What are the various ways to monetize Douyin? A comprehensive review of Douyin’s monetization methods

In today's Internet age, if you have fans, you have traffic, and if you have traffic, you have money to make. Any operation that cannot be monetized and lacks commercial value is illusory. Douyin happens to be a super APP with huge traffic. So what are the monetization methods of Douyin? Come and take a look at this article shared by Dongguan editor Feng Chao.

Whether Tik Tok can be monetized depends on your personal resources, personal qualities and business experience.

Your personal ability determines whether you can produce stable content to attract users, and your business logic determines whether you have a reasonable way to monetize.

In this class, I will stand in everyone's perspective, help you filter out pseudo-monetization information, and elaborate on the truly fast monetization methods and high-quality accounts on Douyin, hoping to give you a good reference.

A comprehensive review of Douyin’s monetization methods

The first way to monetize Douyin: short video personality + live broadcast + WeChat backend

(Education industry, high-order product services)

What are high-order products? Let’s take a quick look at them.

For example, cashmere sweaters, liquor, jewelry, jade, tea, etc. This monetization model is the most profitable on Douyin. They generally choose products with high gross profit and high repurchase rate, quickly cut the plate, and screen customers on the WeChat backend through account drainage. If you have good local specialties, you can also use this technique. There are many accounts selling bacon and other goods on Douyin.

The second way to monetize Douyin: Pure short video sales

Find the most recent and good video promoting products. This is the most difficult to copy and for ordinary people it depends more on luck. This is the most common one, adding a shopping cart in a short video. The items in the shopping cart match the content shown in the short video, and if the short video is played enough times, a transaction will be completed. If a short video goes viral, the profit from one video could be as high as hundreds of thousands or even millions. I have analyzed these accounts in detail, namely, sharing of good things, snacks, kitchen utensils, condiments, food, etc.

The third way to monetize Douyin: live streaming to attract traffic and backend monetization

Write your mobile phone number or WeChat ID on the blackboard. This is more commonly used by knowledge and education bloggers. The premise of this monetization is that the product system is vertical enough and authoritative in the industry. It requires the highest personal ability and is the least friendly to amateur bloggers. You can see that I have gained 500,000 fans in more than a month, but this is the result of more than ten years of business accumulation, spanning five or six major business modules. It is very difficult for ordinary people to do this.

The fourth way to monetize Douyin: mainstream live streaming

The threshold is the lowest, and it is best for ordinary e-commerce people to start. Let’s first build a financial system and see how much expenditure a standard clothing live streaming company needs:

Let me do some simple calculations for you. The cost of D-Music live broadcast comes from seven aspects:

Assume that we play for 6 hours a day.

(1.) 2 anchors (alternating), monthly salary 12000 15000, commission 1-3%

(2.) Operations, similar to Tmall operations, are responsible for the preparation, planning, promotion and review of each game. Monthly salary starts from 12,000, commission 1-3%

(3.) Central control, an essential position during live broadcast, responsible for assisting operations, cooperating with the anchor's commentary and taking products off the shelves, with a monthly salary of 7k to 8k.

(4.) Assistant, doing odd jobs, such as cooperating with anchors, shooting videos, etc., with a monthly salary of 7,000 to 8,000 yuan.

(5.) Customer service, as the case may be. If the quantity is not large, the central control can be asked to work part-time. When the volume is large, separate customer service is required, with a monthly salary of 5,000 to 6,000 yuan.

(6.) Rent. The live broadcast room doesn’t take up a lot of space, so 5k is probably the right amount for rent.

(7.) Promotion. I don’t have any promotion at the moment. If I were to start, I would aim for 10% of sales based on the proportion of early e-commerce.

In summary, the monthly expenses for a standard live broadcast room that broadcasts every day are around 70,000 yuan. Assume a 50% gross profit margin on regular clothing and a 40% return rate. At least 10,000 products need to be sold every day to break even. If it is a department store product with low gross profit and low return rate, the labor cost can be halved. Relatively easy. If it is jewelry with high gross profit, it would be quite good. If clothing live streaming wants to continue to save costs, it must adopt the husband-and-wife store model, with the wife appearing on the show and the husband operating it, broadcasting at home. The cost can be cut by at least half, so sales of 7,500 yuan a day can break even. This is much easier than selling on Taobao! If you sell 7,500 yuan a day on Taobao, I guarantee that you will lose so much money in a year that you won’t even be able to afford to wear a pair of pants. So if it's clothing, I suggest that you start as a couple. This is my suggestion both from a cost perspective and a personal ability perspective. Only the boss himself can establish his own personal image. Only if he understands it himself can he avoid being cheated when recruiting talents. I have been working in e-commerce, foreign trade and factories for so many years. It was only after I and my wife did public relations for a month that we achieved some success in creating a Douyin account. Many people think that it is difficult to sell 7,500 goods a day, but it is not. 7,500 a day means 230,000 a month. There are at least 100,000 sellers on Taobao whose sales exceed 230,000 a month. The current traffic of Douyin is higher than that of Taobao, and the competition is less than that of Taobao. You may be able to sell hundreds of thousands of videos after a single video goes viral.

The last and most important point is that it is more replicable. A strong short video anchor is difficult to replicate. It tests one’s personality, ability and how much money one spends. There is almost no replicability. However, store broadcasting is the direction of Douyin. Each live broadcast room is similar to a Taobao store. Douyin hopes to disperse the traffic and have more such stable live broadcast rooms. There are great opportunities. After all, a large number of small and medium-sized sellers have not yet started their layout on Douyin and are still struggling in traditional e-commerce.

The fifth way to monetize Douyin: accept advertising

Taking advertisements is exclusive to big IPs. Representative ones are the car-talking series: Brother Hu Talks About Cars, Bajie Talks About Cars, etc., and the food exploration series with the big logo D, which generated more than 10 million in cash in a single month. Ordinary people don’t even think about it.

The sixth way to monetize Douyin: local life

Local life is a channel that Kuaishou, Douyin, and Alibaba are focusing on. This piece of cake is too big. If you are a traditional J store owner, this will be a good track to follow. Through new media publicity, you can attract local users. This year, the better performing channels include blind date channels, car 4S stores, real estate, and stores. Everyone go and search, basically your local excellent 4S stores have layout, this customer acquisition channel

The cost of online shopping is much lower than offline. After all, every time you release a video, at least 500 people will see it. How many people can actively see your store at other times? The recent internal testing of Xindong Takeaway is obviously aimed at Meituan, and may bring a huge impact to the takeaway market! This is the path for Douyin to monetize. Everyone should choose the model that suits them according to their personal characteristics. The one that suits them is the best.

This concludes this article about the various Douyin monetization methods and a comprehensive review of Douyin monetization methods. For more relevant Douyin monetization methods, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!