Frequently asked questions and answers about rewarded video ads!

Among all mobile advertising styles, incentive video ads are probably the most popular and hotly discussed ones nowadays.

Therefore, this article sorts out some issues related to incentive video ads, hoping to help the majority of APP developers better understand them; and make a smarter decision on whether to use incentive video ads for monetization in the future...

The entry of giants suggests that incentive video advertising may be the focus of future mobile advertising. At the same time, compared with other advertising forms, incentive video advertising has more prominent advantages. It can build a positive cycle ecosystem that allows users, advertisers, and developers to share the benefits. Users can actively choose whether to watch ads, and can also get rewards by watching ads, thereby improving the user experience. In the form of incentives, advertisers can not only obtain more high-quality users, but also deliver advertising information more effectively: According to market data, the click-through rate of incentivized video ads is about 4 times higher than other forms of advertising, and the conversion rate is about 3.6 times higher. Finally, the user experience is good, and it brings higher promotion effects to advertisers. Naturally, the media can also obtain more considerable monetization benefits and higher product satisfaction: Adcolony data shows that compared with other forms of advertising, incentivized video ads can obtain higher eCPM...

To sum up, when the traffic dividend is about to reach its peak and mobile apps are in a development dilemma, incentive video ads can bring new commercial monetization options to the media and become a new reconciler between user experience and commercial monetization!

Are non-gaming apps suitable for embedding incentive video ads?

In fact, the reason why incentive video ads are readily accepted by users is whether they can meet some urgent demands of users, and it has no necessary connection with the type of APP. Therefore, if your APP has a large number of paying users (that is, users are willing to pay for certain essential functions and permissions of the APP) - such as video (such as iQiyi), music (such as NetEase Cloud Music), audio (such as蜻蜓FM), dating (such as Momo, Baihe), reading (such as Palm Reader), tools (such as Baidu Cloud, WPS), knowledge community (such as Knowledge Planet), information (such as Yike), or education, comics, pictures, e-commerce and other types of content-based, entertainment-based, and practical tool-based APPs, you can embed 5-15 seconds (or even longer) incentivized video ads to allow users to obtain some functions and permissions that they originally needed to purchase without spending any money. Why wouldn’t users do that?

How to find the best rewarded video ad placement in your app? Meishujun has two suggestions:

1) Users have the right to choose whether to watch rewarded video ads. If you want them to actively choose to "watch", the incentivized video ads should be displayed when the user is currently in urgent need of something. For example, when a game is "frozen", watching an ad can "revive" the user; when the storage space is insufficient when using a network disk app, watching an ad can immediately "expand the capacity"; when non-members want to continue watching the second half of the video, watching an ad can satisfy this need... However, to achieve this, first of all, media-related business personnel are required to have a very good understanding of product design ideas, and secondly, they also need to conduct big data analysis on user demands, interests, portraits, etc., to identify what kind of scenarios will make users more willing to watch ads.

2) The most successful developers will continue to conduct A/B testing when designing the placement of rewarded video ads. By observing the user's viewing, retention, conversion, etc. at different locations, they can find the best display plan and seek to maximize profits.

How to balance advertising revenue and user experience?