B station advertising costs, advertising advantages and delivery process

B station advertising fee description

Friends who are preparing to advertise on Bilibili will be concerned about how much it costs to place an advertisement on Bilibili, how to calculate the cost of advertising on Bilibili, and other issues related to the cost of advertising on Bilibili. The following will introduce you to the billing method of Bilibili advertising, account opening price and other content related to the price of advertising on Bilibili, for your reference before placing an advertisement on Bilibili.

Bidding advertising display mechanism of B station

1. Multiple ads in the same position are ranked based on CPC bid and CTR.

2. Display ranking = CPC bid * CTR

Bidding advertising fee deduction mechanism of Bilibili

1. After the user clicks on the ad, the user's account will be charged in real time

2. The deduction price is based on the user's actual bid

CPC delivery:

1. When doing CPC delivery, you need to select the bidding method at the planning level: CPC

2. After creating a new CPC plan, configure the location, targeting (supports up to 2 targeting items), and bid in the delivery unit.

3. The current bid floor price is set to 1 yuan. If the bid is too low or the click-through rate is too low, resulting in an eCPM of less than 5 yuan, the creative will not be displayed.

Advertising is more accurate. The following article introduces the advantages of B station advertising for your reference.

Advantages of Bidding Advertising at Station B

The advantages of placing bidding ads on Bilibili are mainly reflected in two aspects: cost control and precise targeting. Simply put, advertisers can control advertising budgets and accurately target audiences, such as gender, age, education level, user interests, etc.

1. Cost control

Advertisers can see the effectiveness of their ads at any time, place ads independently, and control advertising budgets in real time. Bilibili’s billing method is pay-per-click. The advertiser pays the corresponding fee based on the number of times the user clicks on the advertisement. This will provide a basic guarantee for advertisers to control costs.

2. Precise targeting

Precise targeting is based on the crowd portrait of Bilibili to accurately target and deliver to users. Precision targeting includes population targeting, regional targeting, DMP preferred targeting and scene targeting.

a. Crowd targeting

Population targeting is targeting at users’ age group (under 25 years old, users aged 0-17) and gender (male/female).

b. Geographical targeting

Regional targeting refers to the distinction between core cities, key cities, other provinces and cities, or overseas regions.

c.DMP targeting

DMP targeting means that the platform can carefully select industries to find preferred groups for advertisers, and can also provide advertisers with keywords of user interests, and advertisers can choose by themselves.

d. Scene orientation

Scenario targeting is based on the device used by the user (iOS/Android) and the network environment where the user is located (WiFi/non-WiFi)

Bilibili advertising requires opening an account and recharging through Bilibili agents before advertising can be placed. Qinggua Media is the advertising agent of Bilibili. The following is a detailed introduction to the process of opening an account with Qinggua Media.

How to open an account at station b advertising

To place ads on Bilibili, you need to open an account and recharge at Bilibili's advertising agency. Only after completing the account opening and recharge can you place ads on Bilibili. Qinggua Media is the core advertising agent of Bilibili. You can open an account for Bilibili advertising at Qinggua Media. The following is the process of opening an account through Qinggua Media.

1. Contact Us

2. Negotiate with the advertising business manager of Bilibili. A professional Bilibili advertising business manager will contact you and you can discuss the details of the cooperation with him;

3. Sign a cooperation agreement and make payment;

4. After the recharge is successful, we will provide the account number and password of the promotion account and arrange for a professional advertising optimizer to connect with you.

How to place advertisements on Station B

There are two ways to deliver advertisements on Bilibili: one is self-delivered, and the other is hosted by us.

If you are very familiar with Internet advertising, especially video advertising, or your team has professional Internet advertising operators, you can choose independent advertising. You can self-service advertising through the B station advertising background.

If you have no experience in Internet advertising, it is recommended that you choose account hosting. You can entrust your ads to us for hosting. We will provide you with professional B station advertising optimizers to optimize your ads.

Account operation process

1. Create a new advertiser → Sales Department-Media Assistance Complete, must pass the account information qualification review

2. Recharge → Agents or advertisers pay offline, the sales department assists in submitting payment vouchers + recharge applications, the finance department approves and confirms, and the advertiser recharges to the account

3. Creative upload → In the early stage, the Bilibili bidding operation team assisted the other party to complete the creative copy upload

4. Material review → Bilibili’s professional review team reviews the advertising materials

For advertising at Station B , please contact Qinggua Media