so the appeal of the characters is zero.

After optimization

① Picture selection: Choose pictures of interaction scenes between teachers and children, with backgrounds and characters that have kindergarten characteristics.

② The appeal of the picture: The teacher interacts closely with the children with a smile on his face. The overall tone is bright and the picture is appealing.

After reading the case, what are the tips for optimizing advertising images? According to Qinglanjun, the conclusion is nothing more than the following two points:

NO.1 Choose images that highlight the characteristics of the course or school

NO.2 The picture should create appeal through characters and colors

Want to create a picture quickly with good results? In addition to keeping the above two points in mind, real sword and gun production skills are essential. How to design specific pictures? How to write a copy? The routines are all prepared for you, and see below:

2. K12 External Advertisement Production Guide

1. Native scene class

The use of real scene pictures is extremely attractive and users feel more involved.

Scene ①: Classroom teacher-student interaction scene

If we want sustainable development of education, students are the foundation. Use this trick now to quickly achieve your enrollment KPI!

Author: Qinglan Jun

Source: Qinglan Project