Facebook promotion plan and traffic diversion skills

Doing these things well can help you get potential business opportunities on Facebook, the world's largest social platform, one step ahead of others.

1. Facebook Promotion Plan

How to use social media in business promotion, such as promoting brand image through Facebook? It is not difficult to come up with a Facebook promotion plan. Doing these six steps can help you get potential business opportunities on Facebook, the world's largest social platform, one step ahead of others.

1. Register a safe and stable Facebook account

Before doing any Facebook promotion, registering a safe and stable account is the basis for subsequent actions.

2. Expand your Facebook page

Post photos of your store, employees at work, and other scenes to enrich the content of your Facebook page, thereby enhancing the sense of authenticity and trust.

3. Make your Facebook page active

Under the premise of ensuring the quality of content, post continuously, and ensure the posting frequency is at least once a week. You can publish information related to your company, products, and services, or you can choose to publish content that is valuable to your audience, such as industry news, policy information, market trends, etc.

4. Use data to understand your audience

Use audience data collection tools to understand who likes and visits your Facebook Page. Based on these data, we can understand the audience and group them. In the subsequent content release, we can add information related to the audience in a targeted manner to gain the attention of these potential consumers.

5. Publish the page to get sharing

Actively publish pages to get shared. The more people help you share this page, the wider the information can be spread, and this will become a channel to expand your business.

6. Stay connected to your community

In addition to publishing company information and industry news, you should also maintain good contact with surrounding communities, such as posting about local festivals or regional news.

7. Publish and share activities

When you have a big promotion, create an “Event” on Facebook. When events occur in the community, pay attention to them as well. Given the number of people using Facebook, creating events can actually increase output.

2. 12 Facebook Marketing Tips

1. Quality over quantity

Did you know that every 60 seconds, 317,000 status updates and 54,000 shared links are uploaded to Facebook? And that’s just updates and links!

A ton of content is uploaded to Facebook every minute. To stand out from the crowd, you should focus on content quality rather than quantity, as quantity doesn’t actually increase clicks. In fact, in the new newfeed update, Facebook pays more attention to high-quality content.

Content broken down into smaller niches can improve the relevance of your ads to potential shoppers, increasing your chances of engagement with potential customers.

2. Tips for promoting your Facebook page

Planning to run an ad to promote your Facebook page? When you create these ad campaigns, Facebook will automatically adjust the text and product descriptions based on your page settings.

However, to increase the response rate for each segment, you can customize the title by clicking Advanced options and using the text box to make adjustments to the title.

3. Integrate Facebook strategy

Whether you’re creating PPC ads or Facebook page content, your goal should be the same: to provide highly relevant content to potential customers . Of course, your goals may be different, with PPC ads driving traffic to your store, while posts on your page are responsible for getting your fans the information they want, but you want to make sure that every piece of content you create is interesting and high-quality.

That’s why it’s so important to integrate your organic and paid Facebook strategy to ensure that the content you’re delivering is consistent with your brand image. Potential customers are likely to engage with your brand through both organic and paid social posts, so any conflict in messaging will lead to mixed messages and ultimately damage your marketing efforts and ROI.

hint:

When planning your Facebook page content, remember the 80/20 rule. You want to make sure only 20% of your content is “hard sell” and the remaining 80% is interesting, inspiring, educational, high-value articles and other non-sales content.

Just because your content doesn’t contain overly salesy messages doesn’t mean you’re not building a loyal customer base. Look at the example below – are they telling you to “buy now”?

4. Live video

You should know the importance of video content for Facebook marketing, so how do you get good video content? You can use Facebook Live, the video live streaming platform owned by Facebook. According to video site Livestream, 82% of brand audiences prefer live videos to other forms of social media posts.

If you’re waiting to shoot “high quality video” you’re missing out on tons of potential clicks. The truth is, effective videos don’t need to be shot professionally.

Such is the case with Facebook Live. You can use live streaming to showcase new products, promotions, give advice for your niche, or show a behind-the-scenes look at an upcoming product line.

5. Try @your fans

How to maximize your organic traffic? When you share UGC (user generated content), partnerships, publications or Facebook pages with your fans, you can try @ing your fans.

6. Don’t underestimate “Instant Replies”

Not everyone has the budget to get involved in AI and robotics, but you can use Facebook’s Instant Replies feature.

Today, many consumers prefer to communicate with brands directly through Facebook rather than email.

Instant Replies can create a more personalized shopping experience, but people often expect instant responses rather than automated replies.

Instant Replies lets you engage with your customers before they even read their message.

7. Storytelling

Even with a paid Facebook ad campaign, storytelling can help you gain more attention and build a stronger connection with your target audience, which can increase ad clicks.

You can create a teaser before your product is officially launched to get people invested in your product in advance. You can also tell a story that is important to your brand in a video or article.

For example, the Facebook account Human of New York was established in 2010. The creator Brandon used storytelling to make this account have 18 million followers.

8. Share UGC and recommendation posts

When you’re building a community around your brand, nothing beats UGC and recommended posts. Not only is this a great way to engage fans and potential customers, but incorporating UGC into your Facebook marketing content can help increase entertainment, increase customer trust, and ultimately increase sales.

According to Adweek, 93% of consumers tend to refer to user-generated content when deciding whether to buy a product. Additionally, there are numerous studies showing that UGC improves Facebook relevance scores and ROIs (return on investment).

So how do you incorporate UGC into your Facebook marketing strategy? It's as easy as manually sharing content. No matter how you decide to use UGC in your Facebook ads, the key is to collect a lot of UGC posts.

9. Make image ads more attractive

UGC stands out not only because it is worth recommending, but also because the pictures of UGC are more unique than ordinary ads.

Tip: When using a header image to grab the attention of potential customers, you need to keep the ad text concise, clear and to the point so as not to lose the potential customer's attention.

10. Focus on your potential customers

There is an important word here - segmentation. You need to segment your target audience and then create highly targeted ads within that niche market. You should not focus on the total number of clicks, but the proportion of effective clicks.

Once you’ve identified your target audience, think about potential customers’ interests, their specific location, what they’re watching, who they’re following, when their target audience is most active, and then create highly targeted ads for them.

You can use the Facebook Pixel tool to track data for Facebook dynamic product ads, Messenger, and remarketing ads so that you can capture every niche market.

11. Use a cover image

You can update your cover photo regularly with new products, promotions, or seasonal content. This will ensure that when potential fans and shoppers browse your Facebook page, your newest and most popular content is first in front of them and grabs their attention.

You can use the image processing tool Canva, which can help you quickly create beautiful introduction pictures.

hint:

You can use Facebook Covers and Promotional Posts to promote exclusive content and promotions to your Facebook fans. If you provide VIP services and insider information, they will be more inclined to your product.

12. Optimize marketing campaigns in real time

Like most PPC advertising, to make the most of your budget you’ll want to monitor your campaigns and make adjustments in real time to ensure you’re getting the highest click-through rate for every dollar you spend.

It’s important to note that it usually takes a day or two for a campaign to generate enough data to judge its effectiveness.

For ads that don’t perform well, consider whether you’re doing the following wrong:

• Wrong targeting of Facebook ads

• Irrelevant ad placement

• The landing page and the ad on Facebook are not consistent

• Not scaling your Facebook ads correctly

However, more important than the above 12 marketing skills is that you must master some basic and very important practical methods, such as advertising structure, bidding strategy, delivery minefields, pixel tracking, etc.

Author: Hugo.com

Source: Hugo.com