4 ways to design the background image of the new media Douyin homepage

After completing the account positioning planning, the first thing to do is to package the Douyin account, such as the name, signature, and background picture design. These are what fans can see at first glance. The first impression is very important. Details determine success or failure, especially the homepage background picture.

In our view, the background image is the cover of WeChat Moments, which is an excellent advertising space. In addition to the avatar, it is the most direct place to display the account positioning and brand tone.

Make good use of this picture and you can easily increase the number of fans! First, let’s briefly talk about the size to facilitate the designer’s design.

Background image size

• Like the official account header image, the Douyin background image also has a fixed size: 1125*633 (pixels)
• Upper part: Size: 1125*395 (pixels)
• Function: Intuitive content that comes into view when fans click on the homepage
• Middle part (red area) size: 633*633 (pixels)
• Applicable situation: When the user pulls down the Douyin homepage, the details in the middle of the picture are automatically enlarged

The red area of ​​the background image will be automatically compressed, and only when you pull down can you see some of the content below; therefore, try to place the content you need to display in the key content area.

The background image can highlight the positioning of the account, give users prompts, and increase the attention rate and conversion rate. When designing, there are several directions to refer to. Some of the following materials are from the Internet.

1. IP map, deepen personal impression

This type is suitable for building a personal image IP and deepening the impression of the IP in the minds of users. Many accounts with real people doing this because you are the spokesperson for the Douyin account.

Representatives: Li Jiaqi Austin, Guo Congming

If you are traveling abroad as a team, a team photo will help your team quickly gain recognition.

Representative: Buqi Dance Company

For pet accounts, you can directly use photos of cute pets

Representatives: Liu Erdou and Ha K from Club Talk

2. Supplementary introduction and deepening of direction

The homepage background image is the most eye-catching part when users click on the homepage. You can use it to make a secondary introduction to the IP and deepen fans’ cognitive impression of the IP.

For example, "fashion lifestyle designer, the man who spends the most money on Douyin" and so on can be highlighted as a part of the introduction of the Douyin account.

You can also combine your core information with guiding users’ attention to deepen users’ memory.

Representatives: Detective Xiaoyu, Crazy Kids

3. Fancy guidance, show your style

Using some tricks to attract users' attention is also a necessary skill for Douyin.

The most direct way is to use a cute and well-behaved profile picture, or personalized and warm text to give users psychological hints to pay attention to you, thus encouraging fans to follow you.

Representative: Taro SAMA who loves cooking

Or you can give users some intuitive prompts based on the positioning attributes of your account content, such as "Follow me and I will teach you how to lose 10 pounds in a month" or "Follow me and I will teach you how to get your boyfriend", etc., to attract interested and needy users to pay active attention.

You can also use background images to direct traffic to other platforms, guide users to pay attention to the matrix IP, and drive traffic to other platforms to increase user conversion rates as quickly as possible.

Although the user operation cost is high, the fan accuracy will be higher due to the relatively zero-cost traffic diversion effect.

4. Just text, big is enough!

If you really can’t think of a better idea or copy, you can use some playful and interesting words and design them to be more eye-catching to attract users’ attention.

For example, as shown below, pure text can also grab the user's attention immediately.

Of course, background images, titles, and copywriting are all essential elements for making Tik Tok videos.

If you want to achieve long-term and highly sticky user growth, you need to spend more time on operations and shooting. In addition, you must also polish the output of original content.

Author: Tang Xiaohan

Source: Tang Xiaohan