App Store "localization" high-end technology will take you to fly!
In order to better serve different countries and regions, Apple has set up about 150 app stores around the world. The US App Store, located at Apple's headquarters, has become the first choice for developers to analyze Apple's algorithm adjustments. In fact, in addition to the US, information from other countries and regions is also worthy of attention. Although Apple, which pursues perfection, may adjust the rules and algorithms of the App Store according to the characteristics of each country and region , please remember: no matter how things change, the essence remains the same. Recently on Medium, Xiaoqi noticed an article about how to improve the App’s ranking in the App Store. The author was the founder of the rental app “Roomly” . In the article, the founder of "Roomly" introduced several ways to improve App rankings based on personal experience. Although the main markets promoted by "Roomly" used as an example are Malaysia and Singapore, that is, it involves the App Store in Malaysia and Singapore, the experience and methods introduced in the article have many similarities with those in China, so we might as well take a look. The original translation is as follows (slightly increased or decreased according to actual conditions): I have been doing ASO optimization for Roomly for a long time. Here are some experiences I have summarized on how to improve the visibility of App in the App Store & search ranking in search results. Tip: I hope readers have some basic knowledge about ASO optimization. If not, you can learn about it first. o Testing is for Apple App Store only. o The target markets are Malaysia and Singapore. o In addition to the ones mentioned in the article, there are many other ways, such as app ratings (user reviews), etc. one. Highlight effective keywords in the app title By observing the App Store, I found that app developers prefer shorter app titles. However, for the App Store's search engine, the app title is a very important element. Putting more effective keywords in the app title can greatly improve the app's search ranking. But be careful not to randomly stuff keywords, as doing so is likely to be punished by Apple or increase the risk of rejection. You can use effective keywords to form smooth and logical sentences, but the sentences should not be too long. ①Roomly — Rent a Room ② Roomly — Find, Let, or Rent a Room, Apartment, Studio, Duplex, Soho, Condo, and House. Taking "Roomly" as an example, a better way to set the app title should be ① - although it is short, it highlights the most important keywords and organizes the keywords into sentences. However, ② piles up keywords or phrases such as Find, Let, Rent a Room, and Apartment. Experimental report: When I first launched the Roomly app, I just added the app name “Roomly” in the app title. At that time, when searching for "room for rent" in the App Store , the app was ranked 6th or 7th in the search results. Not long after, when the app was updated, I changed the title from “Roomly” to “Roomly — Rent Room, Apartment, Condominium & House.” Soon, my app ranked second in the search results for the keyword "room for rent". 2. Language and expression that are closer to the target users When filling in the app name, description, keywords and other information in iTunes Connect, be sure to pay attention to "language localization" and make it closer to the local language and expressions, especially for those "foreign apps" or apps that want to gain a foothold in overseas markets. This has two benefits:
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