Kuaishou advertising promotion process, Kuaishou advertising price

As one of the earliest short video platforms, Kuaishou has a very strong marketing capability. Kuaishou ads can allow advertisers’ videos to be displayed in the fifth position of Kuaishou’s discovery section, gaining huge exposure. Advertisers who want to use Kuaishou for advertising should pay attention. Below we will introduce the Kuaishou advertising price and Kuaishou advertising process in detail.

Kuaishou information flow advertising promotion process

1. Kuaishou advertising price

In order to successfully open an account with an agent through Kuaishou Advertising, you need to recharge your account, and then the fees will be mainly deducted by ocpm.

1. CPC means pay-per-click. The system will only deduct fees when users click on your advertising link. There is no charge for displaying and viewing the advertisement. The display is carried out in a bidding mode, and ads with higher bids are given priority to be displayed. The final click price of the ad is calculated according to a certain coefficient. The minimum bidding price starts at 0.2 yuan, and the actual transaction price is often higher than this price.

2. CPV means charging based on effective viewing. Only when the ad video is clicked and watched for more than 3 seconds by the user will it be charged. No fee will be deducted if the ad is not played or the playing time is less than 3 seconds. Generally, the price of a single CPV starts at 0.3 yuan. If you want to know the specific price, you can consult customer service online for details.

3. OCPM stands for optimized click-through rate, which is essentially paid based on CPC. The accuracy of adopting a more scientific conversion rate estimation mechanism can help advertisers improve conversion completion rates while obtaining more high-quality traffic. Based on the advertiser's bid, the system will adjust the bid dynamically based on multi-dimensional, real-time feedback and massive historical data, and intelligently adjust the bid according to the estimated conversion rate and the competitive environment, thereby optimizing the advertising ranking, helping advertisers to compete for the most suitable traffic, and reducing conversion costs.

2. Kuaishou Advertising Process

1. Consult customer service: You can consult online or by phone with Shenzhen Houtuo, the official authorized agent of Kuaishou Advertising.

2. Contract template: Fill in the required information according to the contract template "Kuaishou Advertising Release Agreement". The contract template will send the completed contract to the docking personnel by email.

3. Open an account: Please refer to the "Kuaishou Account Operation and Advertising Creative Guidelines" for registration of Kuaishou account and precautions to open an account. At the same time, fill in the "Kuaishou Advertising Account Application Form" and provide relevant qualifications, and send it to the contact person by email. Finally, fill in the "Kuaishou Advertising Recharge Form" and make the payment according to the contents of the advertising recharge form.

4. Preparation for delivery: Prepare picture and video materials, and upload them to the Kuaishou account.

5. Advertising online: The delivery information will be put online after being reviewed and approved. The advertisement will be launched and optimized based on the delivery data.

6. Launch conclusion: Output effect report and formulate launch plan for the next stage after launch conclusion.

The above is an introduction to the Kuaishou advertising price and the Kuaishou advertising process. The Kuaishou advertising platform is very suitable for advertising in industries such as wedding dresses, education, investment and franchising, auto shows, games, and finance.

To place Kuaishou advertisements, please contact Qinggua Media official