A must-have hot search tool for new media professionals!

A must-have hot search tool for new media professionals!

Since I started writing, I have had a few fans add me on WeChat . I always thought that they added me on WeChat because of my beauty, but the truth is that……
I feel very very honored to be able to answer your questions.

But

For those who haven’t followed

A hot topic for me

This question is so, so, so difficult.

But I

I can't pretend I didn't see it.

I can only stop eating and drinking and fall into some thinking

What is it? What is

? ?

Finally I found out that the most important thing about following hot topics is of course
First, know what the hotspot is.
I was so happy when I figured out this problem that I had to share it with you today.

A must-have for new media professionals
Hot search tool 👇

Baidu Index
（http://index.baidu.com/）
Open the website and enter the keyword you want to search, such as "freestyle"

You can quickly know its

Trend Research

(PC & Mobile)

Demand map (the rise and fall of related word search index)
Public opinion insights (what articles have been reported online)
Human sentiment portrait (specifically which province or region people are paying attention to this hot topic)
👇
With Baidu Index, you can quickly know the increase or decrease of the popularity of hot spots through these data.

Micro Index
（http://data.weibo.com/index）
Micro Index is a data analysis tool for Sina Weibo. Weibo spreads faster than WeChat.

Weibo is the first platform for spreading many hot topics

So it can be used as a practical tool to track hot spots

It has automatic recommendations where you can quickly get hot words
👇
You can also choose "Customize"
👇
Through customized word search, you can learn about the spread trend of this hot topic on Weibo at the first time.

Real-time trends, regional interpretation, attribute analysis, etc.

👇
WeChat Search
As a new media person, how can we forget WeChat search ? We can directly search in the search box.

Enter the content you want to know

For example, input

“ Unmanned Supermarket ”
It will pop up relevant information. You can forward it through Moments, check the status of articles posted on various public accounts , etc.

Understand the current specific spread of this hot spot

👇
Sogou WeChat
（http://weixin.sogou.com/）
Sogou WeChat is also my regular search platform. It has real-time updates on the popularity of hot words.

👇
There are also some popular tweets in different categories , and you can also enter keywords or articles to search

👇
In addition, it also has the hottest recommendations on Zhihu today
👇
New List
（http://www.newrank.cn/）
I mentioned its ranking tool a while ago. Today I want to talk about another small tool.

After opening the website, click " Popular Content" on the homepage

👇
After clicking it, you will find another hot spot
👇
At the same time, it also has Weibo hot discussions & Baidu hot searches , so I'm too lazy to search Baidu index.

The hot search list here is also a good reference for you to follow hot spots

👇
Click "More" at the bottom right of the hot search list to know the hot spots in a longer period of time.

Specific search conditions to understand changes in popularity

👇
One Partner
（https://yiban.io/hot_articles#sougou）
This is a browser plug-in. Sister C has written an article introducing it before, so I won’t talk about its installation today.

Just install it

Open WeChat backend-Homepage

There will be "hot events" and "hot articles"

👇
You can also click the widget button and select "Hotspot Center" in the panel.

👇
You can also enter its hotspot center. Here it uses the data of Sogou WeChat.

Just choose the one that is convenient for you.

👇
New Media Manager
（https://article.xmt.cn/）
Similar to Yiban, this is also a browser plug-in. Click the small plug-in button-Hotspot Center

It has a hot search list
👇
Compared with Sogou WeChat, it has an additional headline index
👇
At the same time, its hot articles display information in more detail and the entire interface looks more comfortable

👇
Optimism
(http://mp.myleguan.com/)
There are many small tools used by new media people on this website. Today I will talk about one of its small functions.

After opening the Optimistic website

Select "Optimistic Assistant"

It can be found that it has a "time hotspot"
There are social hot spots , industry hot spots and information customization , which can quickly capture hot spots that you don't know.

👇
The above is the necessary hot spot tracking tool for new media people that I want to talk about today.

La la la la la la la la la la la la la la

As for hot spots

I also want to say

This article was compiled and published by @脑洞操作(Qinggua Media). Please indicate the author information and source when reprinting!

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